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  • SEO Inroduction 2023

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    Yasin Hossain Shohag
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    The document is an orientation for an SEO training provided by Creative IT Institute. It introduces the trainer, Shariar Mojumder, who has 4+ years of experience in SEO, affiliate marketing, social media marketing, and Google AdSense. It then provides definitions and explanations of key SEO concepts like search engine optimization, search engines, crawling and indexing, organic and paid search results, and search engine result pages. The goal is to give trainees foundational knowledge on SEO strategies and techniques.

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    The document is an orientation for an SEO training provided by Creative IT Institute. It introduces the trainer, Shariar Mojumder, who has 4+ years of experience in SEO, affiliate marketing, social media marketing, and Google AdSense. It then provides definitions and explanations of key SEO concepts like search engine optimization, search engines, crawling and indexing, organic and paid search results, and search engine result pages. The goal is to give trainees foundational knowledge on SEO strategies and techniques.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views13 pages

    SEO Inroduction 2023

    Uploaded by

    Yasin Hossain Shohag
    The document is an orientation for an SEO training provided by Creative IT Institute. It introduces the trainer, Shariar Mojumder, who has 4+ years of experience in SEO, affiliate marketing, social media marketing, and Google AdSense. It then provides definitions and explanations of key SEO concepts like search engine optimization, search engines, crawling and indexing, organic and paid search results, and search engine result pages. The goal is to give trainees foundational knowledge on SEO strategies and techniques.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    CREATIVE

    IT INSTITUTE

    CHANGE | GROW | SUCCEED

    CREATIVE IT INSTITUTE www.creativeitinstitute.com


    2023

    SEO Orientation
    Shariar Mojumder
    TRAINERS’ Faculty - Digital Marketing (Training)

    INTRODUCTION
    • Specialized Area
    ✔ Search Engine Optimization
    ✔ Affiliate Marketing
    ✔ Social Media Marketing
    ✔ Google AdSense
    ✔ Training

    • Educational Background
    4+ Years Experience

    ✔ BBA (Marketing)

    • Noted Work Experience


    ✔ SEM Executive at dMarkcy (Digital Marketing Agency)
    ✔ Freelancer

    Working Marketplaces
    SEO

    Search Engine Optimization (SEO)

    Search engine optimization (SEO) is the process of increasing the quality and quantity of website
    traffic by increasing the visibility of a website or a web page to users of a web search engine.

    CREATIVE IT INSTITUTE www.creativeitinstitute.com


    SEO

    Why is it so important?
    The importance of SEO starts with the desire of the companies to gain more traffic for their websites.

    The ranking over search engines matter because users pay more heed to the first 5 searches on Google.

    Moreover, the users tend to trust Google’s refined search results because they consider these searches to
    be more authentic and specific.

    CREATIVE IT INSTITUTE www.creativeitinstitute.com


    SEO

    What is a Search Engine?


    A search engine is a web-based software system which is developed to search and locate relevant
    information on the World Wide Web (www).

    Search engines generally answer the queries entered by the users and give them a list of search results.

    CREATIVE IT INSTITUTE www.creativeitinstitute.com


    SEO

    Few names of Search Engines


    • Google • Bing
    • Yahoo • Baidu
    • Yandex • DuckDuckGo
    • Ask • AOL
    • WolframAlpha • Internet Archive
    • Pipilika

    CREATIVE IT INSTITUTE www.creativeitinstitute.com


    SEO

    What is a domain & domain extension?


    On the internet, the domain is simply a part of the network address and acts as a descriptor for websites.

    Domain extension refers to the notation found at the end of web addresses. The extension is used to
    specify a country code or any web category.

    CREATIVE IT INSTITUTE www.creativeitinstitute.com


    SEO

    What is Crawling & Indexing?


    Crawling or web crawling refers to an automated process through which search engines filtrate web pages
    for proper indexing.

    Indexing starts when the crawling process gets over during a search. Google uses crawling to collect
    pages relevant to the search queries, and creates index that includes specific words, or search terms and
    their locations.

    CREATIVE IT INSTITUTE www.creativeitinstitute.com


    SEO

    What is Organic Result & Paid Results?


    Organic Result in SEO denotes to the listing of the web pages that are most relevant to the search query

    entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic

    result over the search engines is the very purpose of SEO.

    Paid Results in SEO mean the exact opposite of organic results. It generally denotes to advertisements

    that are displayed above the organic results.

    CREATIVE IT INSTITUTE www.creativeitinstitute.com


    SEO

    What is SERP?
    Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is

    entered over the search engine.

    CREATIVE IT INSTITUTE www.creativeitinstitute.com


    The Basic Process

    CREATIVE IT INSTITUTE www.creativeitinstitute.com


    Thank You

    Any Questions!!!

    CREATIVE IT INSTITUTE www.creativeitinstitute.com

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