STREAMING ANIMATIONS

Loopers, Promo Pods & Slate

January 3, 2024
Underlying Content vs. Filler
Underlying Content
• Played in the background of the stream
when going to break
• Includes loopers and promo pods
Filler
• Type 1 - Station scheduled, run as content
(promos, animations or fake breaks)
• Type 2 – Slate: failsafe animation used to
fill in gaps
• Crispin – ad ops slate
• Starlite – ad ops slate & failsafe slate
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Looper
Recently, markets to replaced the black and white “We’ll Be Right Back” looper animation to
something less redundant.
Old New

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Looper – Location
Crispin Stations

• Looper animation plays continuously from a device (often a black magic deck with card)

• Should have music bed

• Crispin codes are built to point to this “live” playout

• This is what we see during simulcast preads, breaks & rejoins

• There is also a code to call for this as a failsafe source, if needed

Starlite Stations

• This animation will be used as the “Watch Loop” – found in the

source drop-down menu

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Promo Pods
• Video clips of varying lengths used as underlying content during breaks
• Mostly used in wheel, playback or stream-original hours
• Originally called promo pods because they consisted of stitched together promos
• Should now consist of the same animation as the looper
• Cut to desired lengths to match break durations

Crispin Break with Promo Pod

Starlite Break with Promo Pod

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Slate
Ad Ops Delivered Slate

• Seen during ad breaks and sourced by ad ops

• Should only be seen if joining break in progress or if there is an odd duration that needs to
be filled during a break

• For now, we are keeping the black and white “We’ll Be Right Back” animation as the
adops delivered slate so that we can distinguish between that and the underlying content
served as a source by markets

• Will not have bug and ticker over

• Flag if you see multiple
breaks filled completely or
mostly with this slate

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Slate
Starlite stations have multiple slates

• Ad Ops “We’ll Be Right Back” - In addition to scenario in previous slide, this will also be
served in a “permabreak”

• Failsafe slate – this is seen when there is a problem with the stream schedule and we
“go to slate”

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