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  • MCDOENGLISH

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    Nour latour
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    McDonald's must adapt to survive the health crisis. It needs to analyze its target demographics as customer needs are constantly evolving. It should sensitize customers to health and safety measures through ads, and promote drive-thru sales with discounted prices to attract customers during this time. Adapting its marketing strategy will help McDonald's maintain its strong market position despite competitive pressures.

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    Exposé mc Donald

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    McDonald's must adapt to survive the health crisis. It needs to analyze its target demographics as customer needs are constantly evolving. It should sensitize customers to health and safety measures through ads, and promote drive-thru sales with discounted prices to attract customers during this time. Adapting its marketing strategy will help McDonald's maintain its strong market position despite competitive pressures.

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    © All Rights Reserved
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    5 views7 pages

    MCDOENGLISH

    Uploaded by

    Nour latour
    McDonald's must adapt to survive the health crisis. It needs to analyze its target demographics as customer needs are constantly evolving. It should sensitize customers to health and safety measures through ads, and promote drive-thru sales with discounted prices to attract customers during this time. Adapting its marketing strategy will help McDonald's maintain its strong market position despite competitive pressures.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    How can MC DONALD's survive

    the health crisis ?


    SUMMARY

    PRESENTATION
    FORCE AND WEAKNESS
    TARGET
    MARKETING ACTION
    CONCLUSION
    PRESENTATION
    MCDONALD'S IS A MULTINATIONAL CORPORATION
    WITH MORE THAN 30,000 FRANCHISES OF
    FAST FOOD RESTAURANTS UNDER THE ''
    MCDONALD'S '' BRAND, IN 121COUNTRIES.

    AS PART OF ITS FRANCHISE POLICY, IN THE EARLY


    1990S, MC DONALD'S
    ESTABLISHED IN MOROCCO, IT
    SPREAD BY REACHING A FIGURE OF 15
    RESTAURANTS DISTRIBUTED IN MAJOR CITIES
    TARGET
    THE COMPANY'S CUSTOMERS ARE
    JUST A SET OF INDIVIDUALS WHO
    EXPRESS NEEDS
    WHICH ARE CONSTANTLY
    EVOLVING

    AND WHICH DIFFER FROM EACH


    OTHER ACCORDING TO
    VARIABLES, SUCH AS :
    AGE, GENDER..

    THAT'S WHY IT IS ESSENTIAL TO


    ANALYZE THE ENVIRONMENT
    DEMOGRAPHIC TO ADAPT TO NEW
    NEEDS.
    FORCE & WEAKNESS

    FORCE WEAKNESS
    ABSOLUTE Competitive
    POWER intensity
    MARKETING
    ACTIONS
    40

    30

    20
    SENSITIZE :
    DO SOME ADS TO SENSITIZE ON
    CORONA
    10

    0
    Item 1 Item 2 Item 3 Item 4 Item 5
    SALES :
    DO A WEEK OF PROMOTION ON
    DRIVE'S PRICE
    CONCLUSION

    Nour HALTOUT - ANGLAIS 2021


    The coronavirus pandemic has
    changed our relationship with fast food

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