SEMESTER-I

MBA1C05-BUSINESS ENVIRONMENT

Course To present a broad overview of the Indian business environment. To create awareness
Objective regarding the social, cultural and political environment which affects businesses. To provide a
basic grasp of related topics that helps the students to understand the intervention of
government and its policies that have a direct impact on business.

Pedagogy Lectures, Assignments, Practical exercises, Case discussion , Seminars etc

Core Course 4 Credits 4 teaching hours. per week 3 Hrs. End Sem. Exam : 80 Marks

Course Outcomes:
1. Understand the economic, technological, social, political, legal, ecological, and global policies of
the country.
2. Gain the ability to evaluate the complexities of the Indian business environment and their impact
on the business.
3. Develop the skills to analyze the relationships between Government and business
4. Gain confidence to evaluate present and future opportunities in the business environment.
5. Increase awareness of the interrelationships between the various Indian and Global economic
institutions.

Course Content:
Unit-I -Business Environment- Concept- significance- environmental analysis - Economic Environment -
Patterns of Indian economy - characteristics of Mixed economy - sectors of economy and their relative
importance – Planning commission vs. NITI Aayog – Monetary & Fiscal Policy - GST - implications of
economic environment to business.

Unit-II - Technological and Social Environment - Features, Impact of Technology on business,

Technology and Society; Industrial Revolution 4.0, Issues & Challenges; Social Environment; Business
Ethics- Its impact on Business Decisions

Unit-III - Political Environment: Importance - Political factors that affect the business environment –
Demonetization concept – Legal environment: Importance – its impact on business - Environment Impact
Assessment Report (EIA) – National Green Tribunal (NGT) - Land Acquisition, Rehabilitation and
Resettlement Bill 2013

Unit-IV - Investment Environment - Capital Market – Capital market institutions - SEBI & its functions –
Foreign investment in India – Global Environment :Globalization – Meaning – Role of WTO – WTO
Functions - IBRD– Trade Blocks, BRICS, SAARC, ASEAN in Globalisation.

Text Books:
1. Business Environment- Text & Cases : Francis Cherunilam
2. Business Environment : Justin Paul

Reference Books:
1. Indian Economy : Datta R and Sundaram KPM
2. Economic and Managerial Environment : Surinder P Pruthi
3. Economic Environment of Business : Adhikary
4. Indian Industrial Economy : Sivavya and Das

Websites
1. www.rural.nic.in
2. www.knowledgecommission.gov.in
3. www.commerce.nic.in
4. www.indiatradefair.com