Seatwork Activity No.

2
Activity Title: E-Commerce Business Proposal
Objective:

➢ The student will can produce a proposal and description for an ecommerce business.
Materials Needed:

➢ Desktop / Laptop Computer

ACTIVITY STEPS
I. Executive Summary:
Briefly introduce your e-commerce business concept, emphasizing its unique value proposition and market
potential.
II. Business Overview:
A. Business Name: [Your Business Name]
B. Business Model: Specify if it's B2C, B2B, C2C, or a combination.
C. Mission Statement: Provide a concise mission statement that captures the essence of your business.
III. Product/Service Description:
A. Product/Service Offering: Detail the range of products or services your e-commerce business will offer.
B. Unique Selling Proposition (USP): Highlight what differentiates your offerings in the market.
C. Pricing Strategy: Outline your pricing structure and any promotional pricing.
IV. Target Market:
A. Demographics: Define the demographics of your target audience, including age, gender, location, etc.
B. Behavioral Characteristics: Describe the behaviors and preferences of your target customers.
C. Market Needs: Explain how your products/services fulfill the needs of your target market.
V. Market Research:
A. Competitor Analysis: Identify key competitors and analyze their strengths and weaknesses.
B. Trends and Opportunities: Highlight industry trends and opportunities you plan to capitalize on.
VI. Marketing Strategy:
A. Branding: Define your brand identity, including logo, colors, and overall brand image.
B. Digital Marketing: Outline your digital marketing strategies, including social media and email marketing.
C. Customer Acquisition: Explain how you plan to attract and retain customers.
VII. E-Commerce Platform:
A. Platform Choice: Specify the e-commerce platform you intend to use (e.g., Shopify, WooCommerce).
B. Website Design: Describe the design and user experience of your e-commerce website.
C. Security Measures: Explain the security features in place to protect customer data and transactions.
VIII. Conclusion:
Summarize the key points of your proposal and express your confidence in the success of your e-commerce
business.