Artha Theodore Kendro

Ms. Berit Mae Gutrie

Business HL
15/01/2023
Business Introduction

Since its founding in 1946, Chick-Fil-A has established itself as the golden standard of fast-food in

North America. From its freshly fried chicken to its unparalleled customer service, Chick-Fil-A’s now

iconic red logo has become synonymous with a delightful dining experience. Amidst the plethora of

new restaurants and fast-food options, it stands alone as the single most favourable and beloved chain

in the hearts of Americans1. At its core, Chick-Fil- boasts one secret to its widespread success: A

Christian identity.

Biblically basing its operations and values on Christian ideologies have granted Chick-Fil-A a unique

selling point. Ultimately, this stance has imposed strong ethical values that are now embedded in its

work and company culture. These attributes are visible from the proper treatment of their workforce,

as well as a dedication to quality and consistency.2 With the recent rise of CSR appreciation in social

media, these ethical values have bolstered a strong customer base that values its moral practices and

quality products.

Recently however, Chick-Fil-A has received backlash concerning the very ideals that hold together

their brands’ identity. While Chick-Fil-A has prided themselves on the inclusivity of their operations,

various allegations regarding their spiteful stance on communities such as the LGBTQ, are risking an

overturn on their supposed ethical identity.3 Moving forward, Chick-Fil-A, will have to decide

whether they intend to maintain their traditionalist stance, or adapt to the millions of agitated

stakeholders, eagerly waiting for a change.

1
See Bibliography Source 1
2
See Supporting Document 1
3
See Supporting Document 5