Name Of Subject:- Advertising

Topic:- Maersk Line

Roll No. :- 189

Name:- Arush Sharad Mhatre

PRN No:- 2021300174

Teacher Name:- Dr. Urmila Shetve

Page No. Title
1 Company Name
2 About Maersk Line
3 Story Behind The Logo
4 Info About Logo Colour
5 Slogan & Tagline
Company Name :-

Maersk Line
About Maersk Line :-

A.P. Moller - Maersk’s vision is to become the Global Integrator

Increasing complexity in global supply chains is making them inefficient,
vulnerable and unsustainable. At Maersk, our strategic vision is to become the
Global Integrator, offering truly integrated logistics solutions that connect,
protect and simplify our customers’ supply chains.
Learn more about how we are accelerating a fundamental transition in global
logistics.
Story Behind The Logo :-

In a letter to his wife, P. M. Møller explained in October 1886, "The little star on
the chimney is a memory of the night when I prayed for you and asked for a
sign: If a star would appear in the gray and cloudy sky, it would mean that the
Lord answers prayers." The same star later became the emblem of the Maersk
Group.
 Info About Logo Colour :-

The current Maersk logo showcases a white seven-pointed star inside a light blue
square with rounded corners. Next to it, there is the lettering “Maersk” in black. When
featured on the company’s ships, the star can be seen on the light blue background
without a certain shape. The color and the name of the brand are featured on various
visible placed across the ships without necessarily copying the logo (for instance, the
name can appear on the blue background).
Slogan & Tagline :-

“Take care of today, actively prepare for

tomorrow”.
 “Improving life for all by integrating the world”. There's
a reason we strive to go all the way, every day, to deliver a more
connected, agile and sustainable future for global logistics. It is our
purpose.
Thank You