Name Of Subject:- Advertising

Topic:- Mercedes- Benz

Roll No. :- 184

Name:- Divyesh Ram Mali

PRN No:- 2021300161

Teacher Name:- Dr. Urmila Shetve

Page No. Title
1 Company Name
2 About Mercedes-Benz
3 Story Behind The Logo
4 Info About Logo Colour
5 Slogan & Tagline
Company Name :-

Mercedes- Benz
About Mercedes-Benz :-

Mercedes-Benz is a superior vehicle producer established in 1962 by Karl Benz and

Gottlieb Daimler, they work in extravagance vehicles, transports and trucks. Its central
command are situated in Stuttgart, Germany. The organization logo, the three-
pointed star, is quite possibly of the most well known logo on the planet. Daimler AG is
an auxiliary of its parent organizations Mercedes AMG and Mercedes Maybach. Their
motto is "Ideal or Nothing", and they have genuinely accomplished this.

Mercedes Benz India began in 1994 and is settled in Maharashtra. It has turned into a
trailblazer in the Indian extravagance vehicle market and made the Indian
extravagance vehicle market. Their advancement speed in the Indian market is
surprising and they have the most extensive organization go after any extravagance
vehicle producer.

Since we have a brief of the organization, let us profound jump into the showcasing
blend of Mercedes-Benz.
 Story Behind The Logo :-

The long history of Mercedes-Benz begins back in 1890, when the company was
founded by engineer and industrial designer Gottlieb Daimler. Daimler’s sons
Paul and Adolf would stay involved when Wilhelm Maybach and Emil Jellinek
took over ownership. In 1909, the Daimler brothers used an 1872 postcard from
their father as inspiration for the logo. On the postcard, the location of their
home was marked by a 3-pointed star. That year, the company (then called
Daimler-Motoren-Gesellschaft, or DMG) acquired the logo. Initially colored
blue, the logo was adapted with a laurel wreath border in 1926, and changed
to silver in 1934
Info About Logo Colour :-

The Mercedes logo is an extremely effective corporate logo and due

its striking simplicity, clarity and consistency, it is very easy to
remember and recognize. The most frequent colors that you will see
in the Mercedes logo are black and silver. The silver color depicts
sophistication, creativity and perfection, whereas the black color
stands for elegance, integrity and purity. It has now become one of
the world’s most popular, adored and instantly recognizable logos.
Slogan & Tagline :-

• The Best or Nothing

• Unlike Any Other
• Engineered to move the human spirit.
• Mercedes-Benz. The future of the automobile

The Mercedes-Benz Slogan is “The Best or Nothing ; Unlike Any Other ;

Engineered to move the human spirit ; Mercedes-Benz. The future of the
automobile”. and it certainly embodies the quality of the vehicles the
brand provides even today.
Thank you