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TEAM MEMBERS-

21E4120 PRIYADHARSHINI.G
21E4121 KAUSHIK.S
21E4122 PARSWA KEERTHY.S
21E4123 NAVIN KUMAR.T
21E4124 PRADEEP BABU.V B
21E4125 JUDIS RAJ.S M
BAYERISCHE MOTOREN WERKE
 INTRODUCTION

Bayerische Motoren Werke AG, commonly referred to as BMW a

German multinational corporate manufacturer of luxury vehicles and
motorcycles headquartered in Munich, Bavaria, Germany. The
corporation was founded in 1916 as a manufacturer of aircraft
engines, which it produced from 1917 until 1918 and again from
1933 to 1945.
BMW became an automobile manufacturer in 1928 when it purchased
Fahrzeugfabrik Eisenach, which, at the time, built Austin Sevens
under licence under the Dixi marque.The first car sold as a BMW
was a rebadged Dixi called the BMW 3/15, following BMW's
acquisition of the car manufacturer Automobilwerk Eisenach.
Throughout the 1930s, BMW expanded its range into sports cars and
larger luxury cars.
WHAT PRODUCTS AND SERVICES DOES BMW
OFFER?
 BMW is known for making ultramodern luxury cars with the latest features and
technologies, you may think that the company was founded in the modern era.
BMW was founded in 1916 and just recently celebrated its 100th anniversary.
The logo for BMW is distinctive and easily recognizable.

BMW's "Project i" is a program created

to develop lightweight eco-friendly
urban electric car concepts 
designed to address the mobility
and sustainability needs for people
who live in megacities
BMW M SERIES OVERVIEW

BMW M ("M" for "motorsport")

was initially created to facilitate
BMW's racing program, which was
very successful in the 1960s and
1970s.
 BMW MOTORRAD

BMW Motorrad is the motorcycle

brand of BMW, part of its
Corporate and Brand
Development division. It has
produced motorcycles since
1923, and achieved record sales
for the fifth year in succession in
2015.
 Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of
BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand
name and logo from Rolls-Royce Holdings plc, and acquired the rights to
the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from
Volkswagen AG.

Mini is a British automotive marque founded in 1969, owned by German

automotive company BMW since 2000, and used by them for a range of small
cars. BMW acquired the marque in 1994 when it bought Rover Group
(formerly British Leyland), which owned Mini, among other brands.