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Prestige, harmony, and royal dignity are visible in the elegant symbols of the
emblem. The Rolls-Royce logo shows the combination of technical innovations with
elements of luxury, which makes traveling in the company’s cars unforgettable. News

Bolt’s lightning logo: the

Rolls-Royce: Brand overview positive impact of
negative space

Trademark Amart
Founded: March 1998
rebranded and expanded
its range
Founder: Rolls-Royce Motor Cars
Eurostar logo: one step
into the past and three
Headquarters: England, United Kingdom
steps into the future

Website: rolls-roycemotorcars.com Eurovision 2023 showed

its logo and presented the
slogan
Rolls-Royce is an internationally renowned British brand that loves
General Electric will be
experimentation. There were unique cars with refrigerators, bathrooms, pianos, presented in three “faces”
umbrellas, folding tables, and other luxury attributes in its history. Even Henry with different names and
logos
Ford, the Ford Motor Company founder, drove a Rolls-Royce and spoke with
admiration of the engineer Henry Royce.

Meaning and History

” What is Rolls-Royce?

Rolls-Royce is a luxury convertible, sedans, coupes, and SUVs owned by a

UK-based company of the same name. In turn, Rolls-Royce Motor Cars Ltd.
is part of the German concern BMW AG.

Rolls-Royce is named after its creators: Charles Rolls and Henry Royce. One of
them was a vehicle developer, and the other was the owner of a car dealership.
They agreed to cooperate and, in 1906, founded Rolls-Royce Limited. During
wartime, production focused on aircraft engines. Business went well until 1971,
when the company began to have financial problems: the RB211-22 aircraft
engines did not profit, so the money ran out.

To get out of the difficult situation, the government decided to privatize Rolls-
Royce. As a result, the automobile division became independent, and in 1973 it
entered the market under the name Rolls-Royce Motors. The rights to the emblem
remained with the company that manufactured the aircraft engines. The automaker
could only use traditional visual identity by agreement. In 2003, Rolls-Royce Motor
Cars became its direct successor. She licensed the Rolls-Royce logo back in 1998.

1906 – 1934

One of the earliest Rolls-Royce symbols looked like a traditional four-piece coat of
arms. At the top left was a picture of the Spirit of Ecstasy. The lower right side had
two wings associated with Nike, the goddess of victory. The rest of the elements
belonged to traditional heraldry. For example, the lions (a symbol of bravery) and
the Red Rose of Lancaster (a sign of the County of Lancashire) were taken from the
Manchester coat of arms.

As you know, this is the hometown of Rolls-Royce. And the seahorse depicted
below on the left personified reliability and power. A rectangle occupied the central
part of the shield with a monogram of two “R” and the inscription “ROLLS ROYCE.”

1911 – 1934

Rolls-Royce Motor Cars Logo 1911-1934

Over time, the logo has acquired a new look. A rectangle with letters and the name
of the company began to act as a shield. Two heraldic lions held it. Above were
stylized wings, and below – Red Rose of Lancaster and a ribbon with the motto
“THE BEST CAR IN THE WORLD.”

1911 – 1973

Rolls-Royce Motor Cars Logo 1911-1973

Together with other emblems, a symbol was used containing the monogram “RR” in
an oval inside a figured coat of arms. The design was simple and two-dimensional.

1911 – 2020

Rolls-Royce Motor Cars Logo 1911-2020

The most popular Rolls-Royce emblem was called the Spirit of Ecstasy and looked
like a woman leaning forward with her arms outstretched behind her back. The
basis for this image was a figurine created in 1909. At that time, bonnet mascots
were not popular, but the promoter of the automobile movement, John Walter,
wanted to decorate his car with something unique. He turned to the sculptor
Charles Robinson Sykes, and he made a figurine, which was called The Whisper.
And in 1910, the company ordered Charles a corporate mascot for all Rolls-Royce
cars. The sculptor did not develop the proposed idea with the goddess Nike.
Instead, he modified The Whisper and turned it into what is now known as the
Spirit of Ecstasy.

1973 – 1998

Rolls-Royce Motor Cars Logo 1973-1998

In 1973, the automotive division was incorporated under the name Rolls-Royce
Motors. It continued to use the monogrammed logo, but the designers made the
letters three-dimensional and placed them inside a dark blue rectangle with
rounded sides.

1998 – 2020

Rolls-Royce Motor Cars Logo 1998-2020

In 1998, the BMW Group acquired a subsidiary, Rolls-Royce Motor Cars Limited.
Since 2003 and, before that, it has been manufacturing automobiles was an engine
supplier for Rolls-Royce Motors. The organization’s logo featured the traditional
monogram and brand name within a rectangle with round corners. The silvery
gradient gave the image a 3D effect. In 2018, the Pentagram studio finalized the
design, keeping the double “R.” The new logo was unveiled at the Farnborough
Airshow.

2020 – today

Rolls-Royce Motor Cars Logo 2020-present

In 2020, Rolls-Royce turned to Pentagram again to reimagine its identity to appeal

to a younger segment of consumers. Marina Willer led the creation of the new
branding. The designers retained the iconic monogram but removed the
quadrangular background and inscription that complemented it. Currently, “RR” is
only used as a metal badge to decorate cars. “Spirit of Ecstasy” continues to
function as a bonnet mascot, but now the image of this figure is a full-fledged logo
and is made in an abstract style.

Font and Colors

Rolls-Royce Emblem

The prototype for “Spirit of Ecstasy” was a real woman – Eleanor Velasco Thornton,
John Walter’s secretary. Initially, the emblem was based on the sculptor Charles
Robinson Sykes’ work, but then the designers changed the design, reducing the
detail and adding a base under the feet. They also turned the figure to the right to
symbolize forward movement.

Rolls-Royce Symbol

The monogram uses serif letters that look almost the same as when the brand was
launched. Previously, it was complemented by the words “ROLLS” and “ROYCE,”
written in Rolls-Royce Pioneer grotesque typeface from Colophon Foundry. The
standard logo color scheme includes black and white.

Rolls-Royce color codes

Hex color: #000000

RGB: 000
CMYK: 0 0 0 100
Black
PMS Process
Pantone:
Black C

What is the meaning of Rolls Royce logo?

The interconnected ‘RR’ is a monogram made up of the first letters of the

automaker’s name. It stands for Rolls Royce itself.

Why Rolls Royce symbol is so expensive?

The price of a Rolls Royce symbol depends on the material from which it is
made. If they are diamonds, then they cannot be cheap. In addition, Spirit of
Ecstasy has a special anti-theft system, which also affects the cost.

What is the cheapest Rolls-Royce?

Bob Moseley bought the cheapest Rolls-Royce Phantom. The used car cost him
$ 65,000. Older Rolls-Royce models (from the last century) cost even less
because they use outdated technology.

How much is a Rolls Royce logo worth?

If we talk about the Spirit of Ecstasy figurine, its price can be different. The
most expensive diamond option is estimated at $ 200,000. The chrome-plated
version starts at $ 1,500.

Is Rolls Royce a company?

Rolls Royce is both an automobile company and its brand.

Do Rolls-Royce break down?

Rolls-Royce breaks down like any other car. There were many known cases
when they failed – even the American actress Kim Kardashian had this.

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