BMW (Bayerische Motoren Werke)

Establishment History And Background

 The official founding date of the German motor vehicle manufacturer BMW is 7 March 1916,
when an aircraft producer called Bayerische Flugzeugwerke (formerly Otto
Flugmaschinenfabrik) was established. This company was renamed to Bayerische Motoren
Werke (BMW) in 1922. However, the BMW name dates back to 1917, when Rapp
Motorenwerke changed its name to Bayerische Motoren Werke.
 BMW has been one of the most active and successful brands in motor sport from day one,
notching up countless victories and records on two, three and four wheels.
 INTRODUCING BMW
• BMW is a German luxury vehicle,sports car , motorcycle and engine
manufacturing company founded in 1917.
• BMW Headquaters is located at the Munich,Germany.
• It is one of the best selling luxury automakers in the world.
• BMW is the parent company of MINI and ROLLS ROYCE Motor Cars.
• The company produces motorcars under the BMW MOTORSPORT
Division and MOTORCYCLES under the BMW MOTORRAD.
 HISTORY
• BMW was founded in 1913 to manufactuer aircraft engines in Munich.
• In 1928,BMW set up a car manufacturing unit and started manufacturing a small
car called ‘DIXI’.
• It was BMW’s first car and was marketed under the name BMW 3/15.
• BMW has been one of the most active and successful brands in motor sport from
day one, notching up countless victories and records on two, three and four
wheels.
 KEY FEATURES
• 1961 – Launch of BMW 1500 a trendy sporting car.
• 1973 – First overseas plant in South Africa.
• 1982 – 1st euro car maker to set up subsidy in Japan.
• 1992 – BMW outsold Mercedes Benz for the first time in Europe.
• 1993 – BMW entered into joint venture with Rolls-Royce.
• 2003 – BMW launched Rolls-Royce phantom this high priced model
around US $3,30,000 (₹ 2 Crores)
• 2005 – BMW sold a record breaking 769 units worldwide.
 VISION AND MISSION
VISION OF BMW
To be the most successful premium manufacturer in the industry.

MISSION OF BMW
The BMW group is the world’s leading provider of premium products
and premium services for individual mobility.
FOUNDERS OF BMW
 Reasons for changing production location
outside of Germany
Geographical factors need to be examined because thousands of automobile parts
needed to be delivered from both Domestic and Foreign Suppliers. In order to keep
the Supply Chain cost down, it was decided that the new location should have ample
interstate excess and must be reasonably close to a port from which both supplies and
automobiles could be easily transported.

PRODUCTION OF BMW IN VARIOUS COUNTRIES

As a Global Company BMW operates 31 Production and Assembly facilities in 14
countries such as Austriala, Italy, Russia,Egypt, South Africa, UK, Brazil, Thailand,
Indonesia, Malaysia, China and India and has a global sales network in more than 140
countries.
The current statistical data of 2021 shows that the total number of employees was
Factors affecting the Location of Business
• Business
• Raw Materials
• Transport Cost
• Labour
• Market
 Evolution Of BMW Cars

First BMW CAR 1930

Towards the end of 1930, BMW attempted to introduce BMW
DIXI3/15,but these resulted in accidents because of construction faults.
Other BMW Cars as the evolution changed
 Swot Analysis of BMW
1. Strengths:-
• Brand Reputation
• Enviorment friendly vehicles
• Quality Products
• Highly Skilled Workforce.

2. Weaknessess:-
• High Cost Structure
• Weak Brand Portfoloi
• Perception of High Prices

3. Opportunities:-
• Positive Attitude Towards the Brand
• Changing Customer Needs.
• Expansion Of Brand.

4 . Threats:-
• Intense Competition
• Rising Raw Material Prices