Professional Documents
Culture Documents
ⓘ [6][7]
Mercedes-Benz (German pronunciation: [mɛʁˌt seːdəs ˈbɛnt s, -dɛs -] ), commonly referred
t o as Mercedes and somet imes as Benz, is a German luxury and commercial vehicle aut omot ive
brand est ablished in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary est ablished in
2019) is headquart ered in St ut t gart , Baden-Würt t emberg, Germany.[1] Mercedes-Benz AG
produces consumer luxury vehicles and light commercial vehicles badged as Mercedes-Benz.
From November 2019 onwards, Mercedes-Benz-badged heavy commercial vehicles (t rucks and
buses) are managed by Daimler Truck, a former part of t he Mercedes-Benz Group t urned int o an
independent company in lat e 2021. In 2018, Mercedes-Benz was t he largest brand of premium
vehicles in t he world, having sold 2.31 million passenger cars.[8]
The brand's origins lie in Daimler-Mot oren-Gesellschaft 's 1901 Mercedes and Carl Benz's 1886
Benz Pat ent -Mot orwagen, which is widely regarded as t he first int ernal combust ion engine in a
self-propelled aut omobile. The slogan for t he brand is "t he Best or Not hing".[9]
History Mercedes-Benz
Product Automotive
type
Owner Mercedes-
Got t lieb Daimler was born on 17 March 1834 in Schorndorf. Aft er t raining as a gunsmit h and
working in France, he at t ended t he Polyt echnic School in St ut t gart from 1857 t o 1859. Aft er
complet ing various t echnical act ivit ies in France and England, he st art ed working as a draft sman
in Geislingen in 1862. At t he end of 1863, he was appoint ed workshop inspect or at a machine-
t ool fact ory in Reut lingen, where he met Wilhelm Maybach in 1865.[13]
Throughout t he 1930s, Mercedes-Benz produced t he 770 model, a car t hat was not ably popular
t hroughout Germany's Nazi period. Adolf Hit ler was known t o have driven in a model of t his car
during his t ime in power, wit h modified cust om bullet proof windshields.[14] Most of t he current ly
surviving 770 models were sold at auct ions t o
privat e buyers. One of t he cars is current ly on
display at t he War Museum in Ot t awa, Mercedes-Benz AG
Ont ario.[15]
Industry Automotive
1942, t he company had most ly st opped
producing cars, and was now devot ed t o war
product ion. According t o it s st at ement , in
1944, almost half of it s 63,610 employees
Predecessor Merced
were forced labourers, prisoners of war, or
concent rat ion-camp det ainees.[16] Anot her Benz
source quot es t his figure at 46,000. The
company lat er paid $12 million in reparat ions
division
t o t he labourers' families.[17] Daimle
In 1958, t he t wo companies began a AG
part nership t o sell t heir cars in t he Unit ed
St at es wit h St udebaker. A few American-
based Daimler Benz dealerships were
Founded November
convert ed int o Mercedes-Benz dealerships
when Daimler's non-Mercedes-part nered Headquarters Stuttg
company closed in 1966.
Germa
Over t he decades, Mercedes-Benz has
int roduced many elect ronic and mechanical
Area Worldwide
innovat ions and safet y feat ures t hat lat er
became common.[18] Current ly, Mercedes- served
Benz is one of t he best -known and longest -
st anding aut omot ive brands in t he world. The Key Ola
pont iff's Popemobile has oft en been sourced
from Mercedes-Benz.[15] people Källenius,
In November 2019, Daimler AG announced t hat
Mercedes-Benz, unt il t hat point a company
Chairman of
marque, would be spun off int o a separat e, the Board of
wholly owned subsidiary called Mercedes-
Benz AG. The new subsidiary would manage Management
t he Mercedes-Benz car and van business.
Mercedes-Benz-badged t rucks and buses
and CEO[2]
would be part of t he Daimler Truck AG
subsidiary.[1] Products Automobile
For informat ion relat ing t o t he t hree-point ed Light
st ar symbol of t he brand, see under t he t it le
Daimler-Mot oren-Gesellschaft , including t he
commercia
merger int o Daimler-Benz. vehicles
In May 2022, Mercedes-Benz announced t hat
it has recent ly sold t he most expensive car at Production 2,164,18
t he price of $142 million (€135 million).[19] The output cars
car is a very rare 1955 Mercedes-Benz SLR
t hat has been kept in t he German aut omaker's worldwid
(2020)[3]
collect ion and bought by a privat e owner.
Mercedes in an announcement said t hat t he
sale will be used t o est ablish t he Mercedes-
Benz Fund.[20] Brands Mercedes-
In June 2022, Mercedes-Benz recalled almost Benz
one million vehicles built bet ween 2004 and
2015, due t o pot ent ial problems wit h t heir
Mercedes-
braking syst em, caused by possible "advanced EQ
corrosion".[21]
Mercedes-
Maybach
Services Financial
services
Automobile
Subsidiaries repair
and alliances Parent Mercedes-
Benz
As of t he Daimler AG company split , t he Group[1]
Mercedes-Benz Cars division now handled t he
Mercedes-Benz- and t he Smart -branded cars'
[22]
product ion.
Divisions Mercedes-
Benz
Cars[4]
Mercedes-
Mercedes-AMG Benz Vans
Mercedes-AMG became a majorit y-owned
division of Mercedes-Benz in 1999.[23] The
Subsidiaries Merced
company was int egrat ed int o DaimlerChrysler AMG[5]
in 1999,[24] and became Mercedes-Benz AMG
on 1 January 1999.[25] Smart
Automo
(50%)
Mercedes- Website mercedes-
Maybach benz.com
(https://w
Daimler's ult raluxury Maybach brand was under
t he Mercedes-Benz Cars division unt il
ww.merce
December 2012, when product ion was
st opped due t o decreased sales.[26] It now
exist s under t he Mercedes-Maybach name,
wit h t he models being luxury-focused,
des-benz.
enhanced models of Mercedes-Benz cars, com/en/)
such as t he 2016 Mercedes-Maybach
S600.[27] The Mercedes-Maybach GLS 600
SUV debut ed in November 2019.[28]
China
Daimler part nered wit h BYD Aut o t o make and sell a bat t ery-elect ric car called Denza in China.[29]
In 2016, Daimler announced plans t o sell Mercedes-Benz-badged fully elect ric bat t ery cars in
China.[30] Beijing Benz is a joint vent ure wit h t he BAIC Group t o produce t he Mercedes-Benz
branded cars in China.[31]
Vietnam
Est ablished in 1995, Mercedes-Benz Viet nam is a joint vent ure bet ween Saigon Mechanical
Engineering Corporat ion (SAMCO) and Daimler AG.[32][33] Daimler AG assembles various Mercedes-
Benz models from CKD kit s at it s fact ory in Ho Chi Minh Cit y.[34][35][36] Before announcing t he
assembly of AMG models, Mercedes-Benz Viet nam invest ed approximat ely 33 million USD in
2021-2022 t o upgrade 6 t echnologies at it s fact ory.[37][38] Chiếc Mercedes E230 đời 1996 t huộc
lô xe đầu t iên được xuất xưởng t ừ nhà máy lắp ráp của Mercedes-Benz Việt Nam.[39][40][41][42] The
fact ory is a joint vent ure wit h Sai Gon Mechanical Engineering Corporat ion.[43][44][45] The 1996
Mercedes E230 was t he first car t o be produced from t he Mercedes-Benz Viet nam assembly
plant .[34]
Production
Factories
Ot her t han in it s nat ive birt hplace, Germany, Mercedes-Benz vehicles are or have been part ly
manufact ured or assembled in:
Sovereign
Continent Note
state
Manufact ures buses and t rucks in cooperat ion wit h SNVI (Act ros,
Algeria Africa
Zet ros, Unimog, and G-Class, Sprint er).
Bosnia and
Europe
Herzegovina
Manufact ures t rucks and buses. Est ablished in 1956. The A-Class
Sout h
Brazil (W168) was produced from 1999 t o 2005 and t he C-Class was
America
produced unt il 2010 as well.[49]
Nort h
Canada Fuel cell plant in Burnaby, Brit ish Columbia, opened 2012.
America
Sout h
Colombia Assembly of buses, Est ablished in Soacha 2012 and Funza 2015
America
Bohnst edt -Pet ersen A/S assembled t he models 130 and W136
bet ween 1935 and 1955, alt hough no product ion t ook place during
t he Second World War. Bet ween 1955 and 1966 t he models
Denmark Europe W120, W121 and W110, t oget her wit h t he van L319 and a number
of t rucks and buses, were assembled by t he company in Hillerød.
Assembly of special variant s of Mercedes-Benz t rucks cont inued
unt il 1984.[50]
Via Egypt ian German Aut omot ive Company E-Class, C-Class and
Egypt Africa
GLK
Finland Europe Valmet Aut omot ive, New A-series (W176) is manufact ured in
Uusikaupunki since lat e 2013, being t he first Mercedes-Benz
Sovereign
Continent Note
state
passenger car ever built in t hat count ry.
Hungary[51] Europe Manufact uring plant in Kecskemét , making B-Class and CLA.[52]
Iran[56] Asia
Nigeria Africa Assembly of buses, t rucks, ut ilit y mot ors and t he Sprint er van[57]
Fact ory at Vit oria-Gast eiz Mercedes-Benz Vit o, Viano and V-Class
Spain Europe
have been built t here.
Mercedes-Benz normally has a st rong reput at ion for qualit y and durabilit y. Some object ive
measures looking at passenger vehicles, such as J. D. Power surveys, demonst rat ed a downt urn
in reput at ion in t hese crit eria in t he lat e 1990s and early 2000s. By mid-2005, Mercedes
t emporarily ret urned t o t he indust ry average for init ial qualit y, a measure of problems aft er t he
first 90 days of ownership, according t o J. D. Power.[69] In J. D. Power's Init ial Qualit y St udy for
t he first quart er of 2007, Mercedes showed dramat ic improvement by climbing from 25t h t o 5t h
place and earning several awards for it s newer models.[70] For 2008, Mercedes-Benz's init ial
qualit y rat ing improved by yet anot her mark, t o 4t h place.[71] On t op of t his accolade, it also
received t he Plat inum Plant Qualit y Award for t heir Mercedes branded Sindelfingen, Germany
body assembly plant .[71] J. D. Power's 2011 US Init ial Qualit y and Vehicle Dependabilit y St udies
bot h ranked Mercedes-Benz vehicles above average in build qualit y and reliabilit y.[72][73] In J. D.
Power's Unit ed Kingdom Survey in 2011, Mercedes cars were rat ed above average.[74]
Addit ionally, iSeeCars.com st udy for Reut ers in 2014 found Mercedes t o have t he lowest vehicle
recall rat e out of compet it ors.[75]
Models
Mercedes-Benz A-Class
(subcompact executive hatchbacks
and sedans)
Mercedes-Benz B-Class
(subcompact executive Tourers)
Mercedes-Benz GLC-Class
(compact luxury SUV)
Models
Mercedes-Benz Sprinter
Mercedes-Benz current ly offers t hree t ypes of vans; Cit an, Vit o, and Sprint er. They are all
produced by Daimler AG.
Trucks
Since December 2021, t he Mercedes-Benz Trucks division is part of t he Daimler Truck company
and includes ot her sub-companies t hat were part of t he DaimlerChrysler merger. Got t lieb Daimler
sold t he world's first t ruck in 1886.[76] Their first fact ory t o be built out side Germany aft er World
War II was in Argent ina. They originally built t rucks, many of which were modified by t hird part ies
t o be used as buses, popularly named Colect ivo.
Buses
Mercedes-Benz has been producing buses since 1895 in Mannheim, Germany. Since 1995, t he
brands of Mercedes-Benz's buses and coaches are under t he umbrella of EvoBus GmbH, since
December 2021 belonging t o Daimler Truck AG. EvoBus, t hrough it s regional subsidiaries, market s
t hem in European count ries, while in ot her regions of t he world market ing and sales dut ies are
passed t o regional subsidiaries of Daimler Truck. Mercedes-Benz produces a wide range of buses
and coaches, mainly for Europe and Asia. The first model was produced by Karl Benz in 1895.[77]
Pre-1994
Unt il 1994, Mercedes-Benz ut ilized an alphanumeric syst em for cat egorizing t heir vehicles,
consist ing of a number sequence approximat ely equal t o t he engine's displacement in lit ers
mult iplied by 100, followed by an arrangement of alphabet ical suffixes, indicat ing body st yle and
engine t ype.
Today, many numerical designat ions no longer reflect t he engine's act ual displacement , but more
of t he relat ive performance and market ing posit ion. Despit e it s engine displacement in t wo lit res,
t he powerplant in t he A45 AMG produces 355 brake horsepower so t he designat ion is higher as
t o indicat e t he great er performance. Anot her example is t he E250 CGI having great er
performance t han t he E200 CGI due t o t he different engine t uning even t hough bot h have 1.8-
lit re engines. From t he market ing perspect ive, E200 seems more "upscale" t han E180. Recent
AMG models use t he "63" designat ion (in honor of t he 1960s 6.3-lit re M100 engine) despit e being
equipped wit h eit her a 6.2-lit re (M156), a 5.5-lit re (M157) or even a 4.0-lit re engine.
Some models carry furt her designat ions indicat ing special feat ures:
A GLA
CLA
B GLB
C GLC SLC
E GLE
CLS
S GLS SL
— G — —
Not e: The CLA is posit ioned bet ween t he A- and B-Class models, while t he CLS sit s bet ween t he
E- and S-Classes.
In addit ion t o t he revised nomenclat ure, Mercedes-Benz has new suffix nomenclat ure for t he
drive syst ems.
BlueTec E 350 d
d for "diesel"
CDI GLA 200 d
HYBRID S 400 h
h for "hybrid"
BlueTEC HYBRID E 300 h
The revised A45 AMG for 2016 model year on has shift ed t he model designat ion t o t he right side
while AMG is on t he left side.[85] This t rend commenced wit h Mercedes-Maybach wit h MAYBACH
on t he left and S500/S600 on t he right .[86]
Environmental record
Mercedes-Benz has developed mult i-concept cars wit h alt ernat ive propulsion, such as hybrid-
elect ric, fully elect ric, and fuel-cell powert rains. At t he 2007 Frankfurt mot or show, Mercedes-
Benz showed seven hybrid models, including t he F700 concept car, powered by a hybrid-elect ric
drivet rain feat uring t he DiesOt t o engine.[87] In 2009, Mercedes-Benz displayed t hree BlueZERO
concept s at t he Nort h American Int ernat ional Aut o Show. Each car feat ures a different
powert rain – bat t ery-elect ric, fuel-cell elect ric, and gasoline-elect ric hybrid.[88][89] In t he same
year, Mercedes also showed t he Vision S500 PHEV concept wit h a 19 miles (31 km) all-elect ric
range and CO2 emissions of 74 grams/km in t he New European Driving Cycle.[90]
Since 2002, Mercedes-Benz has developed t he F-Cell fuel cell vehicle. The current version,
based on t he B-Class, has a 250-mile range and is available for lease, wit h volume product ion
scheduled t o begin in 2014. Mercedes has also announced t he SLS AMG E-Cell, a fully elect ric
version of t he SLS sport s car, wit h deliveries expect ed in 2013.[91] The Mercedes-Benz S400
BlueHYBRID [92] was launched in 2009, and is t he first product ion aut omot ive hybrid in t he world
t o use a lit hium-ion bat t ery.[93][94][95] In mid-2010, product ion commenced on t he Vit o E-Cell all-
elect ric van.
In 2008, Mercedes-Benz announced t hat it would have a demonst rat ion fleet of small elect ric
cars in t wo t o t hree years.[96] Mercedes-Benz and Smart are preparing for t he widespread upt ake
of elect ric vehicles (EVs) in t he UK by beginning t he inst allat ion of recharging point s across t heir
dealer net works. So far 20 Elekt robay recharging unit s, produced in t he UK by Bright on-based
Elekt romot ive, have been inst alled at seven locat ions as part of a pilot project , and furt her
expansion of t he init iat ive is planned lat er in 2010.[97]
In t he Unit ed St at es, Mercedes-Benz was assessed a record US$30.66 million fine for t heir
decision t o not meet t he federal corporat e average fuel economy st andard in 2009.[98] Cert ain
Mercedes-Benz cars, including t he S550 and all AMG models sold in t he Unit ed St at es, also face
an addit ional gas guzzler t ax.[99] However, newer AMG models fit t ed wit h t he M157 engine will
not be subject t o t he gas-guzzler t ax, due t o improved fuel economy,[100] and newer models
powered by t he M276 and M278 engines will have bet t er fuel economy. In 2008, Mercedes also
had t he worst CO2 average of all major European manufact urers, ranking 14t h out of 14
manufact urers.[101] Mercedes was also t he worst manufact urer in 2007 and 2006 in t erms of
average CO2 levels, wit h 181 g and 188 g of CO2 emit t ed per km, respect ively.[102]
Mercedes-Benz paid an addit ional US$38 million for failing t o meet it s CAFE st andards for model
years 2008–2011.[103]
In May 2017, Mercedes part nered wit h Vivint Solar t o develop a solar-energy home st orage
bat t ery.[104]
In February 2018, it was announced t hat Mercedes cabin air filt ers earned t he Ast hma and Allergy
Friendly Cert ificat ion.[105]
Electric cars
Mercedes opened it s sixt h bat t ery fact ory in 2018. Crit ics deemed t he marque's EQS sedan a
t ough compet it or t o Tesla, Inc.[106][107] The six fact ories are est ablished across t hree
cont inent s.
Mercedes-Benz EQC
The brand has also launched it s elect ric EQ brand wit h t he EQC SUV which was set for
product ion in t he year 2019. In Sept ember 2018, Mercedes unveiled t he EQC, it s first fully
elect ric car, at an event in St ockholm.[108][109]
Mercedes unveiled t he VISION AVTR at t he 2020 Consumer Elect ronics Show in Las Vegas.[110]
The car was inspired by t he 2009 science fict ion film Avat ar.[111] Whilst t he AVTR is a concept
car, it is said t o "hold clues on feat ures bound for next -generat ion Mercedes-Benz cars".[112]
2022 will be t he year in which Daimler has said t hat t he company will have invest ed $11 billion t o
ensure t hat every Mercedes-Benz has a fully elect ric or hybrid version available on t he
market .[113]
While releasing det ails of t he project , Markus Schäfer said,
"Our electric vehicles will be built in six plants on three continents. We address every market
segment: from the smart fortwo seater to the large SUV. The battery is the key component of e-
mobility. As batteries are the heart of our electric vehicles we put a great emphasis on building
them in our own factories. With our global battery network, we are in an excellent position: As we
are close to our vehicle plants we can ensure the optimal supply of production. In case of a short-
term high demand in another part of the world our battery factories are also well prepared for
export. The electric initiative of Mercedes-Benz Cars is right on track. Our global production
network is ready for e-mobility. We are electrifying the future."[114] Aft er Audi declared t hat it would
cut more t han 9,000 jobs by 2025, t he owner of Mercedes-Benz announced t hat t he company
will shed around 10,000 jobs worldwide t o focus on elect ric cars.[115]
In January 2021, Mercedes-Benz revealed it s new elect ric SUV, t he EQA, which will have a range
of 426 kilomet res and will be on sale in Europe st art ing 4 February.[116]
Motorsport
The t wo companies which were merged t o form t he Mercedes-Benz brand in 1926 had bot h
already enjoyed success in t he new sport of mot or racing t hroughout t heir separat e hist ories. A
single Benz compet ed in t he world's first mot or race, t he 1894 Paris–Rouen, where Émile Roger
finished 14t h in 10 hours 1 minut e. Throughout it s long hist ory, t he company has been involved in
a range of mot orsport act ivit ies, including sport s car racing and rallying. On several occasions,
Mercedes-Benz has wit hdrawn complet ely from mot orsport for a significant period, not ably in
t he lat e 1930s, and aft er t he 1955 Le Mans disast er, where a Mercedes-Benz 300 SLR rammed
anot her car (an Aust in-Healey), t ook off int o t he st ands, and killed more t han 80 spect at ors.
St irling Moss and co-driver Denis Jenkinson won t he 1955 Mille Miglia road race in It aly during a
record-breaking drive wit h an average speed of almost 98 mph in a Mercedes-Benz 300 SLR.[117]
Alt hough t here was some act ivit y in t he int ervening years, it was not unt il 1987 t hat Mercedes-
Benz ret urned t o front line compet it ion, ret urning t o Le Mans, Deut sche Tourenwagen
Meist erschaft (DTM), and Formula One wit h Sauber. The 1990s saw Mercedes-Benz part ner wit h
Brit ish engine builder Ilmor (now Mercedes-Benz High Performance Engines), and campaign
IndyCars under t he USAC/CART rules, event ually winning t he 1994 Indianapolis 500 and 1994
CART IndyCar World Series Championship wit h Al Unser Jr. at t he wheel. The 1990s also saw t he
ret urn of Mercedes-Benz t o GT racing wit h t he Mercedes-Benz CLK GTR, which t ook t he
company t o t wo t it les in FIA's GT1 class.
Mercedes-Benz is current ly act ive in t wo mot orsport cat egories, Formula One and GT racing.
Formula One
Mercedes-Benz t ook part in t he world championship in 1954 and 1955, but despit e being
successful wit h t wo championship t it les for Juan-Manuel Fangio,[118] t he company left t he sport
aft er just t wo seasons.
Mercedes-Benz ret urned as an engine manufact urer in 1994, wit h t he engines being designed and
manufact ured by Ilmor in Brixwort h.[119] It init ially part nered wit h Sauber, before swit ching t o
McLaren in 1995. Alt hough t he Mercedes engines were not successful at first , t hey lat er won
drivers' championships for Mika Häkkinen in 1998 and 1999, and for Lewis Hamilt on in 2008, as
well as a const ruct ors' championship in 1998. Mercedes part -owned McLaren, and t he
collaborat ion had been ext ended int o t he product ion of road-going cars such as t he Mercedes-
Benz SLR McLaren.
In 2007, McLaren-Mercedes was fined a record US$100 million for st ealing confident ial Ferrari
t echnical dat a.[120]
In 2009, Ross Brawn's newly conceived Formula One t eam, Brawn GP used Mercedes engines t o
win t he t it les. At t he end of t he season, Mercedes-Benz sold it s 40% st ake in McLaren t o t he
McLaren Group and bought 70% of t he Brawn GP t eam joint ly wit h an Abu Dhabi-based
invest ment consort ium. Brawn GP was renamed Mercedes GP for t he 2010 season and became
t he main t eam for Mercedes-Benz. The company cont inued providing engines t o ot her t eams
under cust omer relat ionships.[121]
Aft er major rule changes in 2014, Mercedes clinched t he drivers' and const ruct ors' t it les wit h
drivers Lewis Hamilt on and Nico Rosberg, aft er dominat ing much of t he season. Mercedes
repeat ed t he feat in 2015, winning 16 out of 19 races, and again in 2016, winning 19 of t he 21
races. In t he following years, Mercedes cont inued t heir success by winning t he drivers'
championships from 2017 t o 2020 and t he const ruct ors' championships from 2017 t o 2021,
becoming t he first t eam t o win seven consecut ive "double-championships".[122][123][124] In t hese
years, Hamilt on was t he champion in 2014, 2015, 2017, 2018, 2019 and 2020, while Rosberg won
in 2016.[122] Their unbeat en st reak was broken in 2021, when Max Verst appen of Red Bull-Honda
won t he drivers' championship.
Formula E
Prior t o pre-season t est ing of t he 2019–20 Formula E Championship, it was announced t hat
Mercedes, t hrough it s EQ branch, would join t he championship wit h drivers St offel Vandoorne and
2019 FIA Formula 2 champion Nyck De Vries. The t eam named t heir Spark Gen2 challenger t he
Mercedes EQ Silver Arrow 01.
Logo history
In June 1909, Daimler Mot oren Gesellschaft (DMG) regist ered bot h a t hree-point ed and a four-
point ed st ar as t rademarks, but only t he t hree-point ed st ar was used. To DMG, t he st ar
symbolized Got t lieb Daimler's aims for universal mot orizat ion: on land, wat er and in t he air.[125]
1902– 1909– 1909– 1916–
1909 1916 1916 1926
[note2 1] [note2 1] [note2 1] [note2 1]
Notes
1. Logo of the Mercedes automobile brand by
Daimler Motoren Gesellschaft.
Noted employees
Innovations
Numerous t echnological innovat ions have been int roduced on Mercedes-Benz aut omobiles
t hroughout t he many years of t heir product ion, including:
In Oct ober 2015, t he company int roduced t he Vision Tokyo, a five-seat self-driving elect ric van
powered by a hybrid hydrogen fuel-cell syst em. The super-sleek van is t out ed as "a chill-out
zone in t he midst of megacit y t raffic mayhem."[139]
Tuners
Several companies, including Brabus, Rennt ech and Carlsson, have become car t uners (or
modifiers) of Mercedes Benz models, in order t o increase performance and/or luxury of a given
model. AMG is Mercedes-Benz's in-house performance-t uning division, specialising in high-
performance versions of most Mercedes-Benz cars. AMG engines are all hand-built ,[140] and each
complet ed engine receives a t ag wit h t he signat ure of t he engineer who built it . AMG has been
wholly owned by Mercedes-Benz since 1999.[141] The 2009 SLS AMG, a revival of t he 300SL
Gullwing, is t he first car t o be ent irely developed by AMG.
Sponsorships
Mercedes-Benz sponsors
the Germany national
football team.
In foot ball (soccer), Mercedes-Benz sponsored t he Germany nat ional t eam unt il 2018.
Mercedes-Benz sponsors Bundesliga club VfB St ut t gart and provided unt il June 2023 t he
naming right s for t heir st adium, t he former Mercedes-Benz Arena.[142] The company formerly
held a t en-year naming right s cont ract t o t he Caesars Superdome, an American foot ball st adium
in New Orleans, from 2011 t o 2021.[143] On 24 August 2015, Mercedes-Benz was announced as
t he naming right s sponsor for t he At lant a Falcons' new home, Mercedes-Benz St adium,
(Mercedes-Benz's US headquart ers are in Great er At lant a) which opened in August 2017.[144]
Mercedes-Benz worked wit h English magician St even Frayne, also known as Dynamo, t o creat e a
video called Dynamo vs Coult hard.[145] Formula One driver David Coult hard drove Dynamo around
a t rack at race-speed in a Mercedes-Benz SL63 AMG, before Dynamo successfully drove around
t he same t rack in t he same car whilst blindfolded and surrounded by pyrot echnics.[146] The st unt
was part of t he finale for Series 3 of Dynamo: Magician Impossible, screened on UK t elevision
channel Wat ch.
To promot e t he release of Mario Kart 8, Nint endo and Mercedes-Benz part nered up t o have
t hree of t heir cars in t heir hist ory, t he 2014 Mercedes-Benz GLA, t he 1957 SL 300 Roadst er, and
t he 1934 W25 Silver Arrow as kart s in t he game. As part of t he part nership, Mario, Luigi, and
Peach appeared in Japanese commercials t o promot e t he 2014 Mercedes-Benz GLA.[147]
The Mercedes-Benz was chosen by Mit subishi Elect ric as an official sponsor of AFF Mit subishi
Elect ric Cup 2022, along wit h Maspion Holdings, Wuling, Gree, Yanmar and Tiger Brokers.
See also
References
Notes
Bibliography
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External links