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  • Mercedes-Benz: The Best or Nothing

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    Mercedes-Benz is a German luxury automaker known for producing high-quality vehicles. The company was formed in 1926 from the merger of Karl Benz and Gottlieb Daimler's companies. Some key facts include that Mercedes produced the 770 model popular during Nazi Germany and that its logo has changed over time. A SWOT analysis identifies Mercedes' strengths as its strong brand, global manufacturing, and financial stability, while weaknesses include expensive service and limited market share growth. Opportunities exist in developing markets and new technologies, while threats include government policies, competition, and economic uncertainty. The document recommends Mercedes target younger consumers to adapt to changing buying behaviors.

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    swot analysis mercedes benz

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    Engleza

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    Mercedes-Benz is a German luxury automaker known for producing high-quality vehicles. The company was formed in 1926 from the merger of Karl Benz and Gottlieb Daimler's companies. Some key facts include that Mercedes produced the 770 model popular during Nazi Germany and that its logo has changed over time. A SWOT analysis identifies Mercedes' strengths as its strong brand, global manufacturing, and financial stability, while weaknesses include expensive service and limited market share growth. Opportunities exist in developing markets and new technologies, while threats include government policies, competition, and economic uncertainty. The document recommends Mercedes target younger consumers to adapt to changing buying behaviors.

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    18 views9 pages

    Mercedes-Benz: The Best or Nothing

    Uploaded by

    Denisenuu
    Mercedes-Benz is a German luxury automaker known for producing high-quality vehicles. The company was formed in 1926 from the merger of Karl Benz and Gottlieb Daimler's companies. Some key facts include that Mercedes produced the 770 model popular during Nazi Germany and that its logo has changed over time. A SWOT analysis identifies Mercedes' strengths as its strong brand, global manufacturing, and financial stability, while weaknesses include expensive service and limited market share growth. Opportunities exist in developing markets and new technologies, while threats include government policies, competition, and economic uncertainty. The document recommends Mercedes target younger consumers to adapt to changing buying behaviors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 9

    Mercedes-Benz

    The best or nothing


    How it all started?

    TheMercedesautomobilewasfirstmarketedin1901by
    Daimler-Motoren-Gesellschaft.(DaimlerMotors
    Corporation).Butthetrademarkwascreatedin1902when
    EmilJellinek,anAustrianautomobileentrepreneurwho
    workedwithDMG,namedtheMercedes35hpafterhis
    daughterMercedesJellinek.
    On28June1926MercedesBenzwasformedwiththemerger
    ofKarlBenz'sandGottliebDaimler'scompaniesintothe
    Daimler-Benzcompany.ThefirstMercedes-Benzbrand
    namevehicleswereproducedalsoin1926.
    Interesting facts

    1. In1930,Mercedes-Benzproducedthe770model,acarthatwaspopular
    duringGermany'sNaziperiod.AdolfHitlerwasknowntohavedriventhat
    carduringhistimeinpower,withbulletproofwindshields.
    2. Mercedessfamouslogohassufferedalotofchangesfromitsstarttillnow.
    3. Thethreepointedstarindicatestheirsuccesoverland,seaandair.

    19021909191619261990
    SWOT Analysis

    SWOTAnalysisisausefultechniquefor
    understandingacompanysstrengthsand
    weaknesses,andforidentifyingboththe
    opportunitiesopentothemandthethreatsthey
    face.
    Strenghts

    Astrongbrand,partofGermanbig3,luxuryautomakers,
    andoneofthebest-sellingintheworld.
    Manufacturingfacilitiesworldwide(6continentsand26
    countries)
    Continousproductinovation
    Financialstability
    Strongholdonthedevelopingcountries
    Productportofolio
    Weaknesses

    ExpensiveAftersalesservice&maintenance
    Conflictinggoalsofthegroupcompanies
    Distributionisstunted
    Intensecompetitionmeanslimitedmarketsharegrowth
    forMercedes
    Beingaglobalcarbrand,evenminuteissuesareblownoutof
    proportion,whichcanseriouslyaffectthebrand
    Opportunities

    DevelopingmarketsinAsia
    Increaseindemandofpremiumcars
    Growingautomobileindustry
    Tehnologicaladvancement
    Mercedescanfocusondevelopinghybridcarsandfuel
    efficientcarsforthefuture
    Threats

    Governmentpoliciesfortheautomobilesectoracrossthe
    worldcancausebusinesslossesforMercedes
    Everincreasingfuelprices
    Intensecompetitionfromglobalautomobilebrands
    Uncertaineconomy
    Recomandations

    Withallthechangesthatarehappeningnowadaystobuying
    behaviour,adressingthesameconsumerscanbedangerous.
    Mercedescurrenttargetaudiencearepeopleover40,with
    highincomeswhomprefereelegantcars.
    Frommypointofview,theyshouldfocusmoreonyoung
    people,andadaptingthecarsaftertheirneeds.Studieshave
    shownthatthereisincreaseofincomeforpeopleage25-40
    andtheywouldpaymoreforquality,thatofcoursecanbe
    providedbyMercedes,thanolderpeople.

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