Section B: Case Study for Practice

Case Study 1: A retail chain has implemented a new marketing strategy to boost sales. They collected
data over the past six months on the effectiveness of this strategy and its impact on sales revenue. Use the
provided dataset to analyze and provide insights into the success of the marketing strategy.

Dataset:
Month Marketing Expenditure (in $) Sales Revenue (in $)
January 5000 25000
February 6000 27000
March 5500 26000
April 7000 28000
May 7500 29500
June 8000 31000

Questions:
1. Calculate the mean, median, and mode of the Marketing Expenditure and Sales Revenue.
2. Plot a scatter diagram of Marketing Expenditure against Sales Revenue. Analyze the relationship between
these variables.
3. Calculate the correlation coefficient between Marketing Expenditure and Sales Revenue. What does this
value indicate about their relationship?

Case Study 2: A manufacturing company implemented a new production technique and collected data
on the number of units produced daily for the past month. Analyze the data and provide insights into the
efficiency of the new technique. Consider the trend, central tendency, and dispersion in your analysis.

Day Units Produced Day Units Produced

1 150 11 210
2 165 12 205
3 170 13 220
4 155 14 225
5 180 15 230
6 175 16 235
7 185 17 240
8 190 18 245
9 195 19 250
10 200 20 255

Day Units Produced 30 305

21 260
22 265
23 270
24 275
25 280
26 285
27 290
28 295
29 300
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1. Calculate the mean, median, and mode of the units produced.
2. Interpret the measures of dispersion in this context.
3. Discuss the trends observed in the production data.

Case Study 3: Financial Analysis

A retail company implemented a new discounting strategy across its product line and collected sales
data over six months. Analyze the data and interpret the implications of the discounting strategy on
overall revenue and profitability.
Dataset:
Month Sales (in $)
January 25000
February 28000
March 32000
April 30000
May 34000
June 38000

Case Study 4: Market Research

A market research firm conducted a survey on consumer preferences for a new product. Utilize
probability and sampling techniques to assess the reliability of the survey results and provide
recommendations on improving the sampling methodology.

Scenario:
The market research firm conducted a survey to assess consumer preferences for a new mobile phone
model. The population consists of potential buyers in a specific demographic. The survey used
stratified random sampling to ensure representation across different age groups (18-25, 26-35, 36-
45) and income levels (low, medium, high).

Survey Results:
Age Group Distribution:
• 18-25: 120 respondents
• 26-35: 180 respondents
• 36-45: 150 respondents

Income Level Distribution:

• Low income: 200 respondents
• Medium income: 180 respondents
• High income: 70 respondents

Survey Responses for Preferences:

The survey asked participants about their preferred features in a new mobile phone. Here are the
summarized preferences across the age and income groups:

Preferred Features:
• Battery Life:
o 18-25: 40% highly prefer, 30% moderately prefer, 30% least prefer

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 o 26-35: 35% highly prefer, 40% moderately prefer, 25% least prefer
o 36-45: 30% highly prefer, 35% moderately prefer, 35% least prefer

• Camera Quality:
o 18-25: 45% highly prefer, 25% moderately prefer, 30% least prefer
o 26-35: 30% highly prefer, 45% moderately prefer, 25% least prefer
o 36-45: 25% highly prefer, 35% moderately prefer, 40% least prefer

Case Study 5: Manufacturing Efficiency

An automotive manufacturing plant introduced a new process to reduce production time. Apply
regression analysis and hypothesis testing to evaluate the impact of the new process on production
efficiency and identify potential areas for improvement.
Dataset:
Time Period Efficiency Before (%) Efficiency After (%)
Month 1 85 90
Month 2 82 88
Month 3 80 87
Month 4 78 85
Month 5 75 83
Month 6 72 80

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