Reg. No.

M.B.A.DEGREEEXAMINATIONS,NOVEMBER/DECtrMBER2022'
Elective

BA 4OO8 RtrTAIL MARKETING

-
(Regulations 2021)
Maximum: 100 marks
Time : Three hours

Answer ALL questions'

PARTA-(10 x2=20 marks)

1. Define retailing-

2. What are the opportunities for growth in retailing?

3. What is organized retailing?

4. Narrate the roie of MNC in organized retail'

than other forms of

5. state how home based retail location is advantageous
retail location.

retailing'
6. Highlight the term d'emand oriented pricing in

7 - Define space management'

8. What is online retail?

9. What is shopper profrle analysis?

behaviour?
10. What are the factors influencing retail shopper
 PARTB-(5x 13=65marks)

11. (a) Narrate the socio-economic influence on retailing in India.

Or
(b) Describe the factors Influencing for Growth of Retail Industry in India.

L2. (a) Explain the nature of departmental stores.

Or
(b) Illustrate the characteristics ofunorganised retail sector in India.

13. (a) Explain the ways and means of buiiding image of retail store.

Or
(b) Elucidate the factors influencing the retail pricing.

L4. (a) Explain the components of retail management information system.

Or
(b) Describe the need for retail audit and retail accounting.

15. (a) Narrate the ways of effective retail sales force management.

Or
(b) Explain the challenges of retailing in India.

PARTC-(1 x15=15marks)
16. (a) what are the emerging trends in retail shop management..
Or
/ (U) Explain the significance of good complaints handling mechanism.

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