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    The document outlines an exam for a Retail Management course. It includes two sections, with Section A containing 5 short answer questions about topics like retailing, consumer purchase behavior, location strategies, and technology in retailing. Section B contains 5 longer answer questions that can be answered by addressing either topic (a) or (b) related to issues in retailing, marketing concepts, site selection considerations, the role of credit management, and retail audits. Students must answer all questions in the two-hour exam.

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    The document outlines an exam for a Retail Management course. It includes two sections, with Section A containing 5 short answer questions about topics like retailing, consumer purchase behavior, location strategies, and technology in retailing. Section B contains 5 longer answer questions that can be answered by addressing either topic (a) or (b) related to issues in retailing, marketing concepts, site selection considerations, the role of credit management, and retail audits. Students must answer all questions in the two-hour exam.

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    4 views2 pages

    P8MBA4EA6

    Uploaded by

    seenivasan m
    The document outlines an exam for a Retail Management course. It includes two sections, with Section A containing 5 short answer questions about topics like retailing, consumer purchase behavior, location strategies, and technology in retailing. Section B contains 5 longer answer questions that can be answered by addressing either topic (a) or (b) related to issues in retailing, marketing concepts, site selection considerations, the role of credit management, and retail audits. Students must answer all questions in the two-hour exam.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    S.

    No:5113 P8MBA4EA6

    (For candidates admitted from 2008-2015 Batch)


    M.B.A DEGREE EXAMINATION, APRIL 2021
    BUSINESS ADMINISTRATION
    RETAIL MANAGEMENT
    Time: THREE HOURS Maximum Marks: 75

    SECTION A – (5 x 5 = 25 MARKS)

    ANSWER ALL QUESTIONS

    1. (a) Explain retailing.


    (OR)
    (b) Describe retailing mix.
    2. (a) Elucidate the role of conventional formats in retailing.
    (OR)
    (b) What do you mean by consumer purchase behavior?

    3. (a) Illustrate location strategies.


    (OR)
    (b) Enlighten different types of retail development.
    4. (a) Explain merchandise planning?
    (OR)
    (b) Explain Supply chain management?
    5. (a) Describe consumerism.
    (OR)
    (b) Explain technology in retailing.
    SECTION B – (5 x 10 = 50)

    ANSWER ALL THE QUESTIONS, Choosing either (a) or (b)

    6. (a) Describe the functions of a retailer.


    (OR)
    (b) Explain the issues in retailing.

    7. (a) Give details about the marketing concept in retailing.


    (OR)
    (b) Describe cultural group influence on consumer behavior.

    8. (a) Explicate the issue to be considered in site selection.


    (OR)
    (b) Illustrate catchment area analysis.

    9. (a) Put in plain words the role of credit management in retailing.


    (OR)
    (b) Elucidate creativity display.

    10. (a) Write short note on retail audit.


    (OR)
    (b) Write short note on retailing through internet.

    *********

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