Professional Documents
Culture Documents
over prediction
THE START OF ENTREPRENEURSHIP IN THE PH
o entrep has been related with launching new business
o today, however a lot of ppl and org has considered entrep o PH is known as a developing country. always challenged by
as an important life skill that is beyond just starting a high poverty rate compared against Asian countries
ventures o entrep has become the solution to poverty through job
o entrepreneurship is a life skill that readies a person to
formation, wealth creation, and social empowerment
manage the vague and undefines future particularly in the
business environment entrepreneur seek to create wealth
o entrepreneurship is composed of collective mindsets and o the PH govt sees entrep as the sole means to address the
skillsets that can empower an indiv to create and act on poverty problem
opportunities of any kind for himself o the 1987 consti identifies entrepreneurship as an
o no need to build a business in order to think and act like an instrument of economic growth
entrepreneur the role of private enterprises in supporting fair
o NOTE: highest form of entrepreneurship is franchising
distribution of income and wealth, satisfying
ENTREPRENEURIAL MINDSET production of goods and services and escalating
productivity is emphasized in Article XIII Section
o set of skills that enable ppl to identify and make the most 1
of opportunities, overcome, and learn from setbacks, and the intention is to raise the quality of Filipino’s
succeed in a variety of settings lives
o skills of empathy
- being sympathetic with the feelings, situation, SOME OF THE LIFE SKILLS INCLUDES
purposes, opinions, and want of other people
- putting one’s foot in the shoes of another o resilience
- being able to deal with setbacks
o skills of creativity o agility
- being open-minded and letting loose one’s ability - speedily and conclusively adjust to dynamic
to create and discover opportunities, and resolve changes in the environment and the situation
problem
- intention is using skills of creativity, not just to o negotiating
discover or search for opportunity but to form - abt setting boundaries, ensuring for good
them relationship, and understanding that a good
rapport is necessary to give any business a best
o skills of reflection chance for success
- organize all the four skills mentioned above and
taking time to reflect is the most vital skill of all o problem solving
skills - concerns creating situations for minor technical
difficulties to major financial health
SEVERAL WAYS TO DO REFLECTION
o relationship building
1. narrative - involves the community-and-take relationship
describing what happened in terms of what took with suppliers, investors, and even employees
place, what was made in the people involved
o mindfulness
2. emotional - the ability to disconnect from pressure and focus
need to understand that being entrepreneur is on being in the moment by technique such as
not that easy breathing meditation to better manage one’s
thoughts, feelings, and escape from being
3. perceptive burdened by them
focus one’s side and feedback, understanding or
figuring out TYPES OF ENTREP
4. analytical o intrapreneurship
not all who wants to become entrepreneur will - encouraging people to discover high risk, high
be successful, need to have logical reasoning on reward concept which support a big corporate
the factors that needs to consider organization
MINDSET 2. Commitment
continuing to keep going and persist amidst
belief that qualities like intelligence and talent are fixed or problems
changeable traits rejection and disappointments are essential
word was coined by Carol Dweck in her book, “Mindset” elements of an entrepreneur’s life which needs
o based rom her research abt personalities have to be endured
diff mindsets which are fixed vs. growth mindset lessons must be taken from rejection and should
o in reality, there are numerous mindsets, but fixed not affect the confidence of the entrepreneur
and growth mindsets are her important this focus should be on achievements, because it
discoveries for ppl living in today’s fast changing would motivate the entrepreneur to persevere
and very complex as he moves forward and continues to harvest
good outcomes
FIXED MINDSET
3. Optimism
ppl with mindset perceive that their talents and abilities tough attitude towards challenges makes up
are set successful entrepreneurs
they consider their brains and talents are sufficient to every time a situation happens, the entrepreneur
become successful and endure life by becoming smart should be hopeful in exploring its many learning
they personally take positive criticisms of their capabilities opportunities
success is based on lunch or possibly from sort of
prejudicial advantage 4. Flexibility
they always want to avoid challenges, failure, and tell entrepreneurship is a challenging filled with its
themselves they do not have expertise unpredicted demands and continuous problems
believe that these qual are inborn, fixed, and it helps to deal with a series of difficult
unchangeable situations, solve problems easily and make
progress from obstacles
GROWTH MINDSET
5. Ownership
at traits can be changed, developed, and strengthened by working on them successful entrepreneurs always trust that their
lities could be developed by commitment, determination, and obviously hard success comes form their own ability
they have high internal focus of control
arting point of the lifelong success for everyone whatever life throws at them, they will be able to
hance their performance and take mistakes as lessons make or break them through their own actions,
to what they wanted to do despite failures decisions, and responses
3. 100% accountable
o entrepreneur always believe that they have the
power to choose their responses to any
circumstances because they have this 100%
accountable mindset
4. We are connected
o entrepreneurs believe that they can achieve their
dreams not by being alone though they love to be
independent
o they wanted to lead by helping other ppl to do their
tasks and fulfill their dreams without seeking
anything in return
6. Attitude of gratefulness
o ppl focus much of their thoughts on what they do
not possess
significant societal changes by engineers, architects, and
industrial designers
1969 the book titled “Sciences of the Artificial” of
Herbert Simon, first mentioned abt design thinking as a
way of thinking
o a cognitive scientist and Nobel prize laureate.
contributors of numerous ideas in the principles
USE OF DESIGN THINKING of design thinking
1970s design thinking began to combine the human,
These few years, the design thinking process has increasingly technological, strategic needs and innovation technology
become well-known. Possibly, this is due to the high success of big across a wide range of industries
and global companies that made use of this process. Known also as 21st century many variants of design thinking that came
“outside the box thinking” said process is not just merely a process; out with different number of stages in the process
but completely opens a new way of thinking. Said process provides a
pool of practical means to help apply this new mindset. Design DESIGN THINKING PROCESS (HASSO PLATTNER OF INSTITUTE OF
thinking helps improve the world through the generation of DESIGN STANFORD)
innovative solutions from ordinary problems to the most complicated
ones being experienced every day. Hence design thinking is now follows a flexible and non-linear fashion, rather than
being taught in top colleges and universities globally and being sequential steps
promoted in all business levels. the process often occurs in parallel and be repeated
directly
SOLUTION PHASE
financial MARKET
o all business have key resources in finance, any place where manufacturers, distributors, and retailers
however some will have stronger sell and consumer buy — marketplace
financial resources compared to others may also speak of the whole group of buyers for a product
OFFERING and/or service (marketing)
inside the market are competitive companies that offer
VALUE PROPOSITION similar products and/or services (economics)
- business’ way of generating value in their product or o psychology, marketing, economics
service when targeting potential customers o the price of the product and/or service are
- is a statement consisting of he reasons someone should dictated by the market due mainly from
do business with the company demands and competition
o this compute through adding all the benefits market are always dynamic, hence businesses must always
that the products could provide to the monitor the trends and the changing needs of customers
customer in starting a new business. an entrepreneur must
- CVP is a description f other user’s experiences that he or understand the market and those that inside it
she will realize upon buying and using of a product an entrepreneur needs to identify first those customers
- without CVP, companies are walking blindly in the market they intend to sell to and how to reach them
an entrepreneur must also understand all the potential
CUSTOMER factors that contribute to the market they enter into
o these factors shall determine how will they
1. customer relationship market to customers, beat competition, and
create their own business plan
types it is essential to understand customers, their needs, their
personal assistance personality, their attitudes, and even their budgets
dedicated personal assistance
self-service 7 STEP SELLING PROCESS
automated services
communities 1. prospective – identify target customers
2. pre-approach – how to reach them
co-creation
3. approach
4. demonstration/ presentation
2. customer segments 5. inquiry
mass 6. selling closing
niche 7. retention
segmented
diversified FACTORS THAT INFLUENCE THE CHANGES IN THE
multi-sided platform MARKETPLACE
an essential component of every business because they APPROACHES IN EXACTLY DESCRIBING THE PERFECT CUSTOMER
are the ones who uses and judges the quality of those
products and services being brought from the market CONSUMER OR BUSINESS
in order to for the business to flourish, every business GEOGRAPHIC
needs to retain old customers and make new ones o defining the target market according to the
for the entrepreneur, he needs to consider that every place they do work, vacation, or businesses
customer needs are valuable and profitable
DEMOGRAPHIC
TYPES OF CUSTOMERS o described by means of age, gender,
education level, marital status, religious
every customer is unique, there is no single formula affiliation
to approach them. in order to identify the best
approach on how to handle customers, it is necessary PSYCHOGRAPHIC
to know them first o based on intrinsic lifestyle, personality,
beliefs, lifestyles, and behaviors
POTENTIAL PANDOY — POTENTIAL CUSTOMERS
o cannot be considered customer yet GENERATIONS
o needs little bit of convincing and
assistance to hopefully change COHORT
o groups of subjects who shares similar
NEW NETNOT — NEW CUSTOMER characteristics
o first customer who had just bough LIFESTYLE
sumth from the business o whether infancy, childhood. adolescence,
o must be watchful in dealing with first adulthood
time customers
o “first impression lasts” BEHAVIORAL
o based on customer loyalty,
IMPULSIVE ICOY — IMPUKSIVE CUSTOMER
o customer that makes instant buying
decision based on cravings or if CUSTOMER JOURNEY MAP
provided when conditions are right
o no consideration abt the price or value more popular and fave tool for imagining the
of the product customer’s experience
o highly influenced by his current mood a rep of a typical customer’s experience over time
when shopping instead of a snapshot
story intended to give awareness of the customer’s
DISCOUNT DABOY — DISCOUNT CUSTOMER complex buying trip
o customer who never buys a product or most journey mapping formal looks like a timeline
avail services on full price but only on that consists of a series of user actions
discount rate o the timeline is elaborated containing
o difficult to retain the customer when thoughts and emotions to form a story
the discount stopped applying this story is summarized and
refined to create visualizations
LOYAL LANDO —LOYAL CUSTOMER the map helps to set whether
o satisfied customer that keeps coming customers become frustrated on
back who wants more to purchase their way to buying and beyond
a well-thought-out customer journey map is very
TARGET CUSTOMER GROUP helpful but not all companies are taking full
advantage of it in order to discover more
TARGET MARKET opportunities
mapping customer journey must aim for business 1. relationship marketing
impact o building a solid connection between the
unfortunately, most customer journey map do not brand and customer
consider the company side and focus only on the
customer side 2. expeditionary marketing
o it is vital to include both sides to map and o forming market and creating innovative
cultivate the connections bet the company product
and customers o entrepreneur acts as leader, not follower
o it is important to modify the map based on
the unique needs of the company and the 3. one-to-one marketing
goal that has been set o customers are marketed to as indiv
o tailor-fitted