Professional Documents
Culture Documents
REPORTER:
BANES, DANIEL
BELARDE, KYLA JOY
DELOS SANTOS RJ
JUMBAS, JOEDY NIL
Accredited: Accrediting Agency of Chartered Colleges and Universities of the Philippines (AACCUP)
Member: Philippine
AgriculturalAssociation of State Universities
Colleges Association and Colleges
of the Philippines (ACAP)(PASUC)
Value Proposition
A value proposition defines the kind of value a company will create for its customers.
While the value chain focuses internally on operations, the value proposition is the element
of strategy that looks outward at customers, at the demand side of the business. Strategy is
fundamentally integrative, bringing the demand and supply sides together.
Defining the Value Proposition:
Accredited: Accrediting Agency of Chartered Colleges and Universities of the Philippines (AACCUP)
Member: Philippine
AgriculturalAssociation of State Universities
Colleges Association and Colleges
of the Philippines (ACAP)(PASUC)
Steps or Strategies to create competitive Advantage
1. Identify your unique strengths:
Look at your business and identify what differentiates it from your
competitors. What unique skills, products, services, or expertise do you have that
others do not? Here are some steps you can take to identify the strengths of a
business:
● Analyze the company’s financial performance
● Evaluate the company’s products or services
● Assess the company’s brand reputation
● Review the company’s operations
● Consider the company’s human capital
● Gather feedback from stakeholders
Accredited: Accrediting Agency of Chartered Colleges and Universities of the Philippines (AACCUP)
Member: Philippine
AgriculturalAssociation of State Universities
Colleges Association and Colleges
of the Philippines (ACAP)(PASUC)
6. Focus on quality and customer service
Provide high-quality products and services that exceed customer expectations.
Develop a strong customer service strategy that ensures your customers are happy
with their experience.
Focusing on quality and customer service is crucial for any business that wants
to succeed and thrive. Here are some tips to help you focus on quality and customer
service:
● Develop a customer-centric culture
● Set high standards
● Train your employees
● Measure customer satisfaction
● Empower your employees
● Continuously Improve
2. Blog
● Statistically, companies that blog get 55% more visitors to their websites than
companies that don’t blog. Therefore, your website should include an
integrated blog, which helps you provide customers with useful, relevant
information. When creating a blog, ensure that it is:
● Easy for readers to subscribe through RSS and email.
● Easy to share through social media.
● Easy to interact with you by commenting on posts.
3. Email Marketing
Because you can’t always keep your website on people’s minds, email
marketing is a great way to stay in front of your customers. Pay attention to:
● Creating a quality design for your email template so it ties in with the look and feel of
your website, completing a comprehensive marketing strategy.
● Providing useful, relevant information through email on a regular basis to help you
convert potentials into customers.
4. Social Media Presence
● Facebook, Twitter, Linkedin, YouTube, and Google+ are not just for individuals. They
have several major advantages for businesses:
● Provide an opportunity to create a community around your company through
interaction with the people who are interested in you.
● Help you remain on people’s radars by posting status updates, media, blog posts,
and information about your company regularly.
● Allow you to reach exponential numbers of people at a very minimal cost because of
the viral nature of these networks.
How does marketing benefit consumers?
1. It keeps consumers current
The Internet allows you to keep your audience up-to-date with your business’s latest trends
and changes.
2. It offers convenience and quick service
Accredited: Accrediting Agency of Chartered Colleges and Universities of the Philippines (AACCUP)
Member: Philippine
AgriculturalAssociation of State Universities
Colleges Association and Colleges
of the Philippines (ACAP)(PASUC)
This is a convenient way for your audience to purchase products. They can purchase
products quickly and efficiently on their own time. The Internet gives your audience more
access to your business’s customer service. Many companies offer online chats or email
services that allow people to contact your business when they need help. It’s one of the
benefits of Internet marketing for consumers because it allows users to contact your
company when it’s convenient for them.
3. It helps build a better relationship
Internet marketing helps you build trust with your audience. They see your marketed
materials and learn about your business. As they get more familiar with your business, they
begin to trust your company and feel comfortable with choosing your business. They have
many opportunities to connect with your business and learn more. They can sign up to
receive emails or follow your social media profiles (social media has its own set of
advantages as a marketing strategy, too). It’s a great opportunity for them to learn more
about your business and provides you with the chance to market directly to them.
4. It provides 24/7 access
Your business may close, but the Internet stays open 24/7. People have constant access to
information on the Internet regardless of the time of day or day of the week. This means that
people always have access to information about your business, products, or services. They
can learn about your business at any time of the day. If they decide they need a product at 3
a.m., they can go online and purchase the product easily. It makes it easy for them to get
what they need, when they need it.
5. It creates a personalized experience
Businesses can target people based on their demographics, interests, and shopping
behaviours. This means that people see more products that align with their interests. It
creates a better experience for your audience and gets them to engage with your business.
You create a better experience by giving your audience exactly what they want. Your
audience is more likely to engage and take interest in your business.
6. It provides your audience with options
Users have access to dozens of different products. Virtually any product has options,
whether it’s style, color, or quantity. This gives consumers more options than ever before,
and they like this. In fact, customers prefer to have choices when the options showcase
meaningful differences between them.
7. It allows for comparison shopping
It was a difficult task to visit all the stores to check their prices to see which one was more
affordable. With the growth of the Internet, consumers can check straight from their devices,
making it easy and convenient. You can market your products to attract people with your
prices. You know they will be interested in your products, so promoting the price can seal
the deal for them. This is one of the benefits of Internet marketing to customers.
8. Obtain quality content
Content marketing is an excellent way for your business to reach your audience. You share
your industry-related knowledge with them, and they obtain the information they need. It’s a
great way to help your audience feel more informed. When you create content for your
audience, you fulfill a need. They obtain answers to their questions and feel more informed.
This leads them to engage with your business longer, which leads them to get to know your
brand and becoming familiar with your products or services.
9. It helps you reach a global audience
Accredited: Accrediting Agency of Chartered Colleges and Universities of the Philippines (AACCUP)
Member: Philippine
AgriculturalAssociation of State Universities
Colleges Association and Colleges
of the Philippines (ACAP)(PASUC)
The growth of the Internet allows users from across the globe to access your products. This
means that people can purchase your products from different companies. It’s an excellent
opportunity for users to get the products they need. Before the growth of the Internet, users
couldn’t access these types of products if they needed them. Now, there’s an open
opportunity for people to obtain products from around the globe.
Pay-per-click advertising
PPC (Pay-per-click) is a search engine marketing strategy in which a marketer pays a
publisher, usually a search engine, a website owner, or a network of websites, every time a
visitor clicks on an ad on the website.
Some benefits of pay per click marketing include:
● Cost-effectiveness
● Customisable according to specific marketing needs
● Compatibility with other marketing channels
Accredited: Accrediting Agency of Chartered Colleges and Universities of the Philippines (AACCUP)
Member: Philippine
AgriculturalAssociation of State Universities
Colleges Association and Colleges
of the Philippines (ACAP)(PASUC)
Social media marketing
Social media marketing involves using social media platforms to market a company
and its products and services. It aims to raise brand awareness, improve customer
engagement, build loyalty and generate sales leads.
Some benefits of social media marketing are:
● Cost-effectiveness
● Improved brand loyalty
● Increasing inbound website traffic
Content marketing
Content marketing is a strategy that involves developing and sharing relevant articles,
videos, podcasts and other media to attract, engage and retain an audience. This strategy
can position an institution as an expert in its field and raise brand awareness.
Some benefits of content marketing include:
● Higher ranking in search engines
● Improved brand reputation
● Better conversion rates
Email marketing
Email marketing campaigns help you stay in touch with your customer base,
introduce new products or services, provide discounts and promotions and remind internet
users about the brand's offerings.
Some benefits of email marketing are:
● Wide reach
● Cost-effectiveness
● Good return on investment
Affiliate marketing
Affiliate marketing is a popular strategy for generating significant online revenue and
driving sales. It involves promoting a product or service through a blog, social media
platform or website.
Some benefits of affiliate marketing are:
● Cost-effectiveness
● Wide audience
● Easy setup and implementation
Accredited: Accrediting Agency of Chartered Colleges and Universities of the Philippines (AACCUP)
Member: Philippine
AgriculturalAssociation of State Universities
Colleges Association and Colleges
of the Philippines (ACAP)(PASUC)