CHAPTER I

Profile of the organization

1
1.1 History of the organization

M & M industries, are the leading manufacturer and exporter of approved

organic inputs, such as organic fertilizers, organic pesticides, organic fungicide, organic

growth promoters and organic certified silicon spreader- VISILON8083. Established in

2004, under the guidance and philosophy of founder CEO Mr. Manohar Shete, who is

Global organic leader by IFOAM International. He has advocated organic farming and

sustainable agriculture across many countries. The M & M Industry is ISO9001:2015

certified company having market presence in 26 countries. All products are organic

certified by IFOAM accredited International organic standards, Also as per Indian

Organic standards NPOP(National program for organic production) products are also

allowed in organic farming according to European Regulations EC834/2007 and

American Regulations NOP(National Organic program) Have membership of IFOAM

(International Federation of Organic Agriculture movements) organic International,

IFOAM Asia, ASTM USA, ICCOA India

Company’s vision:

 Protect food, protect Earth, protect next generations! – Go Organic

 To insure health of soil, food safety and food security. Company’s research and

development team has arena of research project to replace maximum possible

chemical inputs in agriculture by organic sustainable inputs.

 To reduce production cost for small land holder traditional farmer by providing

low cost organic inputs and by providing them training of resources within the

farm.

2
Plant Location:

 Corporate Office, Manufacturing Unit and Research Center is located in Nashik

city, Maharashtra state, India. Established in an area of 2.5 acres.

 The production facility is located 15 km away from Nashik City, with a complete

setup of Hi-tech production, quality control machinery, and automation with

expert production teams.

Marketing strategy of company: -

1. B2B Export :-

M & M Industry use the B2B (business to business) strategy for marketing,

means company sell the product to other organization or company. M & M industry

sell their product in more than 26 countries.

2. Contract manufacturing: -

M & M Industry serves organic fertilizers inputs to other company on basis of

contract manufacturing, to provide comprehensive services from organic fertilizers

development through fertilizers manufacturing. Pollution Control Board Consent

Company has Green consent / green certificate as company do environment friendly

production and activities involved less pollution or zero pollution.

3
1.2 Product of the Organization

1. Organic Spreader:

ILON8083®

2. Organic Granular Fertilizers

G:Orgofert

4
 VIKO SILICON

3. Organic Fertilizer for foliar spray

Hi-crop

Ultra size Ultra sett

Ultra vivekon-RG®

5
 Fatal-v® vivekon- k® viko-silicon®

4.Organic Botanical Pesticide –

Spectru𝑴Ⓡ

Vara𝑫Ⓡ

6
 Defender Ultraac 𝑻Ⓡ

5.Organic Fertilizer Soil Application

AGROFERT VIKO SILICON-G ULTRA ENERGY

VIKO HUMATE ULTRA ACTION ULTRA CORRECTOR

7
6. Organic Micro-Nutrient Fertilizers

Vivekon Green Vivekon Zn

VIVEKON B ACRE DOSE POWER

8
7.Organo Mineral Fungicides:

Fatal D Fatal P Ultra PK

9
1.3 Organization Chart

10
 CHAPTER II

Outline of the problem

11
2.1 Need and Significance of the study

1. To study the marketing of products.

2. To study work of organization.

3. To study organization business objective.

4. To study the organic farming importance.

5. To study consumer behavior about the organization.

12
2.2 Objective of the study

1. To study the various product offered by VIVEKON M & M Industries.

2. To study the consumer awareness about various product offered by M & M industries.

3. To study different factors that affect the consumer buying behavior.

4. To analyse the consumer behavior towards purchasing of Organic Micronutrients and

Fertilizers.

13
2.3 Scope of the study

Through analysis of consumer behavior about Organic plant nutrient,

fertilizers, plant growth regulators. understanding changing customer requirement and

future demand fluctuation. To overcome competition from competitors like Krushidut

Bio herbal etc.

Entire program is design to extract the system deficiencies lies with M&M

Industries in terms of Customers satisfaction concepts. Educate technical staff on

possible improvements that can be take place in the technical systems for Customers

satisfaction.

By identifying the needs for improvement and based on the findings giving the

recommendations to the management.

14
2.4 Limitations of the project

Some information was strictly confidential nature to which access was

not available and so a few things were taken as per the guidance of the employees

without verifying the correctness of the information. The people were too casual while

giving the answer as the questionnaire as well as during personal interview.

Due to time constraint it is not possible to cover vast area. So that

survey has limited scope for application in wide market.

Sample size was very small to present the proposed scenario and people

here in our society are not familiar with marketing research.

15
 CHAPTER III
Research Methodology and Data Analysis

16
3.1 Research Methodology

Research methodology is an art of scientific investigation of inquiry especially

through search for new facts in my branch of knowledge. It is the moment from unknown

to known adoption appropriate methodology is an essential characteristics of quality

research studies irrespective of the discipline with which they are relative Research

comprises defining & redefining problem formulating hypothesis of suggesting,

collecting, organization & evaluating the data making deduction & researching whether

fit the formulating hypothesis.

Definition

“Research Methodology is a systematic structure of investigation undertaken in

order to discover new factors.”

Data Analysis

1. Survey Method

Structured questionnaire was prepared and questionnaire were fixed.

2. Sample Size
Target size was assumed by analyzing the dealers of the area and number of

potential customers. The sample of 100 consumers of different areas are taken and

analyzed.

17
Sources of data
There are several ways of collecting the appropriate data. while deciding

about the method of data collection to be used for the study, the researcher should keep

in mind, that there are 2 types of data.

1. Primary Data –
Primary data are those which collected a fresh and for the first time and thus

happened to be original in character data that is collected for the specific purpose at hand

is called as primary data from primary source collected to ask questions to the customers.

2. Secondary Data

The secondary data on the other hand are those which have already been

collected by someone else and which have already been passed through the statistical

process.

Data Collection

Primary Data Secondary Data

Through Questionnaires Company Journal, Book,

Internet
Analysis Techniques

18
 The first and figures collected were processed with a view reducing them to

manageable proportion. Only by such a careful and systematic processing, the data will

collected will lend itself for statistical treatment and meaningful interpretation leading to

formulation of a theory or a for statistical treatment and meaningful interpretation

leading to formulation of a theory or a finding. Thus, data processing comprises of

editing, coding, categorization, and tabulation.

Sampling

Sampling Universe

The universe of study was Dindori tehsil Farmers.

Sample (Respondents Profile)

- Farmers

Sample size

The Sample size For the study was 100 Consumers.

Sampling Technique

The researcher for the study had used Simple Random Sampling.

19
3.2 Data Analysis and Interpretation

1. Since when farming is your occupation?

a) 2 years
b) 4 years
c) 6 years
d) 8 years
e) More than 8 years

Particulars No of Persons Percentage

2 years 5 5%
4 years 4 4%
6 years 11 11%
8 years 15 15%
More than 8 years 65 65%
Total 100 100%

Since when farming is your occupation N=100

14% 2 years
4 years
43% 11%
6 years
8 years
More than 8 years
32%

Interpretation:
From the above data shows that 65% farmers experience in farming is more
than 8 years. The 15% Farmers has experience about 8 years. also remaining farmers
short experience about farming.

20
2.Do you know the M & M industries?
a) Yes
b) No

Particulars No of Persons Percentage

Yes 92 92%

No 8 8%

Total 100 100%

Do you know the M & M industries N=100

8%

Yes No

92%

Interpretation:
From the above data 92 % farmers knows the M & M Industries (Vivekon). The

8% Farmers says no idea about the company.

21
3.How do you come to know about this M & M Industries?
a) Friends
b) Family
c) Company Representatives.
d) Advertisement
e) Banner / Pamphlet.
f) Other
Particulars No of Persons Percentage
Friends 8 8%
Family 5 5%
Company Representatives 40 40%
Advertisement 20 20%
Banner / Pamphlet 20 20%
Other 7 7%
Total 100 100%

How do you come to know about this M & M industries

N=100

5%
7%8%
Friends
Family
20% Company Representatives Advertisement
Banner
Other

40%
20%

Interpretation:
From the above data 40% farmers come to know about M & M industries

from the Company representatives. 20 % farmers from Advertisement and 20 % from

Banners. And remaining farmers from Friends, Family and other etc.

22
4. Do you use the organic Products on your farm?
a) Yes
b) No

Particulars No of Persons Percentage

Yes 94 94%

No 6 6%

Total 100 100%

Do you use the organic products on your farm N=100

6%

Yes No

94%

Interpretation:
From the above data 94 % farmers use organic products on their farm and 6 %

farmers do not use the organic products on farm.

23
5. Do you use the products & fertilizers of the M & M industries?
a) Yes
b) No

Particulars No of Persons Percentage

Yes 88 88%

No 12 12%

Total 100 100%

Do you use the products and fertilizers of M & M industries N = 100

12%

Yes No

88%

Interpretation:
From the above data 88% farmers use the products of M & M Industries on

their farm. And 12 % farmers do not use the products of M & M Industries on their farm.

24
6. What is your experience about products of M & M industries?
a) Good
b) Bad
c) Excellent

Particulars No of Persons Percentage

Good 50 50%

Bad 22 22%

Excellent 28 28%

Total 100 100%

What is your experience about products of M & M Industries N=100

28%

Good Bad
Excellent
50%

22%

Interpretation:
From the above data 50 % farmers experience about the products of M & M

industries is good. 28% farmers experience about the products of M & M industries is

Excellent. 22% farmers experience about the products of M & M industries is bad.

25
7.Due to your opinion which Fertilizers is beneficial to farm?
a) Organic Fertilizers
b) Chemical Fertilizers

Particulars No of Persons Percentage

Organic Fertilizers 86 86%

Chemical Fertilizers 14 14%

Total 100 100%

Due to your opinion which fertilizers are beneficial to farm N = 100

14%

Organic Fertilizers Chemical Fertilizers

86%

Interpretation:
From the above data 86 % farmers says that organic fertilizers are beneficial to

farm. 14% farmers says chemical fertilizers beneficial to farm.

26
8. Are you regular customer of M & M industries?
a) Yes
b) No

Particulars No of Persons Percentage

Yes 82 82%

No 18 18%

Total 100 100%

Are you regular customer of M & M industries N = 100

18%

Yes No

82%

Interpretation:
From the above data 82 % farmers are regular customer of M & M Industries.

18% people are not regularly use the products of M & M industries.

27
9. Which factors do you consider while purchasing the products?
a) Quality / Results of product
b) Easy availability
c) Price

Particulars No of Persons Percentage

Quality 70 70%
Easy availability 15 15%
Price 15 15%
Total 100 100%

Which factors do you consider while purchasing the

products N = 100

15%

Quality / Results of the product Easy availability

15% Price

70%

Interpretation:
From the above data 70 % Farmers consider quality and results while purchasing

the product. and few farmers focus on the availability & Price of the particular product.

28
10. From where you purchase the products of M & M industries?
a) Dealers of M & M industries
b) Krushiseva Kendra
c) Other

Particulars No of Persons Percentage

Dealers of M & M 22 22%

industries

Krushiseva Kendra 60 60%

Other 18 18%

Total 100 100%

From where you purchase the products of M & M industries N = 100

18%
22%

Dealers of M & m industries Krushiseva Kendra

Other

60%

Interpretation:
From the above data 60% farmers purchase the product of M & M Industries

from the Krushiseva Kendra. 22% farmers purchase the product from dealers of M & M

industries and remaining from other sources.

29
11.If from Krushiseva Kendra, why do you Purchase from krushiseva Kendra?
a) Easily availability of the product
b) Receives good service
c) Receives Subsidy

Particulars No of Persons Percentage

Easily availability of the 30 50%
product
Receives good service 10 16.66%
Receives Subsidy 20 33.33%
Total 60 100%

If from krushiseva kendra , why do you purchase from krushiseva kendra N

33.33%
Easily availability of the product
receives good service
50% Receives subsidy

16.66%

Interpretation:
From the above data 50% farmers purchase product from krushiseva Kendra
because easy availability of the product. 33.33% farmers receives good service from
krushiseva Kendra. and 16.66% farmers purchase product from krushisevs Kendra
because of subsidy .

30
12. What is your opinion about the service of M & M industries?
a) Good
b) Bad
c) Excellent

Particulars No of Persons Percentage

Good 53 53%

Bad 22 22%

Excellent 25 25%

Total 100 100%

What is your opinion about the service of M & M industries N = 100

25%

Good Bad
Excellent
53%

22%

Interpretation:
From the above data 53 % farmers says the services of M & M industries are

good. 25 % farmers says the services of M & M industries are Excellent. and 22 %

farmers says that the service of M & M industries are bad.

31
3.3 Findings and Conclusion

Findings:

1. The 92% Farmers know the M & M Industries.

2. The 94% Farmers are used organic fertilizers on their farm.

3. The 88% Farmers use the products of M & M Industries.

4. The 70% Farmers consider the quality & result of product while purchasing the product.

5. Customer are well aware about M & M Industries.

6. Sales of products of M & M industries is good in Dindori tehsil.

7. Some customers have bad experience about service of the company.

32
Conclusions

 The products are easily available.

 The company have a 15 to 20 types of products are available but the customer are
not use still products because of other companies are well in the market.

 Some People Purchase a product from dealers for getting good services.

 Interested customers are attend a regular program of the company.

 Customer gives first preference to the results of the product.

 The customer mainly focus on price so the companies dealer gives the discount

and customer attract and then customer are purchase a product from dealers well

it is good for company.

33
3.4 Suggestions

 Increase effective transportation of product availability for the dealers.

 Increase quality of product and give attractive packaging to the product.

 The company should conduct a more agriculture meetings with the regular

intervals.

 The company should provide more efficient and knowledgeable staff and use

tools for prompt increase sales and increase number of customers.

 The company should conduct more meetings and seminars so that it can reach

large number of people aware about company.

34
 CHAPTER IV

Project Conclusions

35
4.1 Learning Outcome Through Project

Program was an opportunity to learn about how businesses are established, and how

they are managed effectively over the period of time. I learned how to interact with

different people and to get to know more about their work and expertise. I got an

opportunity to visit and observe a commercial business closely and get to know about

different aspects of it, like different day - to – day operations performed at the

Organization and people working in it. I also got to know about various economic

aspects of the business like different costs and ratios. I also learned about different

Management and marketing operations performed by the Organization.

Got the experience how to communicate with rural population. also Got experience

about how to arrange training programs in rural areas.

36