Scribd Logo
Upload

Welcome to Scribd!

  • MarketingPresentation - PPTX - Microsoft PowerPoint Online

    Uploaded by

    RUCHIIL GUMGAONKAR
    5 views1 page
    Converse has a much higher Instagram engagement rate than its competitors in the clothing industry. Converse's engagement rate is over 15 times higher than Nike's at 1.79%. This is because Converse collaborates with influential creators and artists like Tyler, the Creator, which generates a different level of engagement for their Instagram posts. Looking at Converse's top Instagram posts shows a trend of collaborations that get higher engagement than posts without collaborations.

    Original Description:

    Original Title

    MarketingPresentation.pptx - Microsoft PowerPoint Online

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Converse has a much higher Instagram engagement rate than its competitors in the clothing industry. Converse's engagement rate is over 15 times higher than Nike's at 1.79%. This is because Converse collaborates with influential creators and artists like Tyler, the Creator, which generates a different level of engagement for their Instagram posts. Looking at Converse's top Instagram posts shows a trend of collaborations that get higher engagement than posts without collaborations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    MarketingPresentation - PPTX - Microsoft PowerPoint Online

    Uploaded by

    RUCHIIL GUMGAONKAR
    Converse has a much higher Instagram engagement rate than its competitors in the clothing industry. Converse's engagement rate is over 15 times higher than Nike's at 1.79%. This is because Converse collaborates with influential creators and artists like Tyler, the Creator, which generates a different level of engagement for their Instagram posts. Looking at Converse's top Instagram posts shows a trend of collaborations that get higher engagement than posts without collaborations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    MarketingPresentation

     6 of 9

    Instagrammarketingcase
    study:Converse
    (boomsocial AddPageO|D-|13° IfyoulookatallthetopInstagram
    SEARCH
    accountsinclothing,Conversehasa
    muchhigherengagementratethanits
    Query
    HomePage>instagram>Unitedstates>Clothing

    Clothing
    competitors.At1.79%,theirsocial
    UnitedStates ASector
    )Login

    E-Mailaddress ©Instagram|ClothingIndustryAccounts mediapostshaveanorganic


    PasSword instarramaccount FollowervMedia [WG(%)|ER(%) engagementrateover15timeshigher
    login
    |Nike 163,226,936 793 1,407,2800.87%0.11% thanNike.
    H&M 37.211,1436,378 17,462 0.0590.1395
    remembermeforgospassword
    27.001,4556,484 44,472
    Whyisthat?Let'stakeacloserlookat
    016901705

    signup
    Jordan 22.061.406 422 34.110 015%02205

    howtheyachievethesenumbers:When
    PREMIUMREPORTS&ANALYSES CalvinKlein 21,396,8106,199 15,566
    lookingatConverse'stopInstagram
    0.07900.11995

    [EYPurchaseIndustryAnalysis vans 17.389,113


    4,251 -8.711 0.05%0.36%

    DetailsofPremiumAnalyses MichaelKors 16.204,9155.690 16.687 0.10%0.0896


    posts,youquicklynoticeatrend.
    Collaborationswithinfluentialcreators
    orever 14,702.72512,467-10.7091.007%0.0305
    andartists-latelyTyler,theCreator-
    DelaultcountryMinitadSeatesV

    TommyHilfiger 13.676.2733.102 4,392 -0.03%0.16%


    Tiffany&Co. 12.386,5982.028 16.936 0.14%0.22% getadifferentlevelofengagement.
    INSTAGRAM MANGO 12.335.1554,661 17,737 0.14%0.08%

    (an)IndustryStatistics Converse 10.184,113 546 3.893 0.04% 1.7901

    (UOUrbanOutfitters 9.241.79413344 -3.977 .0.04%0.359

    Notes Comments

    No comments on this slide


    You can add comment using the PowerPoint
    application on your device
    Open in app

    You might also like