General Information

 Web Seminar: Use of Social Networking in Knowledge Sharing [USNKS'15]. All editorial and
administrative correspondence for publication should be address to the Organizing Secretary,
Web Seminar: Use of Social Networking in Knowledge Sharing [USNKS'15] : info@rtmonline.in

 The received articles for publication are screened by the Evaluation Board for approval and only
the selected articles are published. Further information on the same is available in the
Guidelines section present at website: http://seminar.rtmonline.in

 Views expressed in the articles are those of the respective authors Web Seminar: Use of Social
Networking in Knowledge Sharing [USNKS'15], its Organizing Secretary ,Editorial Board, Chief
Editor, Editor and Publisher (Modern Rohini Education Society (Regd.) ) disclaim the
responsibility and liability for any statement of fact or facts or opinion made by the
contributors. However, effort is made to acknowledge source material relied on referred to,
Web Seminar: Use of Social Networking in Knowledge Sharing [USNKS'15]. does not accept any
responsibility for any inadvertent errors & omissions.

 Copyright : Modern Rohini Education Society (Regd.). All rights reserved. No part of this
publication may be reproduced, stored in a retrieval system, in any form or by any means,
electronic or non-electronic means without the prior permission of the Publisher.

 Web Seminar Proceeding | 2015 | ISBN -1-63102-458-2 (Online) at http://seminar.rtmonline.in

 Published by: Modern Rohini Education Society (Regd.)

 Preface
Change is the most inevitable environment for Learning. With the use of new technologies
education and researches are evolving, strategic shifts have become imperative for organizations.
“Digital India” is a large umbrella program which will re-structure and re-focus several existing
schemes to bring in a transformative impact. This initiative will ensure that all government
services and information are available anywhere, anytime, on any device that is easy-to-use,
seamless, highly-available and secured. It aims everywhere mobile connectivity, broadband
highways, public internet access program, e-governance, e-kranti (which aims to give electronic
delivery of services), information to all, electronics manufacturing and jobs for IT. Strategic
shifts such as new products and services, market expansion, evolving growth strategies,
innovative technology, new leadership, or mergers and acquisitions and its management to
achieve high impact, sustainable business results has become challenging, complicated, and
necessary for organisations.

In today's environment, a large amount of information needs to be processed to make a viable

conclusion in a library or in any community. This information, referred as big data, is collected
from various sources like social, geospatial, internet, etc and can even be directly provided by a
human. The main aims is to bring together the Researchers, Scientists, Engineers and Scholar
students in all area of Library Science, Computer Science, Information Technology, Engineering,
Management, Engineering and provides an forum for the dissemination of original research
results, new ideas and practical development experiences which concentrate on both theory and
practices through web conferencing. Professionals and experts from all India have been
participated in Web Seminar : USE OF SOCIAL NETWORKING IN KNOWLEDGE
SHARING [USNKS'15].

Transforming organizations into proactive entities reduces costs eliminates duplication and non-
value-added processes, which is key to improving the bottom line and improving product and/or
service delivery at the same time.

For efforts like these to succeed, Institutions need increasingly realistic and secure environments
that they themselves manage. With emergence of virtual world, marketers will need to figure out
how users can interact with brands in these compelling environments. Interestingly, virtual
worlds‟ greatest potential for business, may be not as an entertainment medium but as the next-
generation means of communicating and collaborating when people can‟t be physically in the
same place.

The objective of this Web Seminar : USE OF SOCIAL NETWORKING IN KNOWLEDGE

SHARING [USNKS'15] is to provide a platform for academicians and practitioners who are
involved in research in the field of Library Science, Computer Science, Information Technology,
Engineering, Management and Librarians have been contributed research papers for Education.
The Seminar provides a leading forum for sharing the original research contributions and
practical development experiences among researchers and application developers understanding
on the role of ICT, Management Science and LIS Professionals in Knowledge Innovation and
Knowledge Management. Debate and develop strategies to manage information systems and
libraries in web environment. Identify and share „Best Practices‟ developed and adopted by
various information systems and libraries, and Increase the expertise and provide the best
possible platform by educating students and attracting new researchers.

On behalf of Modern Rohini Education Society (Regd.) in general and on our personal behalf, we
would like to acknowledge the contributions from various authors. We are thankful to our
Hon‟ble President Dr. (Mrs.) Archana Bansal for motivating us for various academic endeavors.
We are also thankful to Mr. Anil Kumar Jharotia, Mr. Rahul Mittal for their support and Thanks
to Mr. Vaibhav Bansal for technology support in making the USNKS'15 a successful Seminar,
People across most of the states participated; and we are able to published 24 papers
successfully.

We also thank our publisher (www.rtmonline.in) for bringing the online version of USNKS'15
Proceeding with ISBN - 1-63102-458-2

online proceeding is available at

http://seminar.rtmonline.in | www.rtmonline.in

26th September 2015 Editorial Team

 Web Seminar : Use of Social Networking
In Knowledge Sharing
Proceeding Copy | ISBN - 1-63102-458-2
info@rtmonline.in | http://seminar.rtmonline.in | http://www.rtmonline.in

Content
PAPER PAGE
S.N. PAPER NAME
ID NO.

USE OF SOCIAL MEDIA IN MARKETING OF LIBRARY AND

1 WS-01 1-8
INFORMATION SERVICES IN DIGITAL ERA

Anil Kumar Jharotia

2 SOCIAL NETWORKING: ADVANTAGES AND DISADVANTAGES WS-02 9-14

Dr. Rakhi Tyagi

USE OF SOCIAL NETWORKING TOOLS TO PROMOTE LIBRARY

3 WS-03 15-20
SERVICES

Dr. G. Rajeshwar Kumar

SOCIAL NETWORKING: A POWERFUL TOOL FOR THE LIS

4 WS-04 21-25
PROFESSIONALS

Harpreet Kaur

KNOWLEDGE SHARING AND COLLABORATION THROUGH SOCIAL WS-05 26-27

5
MEDIA: ARE SOCIAL NETWORKING SITES BOON OR BANE?

Manisha KR

SOCIAL MEDIA AND ITS APPLICATION IN LIBRARIES OF HIGHER WS-06 28-33

6
EDUCATION AND ITS CHALLENGES FOR THE NEXT GENERATION

Shyamanta Boro

INFORMATION SEEKING BEHAVIOUR OF LIBRARY USERS: A CASE WS-07 34-45

7 STUDY OF FACULTY MEMBERS OF ENGINEERING COLLEGE OF
MORADABAD

Ravindra Mohan, Dr. Salma Khan

USE OF SOCIAL NETWORKING SITES BY POST-GRADUATE WS-08 46-54

8
STUDENTS OF ASSAM UNIVERSITY, SILCHAR: A SURVEY

Dr. Manoj Kumar Sinha, Mithun Owary

KNOWLEDGE MANAGEMENT AND ENTERPRISE SOCIAL WS-09 55-59

9
NETWORKING

Kashifa Khatoon

Published by:
 Web Seminar : Use of Social Networking
In Knowledge Sharing
Proceeding Copy | ISBN - 1-63102-458-2
info@rtmonline.in | http://seminar.rtmonline.in | http://www.rtmonline.in

ANALYSIS OF CONTRIBUTIONS IN INDIAN JOURNAL OF WS-10 60-66

10
BIOTECHNOLOGY: A BIBLIOMETRIC STUDY

Amrit Kaur

IMPROVING KNOWLEDGE SHARING IN LIBRARIES THROUGH WS-11 67-69

11
SOCIAL NETWORKING

Sangita Sarkar, Himanish Roy

12 LIBRARY SERVICES THROUGH SOCIAL NETWORKING WS-12 70-75

G.Elanjiyam, N.Chidambaranathan

A STUDY ON SCHOLARLY INFORMATION RESOURCES ACCESS WS-13 76-81

13 PATTERN AMONG THE POST GRADUATE STUDENTS IN PERIYAR
UNIVERSITY, SALEM

Dr. M. Jayaprakash

JOB SATISFACTION AMONG LIBRARY PROFESSIONALS IN SALEM WS-14 82-86

14
DISTRICT

Dr. M. Jayaprakash, P.Sakthivel

15 ADVANTAGES AND DISADVANTAGES OF SOCIAL MEDIA WS-15 87-89

Rahul Mittal, Lalit Mohan, Sachin Kumar

16 KNOWLEDGE MANAGEMENT SYSTEM: AN INTRODUCTION WS-16 90-93

Gunjan Gupta, Shyam Bihari Gupta

KNOWLEDGE SHARING OF MANAGEMENT: RECENT TRENDS AND WS-17 94-97

17
CHANGES IN LIBRARY MANAGEMENT

Babita Malik, Dr. (Ms.) Shiva Kanaujia Sukula

KNOWLEDGE MANAGEMENT IN LIBRARY AND INFORMATION WS-18 98-100

18
SCIENCE

Urmila Devi

19 USE OF RFID TECHNOLOGY IN MODERN LIBRARIES WS-19 101-106

Renu Bala

Published by:
 Web Seminar : Use of Social Networking
In Knowledge Sharing
Proceeding Copy | ISBN - 1-63102-458-2
info@rtmonline.in | http://seminar.rtmonline.in | http://www.rtmonline.in

EDMODO: AN INNOVATIVE INSTRUCTIONAL STRATEGY TO MEET THE WS-20 107-112

DIVERSE NEEDS OF DIGITAL DATIVES
20
M.Deivam, Dr.N.Devaki

USE OF SOCIAL MEDIA AS A TOOL KIT FOR EXPANDING PUBLIC LIBRARY WS-21 113-119
21
SERVICES TO THE TEENS

Dr. D. K. Shrivastava, Shashi Jain, Pritima Vyas, Yogendra Singh Tanwar

DOCUMENTATION SERVICES THROUGH SOCIAL NETWORKING SITES (SNS) WS-22 120-121

22
AT INDIAN COUNCIL OF HISTORICAL RESEARCH: A CASE STUDY

Ramesh Yernagula

SOCIAL NETWORKING AND KNOWLEDGE-SHARING WITH REFERENCE TO WS-23 122-130

23
HIGHER EDUCATION IN INDIA

Dr V. Basil Hans

24 SOCIAL MEDIA –ADVANTAGES AND DISADVANTAGES WS-24 131-36

S. Jerslin, Dr. N. Devaki

Published by:
 Advantages and Disadvantages of Social Media
Rahul Mittal | Asso. Professor | Tecnia Institute of Advanced Studies | Delhi | rahul.rahlmus@gmail.com

Lalit Mohan | Asst. Professor | Tecnia Institute of Advanced Studies | lalit.media@gmail.com

Sachin Kumar | Graphic Designer | Tecnia Institute of Advanced Studies | sachingraphix@gmail.com

Abstract: Social networking platforms may allow organizations to improve communication and productivity by
disseminating information among different groups of employees in a more efficient manner. While it is not
meant to be all-inclusive, the list below outlines some of the possible advantages and disadvantages of social
media use by workplaces.

Keywords: Social Networking, SNS, Media, Facebook.

INTRODUCTION
Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and
pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based
applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation
and exchange of user-generated content”. Furthermore, social media depend on mobile and web-based
technologies to create highly interactive platforms through which individuals and communities share, co-create,
discuss, and modify user-generated content. They introduce substantial and pervasive changes to
communication between businesses, organizations, communities, and individuals. [2]These changes are the focus
of the emerging field of techno self studies. Social media differ from traditional or industrial media in many
ways, including quality, reach, frequency, usability, immediacy and permanence. Social media operates in a
dialogic transmission system, (many sources to many receivers). This is in contrast to traditional media that
operates under a monologic transmission model (one source to many receivers).

POSSIBLE ADVANTAGES
• Facilitates open communication, leading to enhanced information discovery and delivery.
• Allows employees to discuss ideas, post news, ask questions and share links.
• Provides an opportunity to widen business contacts.
• Targets a wide audience, making it a useful and effective recruitment tool.
• Improves business reputation and client base with minimal use of advertising.
• Expands market research, implements marketing campaigns, delivers communications and directs interested
people to specific web sites.
POSSIBLE DISADVANTAGES
• Opens up the possibility for hackers to commit fraud and launch spam and virus attacks.
• Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity
theft.
• Potentially results in negative comments from employees about the company or potential legal
consequences if employees use these sites to view objectionable, illicit or offensive material.
• Potentially results in lost productivity, especially if employees are busy updating profile etc.
Employers do have the right to simply ban all computer activity that is not work-related, but this approach may
not yield optimal results. If employees are to be allowed access to social networking platforms, then a
comprehensive and well-defined policy should be established to prevent abuse.

A SOCIAL NETWORKING USE POLICY GENERALLY

• Defines what social networking is particular to your organization, so employees know exactly what is
meant by the term.
• Establishes a clear and defined purpose for the policy.
• Communicates benefits of social networking and of having a policy.
• Provides a clear platform for educating employees.
• Takes into consideration any legal ramifications of not following laws.

ISBN 1-63102-458-2 87
Advantages and Disadvantages of Social Media

• Refers to confidentiality of employer trade secrets and private or confidential information.

• Provides guidance regarding social networking outside of company time/property that could be associated
with the company, employees or customers. Some employers may prohibit posting of company
information on social networking sites without explicit consent.
• Provides examples of policy violations.
• Outlines disciplinary measures to be taken for policy violations.
What may be the most concerning aspect of social networking platforms is that they encourage people to share
personal information. Even the most cautious and well-meaning individuals can give away information they
should not; the same applies to what is posted on company-approved social networking platforms.

Employees may not be aware of how their actions online may compromise company security. Educate
employees as to how a simple click on a received link or a downloaded application can result in a virus infecting
their computer and the network. Advise them not to click on suspicious links and to pay careful attention when
providing personal information online. Remember that just because employees may have an online profile, it
doesn’t necessarily mean they have a high level of security awareness.

The biggest advantage of social media is its power to connect people. It has become a popular way for family
and friends who live far away from one another (sometimes internationally) to keep up with what is going on in
each other’s lives, without the expensive cost of long-distance calling.

In a very different sphere, another advantage of social media is that it can used to connect people informally but
academically. I know of other students who would not use Facebook at all if they didn’t need it for group
projects and classes.

On the other hand, some critics have made the argument that social media only serves to drive people farther
away from one another. While it is great that you can contact your aunt in another country, these digital
interactions are still a poor replacement for face-to-face contact. Sometimes, friends don’t feel the need to be as
close in real life because they think that chatting online can make up for this.

Another disadvantage of social media is that it can serve as a platform for inappropriate actions. People might
do or say things they wouldn’t in real life because there are minimal rules for communication in social media.

DISADVANTAGES OF SOCIAL MEDIA

1. The wrong online brand strategy could put you at a viral social disadvantage and may even damage your
reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front
of hundreds or thousands of you online audience, most of them will know!
2. Using social media for marketing and advertising could be more time consuming than companies expect.
3. In order to get social media’s full effect, you need to understand how it works,when and how to use it and
which channels to focus on depending on your end goal of using social media.
4. Social media can have a negative influence on worker productivity. Employees may waste valuable time
using social media channels such as Facebook and Twitter. They can also use social media to attack the
company’s reputation!
5. When social media is used excessively or in the wrong way, it could have serious detrimental outcomes
on both mental and even physical health of individuals.

ADVANTAGES OF SOCIAL MEDIA

1. When using social media for marketing products, social media could be easily utilized to create cost
effective strategies and campaigns that can create viral results.
2. Social media has the power to drive traffic to your website, blog, articles, etc.
3. Social media is able to bring people together, especially when promoting global products or cause-related
campaigns and ideas since it allows people from the different geographical location to meet at a single
point and express their views.
4. Social media could be the spark you are looking for to attract attention to your site, product or service. It
could also be used to further build loyalty and long-term relations with your audience.

88 ISBN 1-63102-458-2
 Web Seminar: Use of Social Networking in Knowledge Sharing

5. Social media marketing could always be a fun and creative method of doing business.

CONCLUSION
Social networking platform allows organizations to improve communication and productivity by disseminating
information among different groups of employees in a more efficient manner. It is beneficial for the employer in
using the resources in an efficient manner. The workplace can become eco-friendly by not using paper and other
resources which can be saved.

REFERENCES
 http://www.shrm.org/templatestools/hrqa/pages/socialnetworkingsitespolicy.aspx
 http://www.enotes.com/homework-help/what-advantages-disadvantages-social-media-474446
 http://blog.thoughtpick.com/2010/11/10-must-know-advantages-disadvantages-of-social- media.html
 http://www.aamga.org/files/hr/WhatAreTheAdvantagesAndDisadvantagesOf%20Social.pdf
 http://www.eqcongress.hu/wp-content/uploads/2012/11/AIM_White_paper_Tretenhahn.pdf

ISBN 1-63102-458-2 89