Fundamentals of

Innovation
and
Entrepreneurship
Session 1
D r. S h a i m a A l H a r m o o d i
What is creativity?

What is innovation?

What is Entrepreneurship?

What is the difference between them?

Discussion

What is entrepreneurship?

“Entrepreneurship is doing much more than seems imaginable with

much less than seems possible.”

What would you add?

What is innovation?

Dr. Shaima AlHarmoodi ©

Creativity + Implementation = Innovation
Innovation

Creativity + Implementation = Innovation

The idea is not enough. You have to implement it.

“It’s not about ideas.

It’s about making ideas happen.”

-Scott Belsky, cofounder of Behance
Constraints

§ Constraints are inevitable and helpful.

§ Without them, we would not innovate.
Beware of “Mythical Constraints”

§ Constraints that are not really there

“When everything seems to be going
against you, remember that the
airplane takes off against the wind,
not with it.”

- Henry Ford, founder of Ford Motor Company

 Innovative Work vs. Routine Work

Routine Work
Work that is done without variance in a way to
reduce the possibility of failure.

Innovative Work
Work that is done with increased variance, and
failure is expected.
 Exploitation vs. Exploration

Exploiting Old Ways: Exploring New Ways:

Organizing for Routine Organizing for Innovative
Work Work

Drive out variance Enhance variance

See old things in old ways See old things in new ways

Replicate the past Break from the past

Goal: Make money now Goal: Make money later

“It’s easy to kill lousy ideas. To
be a great company, you need to
kill most of the good ideas too.”

Steve Jobs
Reflection

What is your personal goal in this course?