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The Role of Woman in the
Iconography of Art Nouveau
Jan Thompson
158
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3. Henri van de Velde, Dress, c1896, from Selz, Peter,
ed., Art Nouveau, New York, Museum of Modern Art,
c1959, p. 9.
2. Edward Burne-Jones, The Golden Stairs, 1880, oil on as a fragile, helpless object, used in a decorative and lit-
canvas, 109 X 46" Tate Gallery, London, from Schmutz- eral sense to adorn the household: a man's wealth and
ler, Dobert, Art Nouveau, Abrams, 1964, p. 106.
position were judged by the style in which he kept his
robes (Fig. 2). Other artistically inclined ladies patterned wife. In the established fashion world, women were still
themselves on the ancient Greek adaptations popularized costumed as if they were animate mannequins meant to
by Albert Moore and Frederic Leighton. "Draperies" display dressmaking virtuosity and used as perambulat-
were devised which demanded Junoesque figures and ing showcases for the latest decorative ideas. The Belgian
more than the average measure of grace. designer, Henri van de Velde, designed a dress for his
Corsets were abandoned and several ladies' groups wife which incorporates the linear, abstract characteris-
attempted to inspire widespread adoption of trousers, ei- tics also found in his architecture and applied art (Fig.
ther in the American manner of Mrs. Amelia Bloomer 3). Woman was merely an extension of the furnishings,
and her zealous Bloomerites, or the English Lady Haber- intended to blend harmoniously with the decor of salons.
ton, who founded the Rational Dress Society and affectedIn commercial spheres, Woman was the focal point
a type of costume suggesting baggy Turkish pants. of advertising campaigns which capitalized on prevailing
Freedom in matters of dress paralleled a growing attitudes regarding her as a lascivious playmate.' Nine-
freedom of female behaviour: women battled to gainteenth po- century "sex appeal" added another dimension to
litical and economic independence, taking jobs in the thefin-de-siecle woman. The particular type of attrac-
male-dominated world and being educated for profes- tive female who graces Art Nouveau advertising rein-
sional careers. forces the general conception of Woman held by the men
who created her: of two distinct types, as a rule, this early
In spite of, or perhaps because of, Woman's increas-
ing public role, she was even more zealously patronizedpin-up girl was either bubbly, carefree and gay, as in
159
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5. Alphonse Mucha, Job Cigarettes, 1897, poster, color lithograph.
160
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8. Aubrey Beardsley, The Peacock Skirt, 1893, pen and ink.
161
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tending the erotic qualities already associated with
Woman. The depiction of masses of hair adapted readily
to the highly linear treatment of form characteristic of
the style: hair was frequently invested with an undulat-
ing, whiplash movement immediately identifiable as Art
Nouveau.
162
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any previous attempt. Surrounded by a wealth of exotic
detail derived from Mucha's Slavic heritage, the figure
appears in a majestic setting, swathed in heavily bro-
caded and embroidered ornament. Bernhardt's slight fig-
ure is elongated and placed within a tall, narrow format,
which aesthetically enriches the composition. The actress
was thoroughly satisfied with the "Gismonda" poster and
contracted Mucha to design costumes, props and future
posters for her productions for the next six years.
Loie Fuller, a popular veil dancer of the period, ar-
rived in Paris from America in the 1890s. She instituted a
forerunner to psychedelic lights in her dance program,
projecting colored lights on to a dark stage while she
11. Jan Toorop, The Three Brides, 1893, Black chalk and pencil, 303/4 X 381/2", Rijks-
museum, Kroller-Muller, Otterlo, from Selz, supra, p. 73.
163
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15. Francois Rupert Carabin, Library table and chair, c1900, from Battersby, supra,
p. 81.
thetic intentions.
The ultimate use of the female as decorative object
14. Raoul Larche, Loie Fuller, c1900, gilt bronze lamp-
New York, Museum of Modern Art, from Battersby, Martin,
occurs in the amazing furniture of Francois Rupert Cara-
The World of Art Nouveau, New York, Funk & Wagnalls,
c1968, p. 131. bin (Fig. 15). Preceding Allen Jones by more than half a
century, Carabin incorporated lasciviously posed women
danced and manipulated her long, flowing, transparent the supports and construction of his furniture: ladies
in
veils. The ephemeral qualities of her dance and the hold tables over their heads or wrap themselves around
the backs of chairs. Although idealized Mannerist and
erotic suggestiveness of the veils in place of long hair, in-
spired numerous painters and sculptors. A small bronze Baroque precedents exist for this kind of treatment of
statue by Raoul Larche (Fig. 14) attempts to capture the the human form, here the figures are almost embarras-
undulating movement of the dancer and to accommodate ingly flesh-and-blood women engaged in realistic activity,
an electric light bulb, concealed in the flying drapery,blatantly
as flaunting their sensuality. Exploiting the fetish-
well. Loie Fuller named her dances according to contem- istic qualities of his work, Carabin's decorative pieces
porary Art Nouveau imagery: the Lily Dance, the Firegained a certain notoriety eagerly reported in contempo-
Dance and the Butterfly Dance all invoked the appropri- rary periodicals.
ate mood through changing colors and characteristic mo- Several of Klimt's portrayals of women are highly
tions. erotic, usually depicting frankly seductive females in
The high Art Nouveau style is notorious for a pre- most unlikely attitudes. His painting of the legendary
dominating tendency toward the erotic expressed in the lady, Danai (Fig. 16), shows an extremely foreshortened
view of a woman involved in the ecstasy of lovemaking.
visual arts. Situated as it is, at the end of a long century
of Victorian repression, Art Nouveau reveals some of the Drapery and gold coins drift around the figure, which
hidden neuroses of a highly self-conscious age. Woman seems to float in a foetal position; the woman's rippling
was, of course, exploited as the central motif, displayed hair sustains the impression. The effect parallels, to a de-
with all of :the sinful attributes of her sex. Frequently gree, Bernini's controversial Ecstasy of St. Theresa on a
linked allegorically with serpents, harking back to the more down-to-earth level. Danae appears to have been
frozen in eternal pleasure in the midst of the symbols of
traditional story of Eve, or presented as an agent of Satan
on any pretense as a subject of titillating temptation, Klimt's special artificiality.5
Woman was depicted as an evil seductress, the polar op- The Art Nouveau woman was essentially two-faced,
posite of the pristine image created for the Pre-Raphael- embracing a duality of nature representing the dichot-
ite heroine, and often involved in all manner of decadent omy between Good and Evil, interpreted by Art Nou-
depravity. veau artists as goddess, witch, virgin or temptress. Fre-
The stylistic qualities of the Art Nouveau style- quently, as in Toorop's The Three Brides, (Fig. 11) this
long, tapeworm lines and flickering, caressing forms-symbolism was dealt with collectively, contrasting aspects
seem to create an all-pervading erotic atmosphere of in good and evil within a single composition.
which the female was placed with sensual as well as aes- The Pre-Raphaelite ladies were invariably of the
164
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formal means. A zigzagging orange fence creates an effec-
tive barrier between the realities of the everyday world
and a place where picking flowers is an important pas-
time.
165
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surrounded by the perfume of roses, stands the young
woman in a halo, shy and stubborn, puzzling in the glory
of her young ripeness: herself a perfumed, hardly blos-
somed flower which hides under its veil both things: the
pure aroma of tenderness and the burning gift of sensual
pleasure-the starving obstinacy of the suffering soul and
the consuming softness of sensuality-they stand next
to her; personified in two female figures to the left and
right of the bride-woman: the nun and the whore."7
Beneath the brides, their emaciated attendants float
unnaturally over a stylized pattern of thorns. The back-
18. Charles Rennie Mackintosh, Preliminary design for mural decoration of Miss Crans-
ton's Buchanan Street Tearooms, Glasgow, 1897. Watercolor on tracing paper, 14 X
ground figures form a rhythmic freize of faces and hair,
291/4", Univ. of Glasgow, Dept. of Fine Arts, from Selz, supra, p. 69. creating a dark, linear backdrop for the action. Strangely,
thick masses of hair, interpreted as sound waves, flow
from the bells on either side of the drawing and inter-
twine, in parallel rows, around the figures. Art Nouveau
characteristics are recognizable in the mystical atmo-
sphere symmetrically built up into a dynamic pattern by
the series of curves and abstraction of the figurative ele-
ments.
166
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cation of gems as female figures. In his "Jewel" series, he
contrasts sultry females with ornate Byzantine-like orna-
mentation fashioned as decorative haloes, titled Topaz,
Amethyst and Emerald. Japanese plants intrude on the
foreground, indicating familiarity with a common Far
Eastern compositional device.
Mucha also depicted women as personifications of the
arts: Poetry sits pensively gazing into distant space, her
hair strewn with laurel leaves; Music appears to be lis-
tening to some inner sound; and Dance whirls invitingly
in a tangle of gauzy drapery a la Loie Fuller. Mucha dis-
guised the stars and moon as women treated in a tene-
20. Rene Lalique, Brooch, c1900. Collection Wildenberg, Paris, from Rheims, Maurice,
L'Object 1900, Paris, Arts et Metiers Graphiques 1965. brous manner in layered nocturnal colors.
Woman has never ceased to occupy a prominent po-
sition in the visual arts. The Art Nouveau period seems
to have gone overboard in one last hedonistic fling at the
Alphonse Mucha saw flowers as the natural accompa-
same time that suffragettes were chaining themselves to
niment to feminine beauty as well as symbols of Woman
as goddess of nature. His panneaux decoratifs consis- public buildings and an increasing number of women
were awaking to the idea of their own individuality.
tently celebrate women and flowers, seeming to compare
the symbolic character of the flower with Woman's own The Art Nouveau preoccupation with the female as deco-
delicate nature. His series of personifications of the sea- rative object appears as a last-ditch anxiety-ridden at-
sons and of the months of the year juxtapose appropriate
tempt to keep women in their traditional places: in a
sense, it has succeeded down to the present day, as
flowers with blossoming women in order to create a
women continue to be featured as cunning advertising at-
mood. Summer, posing coyly at the edge of a stream,
tractions and as objects of designers' whims.
wears poppies in her hair, symbol of sleep and dreams,
1Robert Delevoy remarks: "It is, above all, the image of a period in which
recalling associations with opium. The entire effect de- woman (though her active role in society was more limited than ever) was
scribes the heady atmosphere of a hot summer day. In the an object of adulation, lodestar of every gaze. The fact that publicity found
in the eternal feminine its most potent ally bears this out. Whether it was
same series, Autumn is crowned with chrysanthemums of a matter of advertising a brand of cigarette paper, a literary magazine, or
a warm autumnal color and is caressed by a grape-vine an exhibition, woman was always given a prominent place. This obsession
was of a stylistic rather than of an erotic or psychological order." (Dimensions
alluding to the harvest. of the Twentieth Century, Skira, 1965, p. 33.) I can't agree with Mr. Dele-
The series of panneaux decoratifs illustrating per- voy's last point. Considering the sexual and mental repressions for which
the nineteenth century are notorious, it would seem that both erotic and
sonifications of flowers as women presents a direct illu- psychological characteristics were particularly in evidence and particularly
sion to the spiritual affinities between Woman and flow- relevant.
2 Octave Uzanne, in his article, "Georges de Feure," Art et Decoration, v
ers. The chosen plants, the rose, lily, carnation and iris, 1901, p. 77, notes: "En bon psychologue et en amoureux de la beaute. M.
are each represented growing around a woman whose ap- Feure estime que la femme possede une influence preponderante sur le mod
general de decoration. Les appartements, les thedtres, les salons, les
pearance harmonizes with the virtues of each flower. The positions sont, pour ainsi dire, decores selon le meme mode qui preside
lilies are clustered around a tall, fair woman standing port des toilettes, des manteaux, des chapeaux de luxe."
3 Mucha, Jiri, Alphonse Mucha; Master of Art Nouveau, New York, Tud
stiffly facing the sky, her very paleness suggesting purity. 1967, p. 75.
The iris, a new flower imported from Japan at the height Reade, Brian, Art Nouveau and Alphonse Mucha, London, 1963, p. 15.
5 Fritz Novotny offers a penetrating analysis of Klimt's representation: "In
of the "Japanese mania" and therefore very popular, is the case of the symbolic figurative paintings, this wealth of incessantly flow-
enlarged, forming a backdrop for a remote, demure ing life reaches and crosses the boundary of the realm of broader and more
elevated unliversal visual concepts. The eroticism that permeates the phi-
woman dressed in transparent draperies. losophy of the thematic content determines this philosophy, adding to it a
Several Art Nouveau jewellers worked Woman's face further element of passive contemplation .... In all Klimt's representations
of humans there is hardly a case in which he transcends eroticism and be-
together with flowers in a decorative arrangement. Innu- comes either ironic or fantastic. This is in marked contrast with the art of
merable brooches, bracelets and pendants combined these Beardsley whose extremely linear type of stylization had an effect on Klimt."
(Gustav Klimt; with a catalogue raisonne of his paintings, by Fritz Novotny
two ubiquitous motifs which ultimately became over- and Johannes Dobai, New York, Praeger, 1967, p. 83.)
worked and endlessly repeated. Mucha again emerges as 6 Huysmans, J.-K., Against Nature; a new translation of A Rebours by Robert
Baldick, Baltimore, Penguin, 1959, p. 65-66.
the master of this genre, as his designs for jewelry execu-
7 Heller, Reinhold A., "The iconography of Edward Munch's Sphinx," Art-
ted by Georges Fouquet for his shop indicate. An enam- forum, v. 9, n. 2, Oct. 1970, p. 79; quoted and translated from the periodical
Kunst fur Alle (1 Nov. 1893): Heller himself interprets the role of the female
elled pendant by Mucha shows Sarah Bernhardt's ideal-
along early Christian lines. He sees Toorop ". . . deeply rooted in old
ized features surrounded by overgrown lilies. Rene La- Christian views of woman's nature and the fate of her soul; she is composed
of two antagonistic forces, the divine and the diabolic, which are in constant
lique combines the woman's face, swirling tendrils of hair
battle with each other, seeking domination of her earthly life so that after
and typically Art Nouveau flowers in a brooch character- death she enters either into union with Christ or is sent to eternal dam-
istic of the imagery of the period. (Fig. 20) nation with Satan . . . Toorop's drawing thus becomes almost a cliche
tached to anti-feminine aesceticism inherent to Christianity since the tim
Mucha derived a particular style from the personifi- of St. Paul, St. Augustine, and the Church fathers."
167
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