Channel of Distribution

Write a description of the channel of distribution that your “new product” would use,
including all intermediaries.

Producer:
(Using the Internet research a U.S. production company that produces a product
that is similar to yours)

Name: Technically.Ly
Street address of factory: Philadelphia?

Intermediaries:
(Indicate which of the follow intermediaries you will use and how you plan to use
them, you must select a minimum of 3 intermediaries)

Wholesalers:
Rack jobbers: Famous Footwear, Shoe dept: to sell the shoes in person
Drop shippers: Apple + Nike (Maybe): To make a deal and sell the shoes online,
such as Apple has a deal to sell Beats online on the Apple store but doesn’t sell them in
person.

Retailers:
Brick and Mortar: Have shoe stores such as famous footwear and shoe dept.
Vending Services: N/A
Catalog/Direct Mail: Stick with Shoe magazines and tech product magazines to
sell to different types of people.
Shopping Networks: _________________________________________
________________________________________________________
E-tailing: Apple would hopefully be a big seller since people who buy apple
products generally have money to spend and or will spend money on more expensive
things.
Agents:
________________________________________________________

Consumer/Industrial User:
(Indicate which will be the final user of your “new product”)

Consumer Industrial User