You are on page 1of 6

Concept Paper

Title
Language
Format
Type
Duration
Episodes
Proposed Date
Production

:
:
:
:
:
:
:
:

Conducting an Event (Vogue Street) a Non Academic Activity


English

3 Day
Mid of March 2012

What is the Type of Event?

Live show

Presentation

For Television

Seminar

Other

Fashion Show

What do you think is the Concept of the show?

The idea is to combine fashion, food and entertainment at one place by bringing the brands from
different categories under one roof and market their products to the consumer or customers. It
will mostly focus on those brands that have just entered in to the market and want a public
representation.
The food and entertainment parts are add on just to make things going if they get a little too
boring.
We will be targeting the voluntary participation of students who could become the brand
ambassadors for these brands, this can increase student involvement and will create thrill for
people to participate.
An alternate strategy could be if we could have a fashion show / Talent show at the end of the
event with students wearing that brand walking on a ramp.
The selection could also be done on the basis of voting or lucky draw.

Who do you think is the Target Audience?

Student of university from all walks of life, especially who are interested in fashion, food
and Entertainment.
Age: 20-40 years
Gender: Male and Female
Interested in : Fast fashion , Fashion good ( Apparel, shoes, bag, wallet, watches etc) ,
Good Hygienic food Entertainment
Income / Pocket Money: 2000 - Any range
Excited about fashion, new brands and enjoyment

What do you think is the target market? And name three potential sponsors

Brands who have just entered in to the market and want a public representation.
Boutiques and consumer good selling companies.

Target Market?
Brands who have just entered in to the market and want a public representation.
Boutiques and consumer good selling companies.
Potential Sponsors?
1. _________________________________________
2. _________________________________________
3. _________________________________________

Any specific Issues that will need to be taken care of? (If any):
Promotion of the event and sponsorship

Format:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

Does the format need further Explanation?


________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

Segments:

Segment 1
Segment 2
Segment 3
Segment 4
Segment 5
Segment 6

Proposed Producers:
_______________________________________________________

Proposed Directors:
________________________________________________________
Proposed Script Writer:
___________________________________________________________

Proposed Host: ____________________________________________________


1st Choice_______________________

5th Choice_______________________

2nd Choice_______________________

6th Choice_______________________

3rd Choice_______________________

7th Choice_______________________

4th Choice _______________________

8th Choice_______________________

Proposed Artists:
1st Choice_______________________

5th Choice_______________________

2nd Choice_______________________

6th Choice_______________________

3rd Choice_______________________

7th Choice_______________________

4th Choice _______________________

8th Choice_______________________

Proposed City of Event? Karachi______________________________________

Proposed Type of Venue?


Indoor

Preference

Outdoor

1st Choice______________________
2nd Choice______________________
3rd Choice______________________

No Preference

4th Choice______________________

Number of Guests__1000 - 4000___________________


Type of audience? ____________________________________________________
Seating Arrangement?
Theatrical

Cresent

Round Table

Amphitheatre

Farshi

Other

Please specify any special requirements (if any) such as sofas, chair covers and their
colour etc._______________________________________________________________

________________________________________________________________________

Additional Ideas:

General HR Requirement:
#

Transport
Car
Van

Type
All Types
All Types

Air Passage
Economy
Business
Boarding / Lodging
A Class
B Class
Technical Requirements:
#

Type (give details)

OB
Lights
Sound
Camera Men
Tapes
Track
Crane
Generator

Procurement Requirements:
#
Food
Venue Decoration
Venue Lights
Props

Type (give details)

For use of COO, President /Entertainment/ Product Development Manager, Mktg, MIR

General Comments:

Rating:

MIR

COO Pres. Mktg

1. Marketing (1-10):
2. Uniqueness - President (1-10):
3. GEO Philosophy - President (1-10):
4. Audience Viewership PDA (1-10):
5. Content Quality - Programming:
Recommended for Treatment Paper: (tick appropriate box)
Yes

No

Other:______________________________________

Ent.

PD

Ave