Non-conventional promotion mode (also known as thematic promotion) is also a kind of

promotional activities that distributors often participate in. Such promotional activities are
generally determined by the manufacturer to determine the program, theme, scale, form of
activities, and then the distributor is responsible for the implementation or self-
implementation. The number of unconventional promotional activities is small, the scale of
operation is large, and the impression among consumers is deep, which can have a profound
impact on the long-term sales trend of the market. Therefore, once the manufacturer comes
up with a more feasible operation plan, many distributors are willing to follow suit. The
characteristics of unconventional promotion: 1. Guidance. When operating unconventional
promotional activities, there are usually activity proposers who give overall guidance to
distributors in program operation, procedures, scale, media dissemination, etc. 2. Thematic.
Unconventional promotions generally want to impress consumers. Therefore, the activity
operators will put forward an attractive theme and slogan in the whole campaign to attract
more people's attention. If a manufacturer's theme activities put forward the need for calcium
supplement'calcium insurance'. 3. Timeliness. Unconventional promotions will have a certain
period of time, and the timeliness of expiration is also an important feature of unconventional
promotions to attract the audience's attention. The application scope of unconventional
promotion: Suitable for Operating Groups: Large, Small and Medium-sized Enterprises and
Agents or Distributors at All Levels Suitable for operation cycle: Suitable for periodic
promotional activities, with a certain interval period, usually monthly, quarterly, semi-annual,
annual intervals; Suitable for operating places: large area of outdoor venues or shopping
malls, but also according to the form of promotional outlets to the overall layout.
Misunderstandings and Operating Points of Regular Promotion by Distributors Conventional
promotions make distributors try again and again in a short, flat and fast way, but in practice,
there are also many cases of improper operation or improper selection, which make
distributors walk into the strange circle of rising as soon as they promote, falling as soon as
they stop and chronic suicide. Dealers should pay attention to several misunderstandings
when doing regular promotions: Myth No. 1: Sales can be achieved with promotions. If the
way of promotion is not right and the pattern of promotion is old-fashioned, these hard
injuries similar to conventional promotion still exist, even if the best promotional personnel
are assigned, the effect will only be half the effort. Myth 2: It's good to promote every day.
The most vulnerable to conventional promotion is fatigue, many distributors think that every
day to do promotions, every day there are concessions, consumers will buy, but ultimately the
real result is that the promotion costs go up, but sales are still tepid. Myth 3: Imitation is the
absolute truth. Observing the marketing effect is better, and more popular promotion
methods, and then adopting follow-up sales promotion operation mode is a common method
used by distributors. This method has a certain market basis, but if we only copy rigidly, do
not innovate, do not transform, the result will be just a step backward, the effect is far from
the same. From the above three misunderstandings, we can see that the operation of regular
promotional activities also requires a lot of skills and strategies.

2.4 Promotional Strategy

2.4.1 Sales Promotion

Sales promotion was used by Maggi noodles to attract customers and maintain the sales in off
season. Dry sampling and ridiculous sampling are some strategies we can often see in the
super market. The promoters always distribute the Maggi noodles packet (dry sampling) and
cooked Maggi (wet sampling) to the consumer. From Nestle webpage, the consumer can get
the items that have promotion in the specified month. For example, customer can save
RM0.30 for every purchase of Maggi 2 Minute Noodles Asam Laksa from 1st August 2011
to thirty-first August 2011. likewise that, a lot of contests were hold by Maggi noodles such
as Win a Family Holiday with MAGGI 2 MINUTE NOODLES. The winner of this contest
will have the chance travel to the Gold Coast. Moreover, Maggi noodles promote their
product through a different way, which is attracting the children who is under 14 long time
old to become a member of Maggi Club. They distributed the club membership shake to
children and list of gifts has been provided in the fun programs. Some games and gifts
(known as premium) are offered by Maggi Club such as Snap Safari Game, Disney Today
laughable and Mask set. Children must send 5 wrappers as purchase deduction in order to
acquire these pull aheads. This has successfully attracted mothers who were being persuaded
from their children to consume Maggi noodles because they would like to collect the gift.

2.4.2 Advertising For Maggi noodles,

the advertising can be widely outspread to their potential buyers by the cheapest way. Hum
Log, which is the first Soap Opera in Indian Television, was advertised the Maggi 2-Minute
Noodle. This advertisement has an effective tag line which is Bas do Minute (only two
minutes). This tag line was easy to remember and repay to the people who do not want to
spend their time in kitchen. Maggi noodle has advertised their product based on different
segment. For example, the new Dal-Atta noodles advertisement demonstrate a grandfather
and father eating the noodles. Because of Dal-Atta noodles, which contain the Calcium and
Protein components, they become a healthy family. For the product of Mania, the
advertisement show the mom as a relax housewife. Besides that, Maggi noodles also
advertise through magazine and their respective webpage. In year 2003, Maggi introduced
their product in various magazines to celebrate 20 years in India. Furthermore, this brand has
advertised their new atta noodles and rice noodles variants in some weekly magazines. For
the Maggi webpage, they not only show the new product but also discipline people how to
use Maggi noodles to cook in various ways.

2.4.3 overt transaction Public relations also done by Maggi noodles through make some
innovative execute. For illustration, the campaigns of Remembering your good old days with
Maggi and MAIN AUR MERI MAGGI campaign were hold by Maggi noodles to celebrate
Maggi was completed in 25 years. Besides that, the camp aign of Me and Meri Maggi was
launched to celebrate the emotional relationship between Maggi and consumer. This
campaign was inclined consumer an opportunity to speak out their unique experiences with
Maggi and an overwhelming response has abandoned by consumer. Apart of that, Maggi
noodles also sponsor some primary inform in India to organize the contest for bookman. The
Maggi Quiz Competition which held at G.D Goenka Public School in year 2011 show cases
the talents of students up to date knowledge in all fields. Moreover, Maggi is one of the
sponsors of MasterChef. This show is a popular cooking reality programme which organized
by Astro.3.0 Market Opportunities In Malaysia, there has an increased affinity of Indians
towards Chinese cuisine. It creates new market opportunity for Maggi to improve its taste
further and capture larger market share. The creative nature of Malaysian food proprietors in
Malaysia had made Maggi noodles evolved and now comes in several culinary forms. Among
the most popular would be the Maggi Goreng (fried Maggi noodles) which adorns the table
of mamak stalls across the country. The upward trend of convenience food consumption has
also increase the potential consumer base of Maggi noodles. For example, the single working
professionals and student population. The localization of Maggi noodles in Malaysia can
boost its sales and earn more consumers purchases.Next, the market opportunity for Maggi
noodle is their unexploited folksy markets as so far they mainly targeted cities and developed
areas. Maggi hasearned certain level of giving medication appraisal and recognition for their
product offering and operation. Besides, the government is currently promote the civil society
and the private sector to help transform arcadian areas into a computer literate society. Thus,
it is easier for Maggi to advertise and marketing their product into rural market. Maggi also
being the market leader employs some of the most sophisticate tech nologies in their
production unit to ensure they constantly meet up with the demand from customers. As
technology is getting advanced, there has been introduction of new machineries helps Maggi
come out with new product, product improvement and new marketing techniques which can
fit to rural market.

.0 Recommendations

Product Diversify

Kepelbagaian dalam olahan mee ditukar kepada bihun beras perang yang merupakan menu
makanan sihat. Pengurangan kandungan sodium juga akan memberikan impak kesihatan
dalam perasa mee. Penyediaan dalam bentuk cup atau bowl akan menjadi pilihan pengguna

It is often to see Maggi noodles become one of the cuisines at the Indian restaurants. But, it is
rare to see Maggi noodles used by Chinese restaurants. Therefore, we suggest that Maggi can
do some research by adding some characteristic of Chinese cuisine inside the new product.
Two characteristics of Chinese cuisine are the product must be distinctive colouring and
evocative flavor. Chinese food preparation has focus on the appearance. They believe that a
pleased and harmonious color can increase in appetite. Another important element in Chinese
food is aromatic flavor. Some aroma ingredient such as aniseed and cinnamon bark will cover
the ingredients particular smel ls. Meanwhile, shallot, ginger, cooking booze and sesame oil
are added to make the food fragrant in flavor. All of these aroma ingredients have their own
function that will benefit our health. For example, aniseed can reducing our oiliness in the
skin and improves the warehousing function. Therefore, Maggi noodles can try to create new
product in order to attract more Chinese and also other races. In order to promote Maggi
noodles in the rural markets, Maggi can choose to give conventional form of advertising and
marketing such as distributing pamphlets or advertising on radio. It helps to educate
consumers about a never before used product in a more direct and engaging way. Maggi can
also organize Home-to-Home campaigns and Van Campaigns.For instance, preparing Maggi
noodles and serves to rural areas consumer in hot and cooked condition. Consumers will
direct impacted by the campaign and feel special, so coterminous time around, they will
repeat purchase Maggi noodles for consu ming. Besides,Maggi can bring in new machines to
produce more in lesser time as well as keeping its manufacturing quality precision at its best.
Maggi should also continuously focuses its efforts to better understand the changing lifestyles
and anticipates consumer needs in order to provide convenience, taste, nutrition, and wellness
through Maggi noodles product. As the government is going to turn rural areas into
technology society, Maggi can introduce the Internet and e-commerce to market their Maggi
noodles in rural market.5.0 ConclusionWe had chosen Maggi noodles as our product. After
doing this assignment, we know that Maggi are manufactured by Nestle Company. The brand
of Maggi is positioned as a convenience product for childrens mother and a fun product for
children with tagline Fast to cook Good to eat. Maggi has launched various products such as
noodles, sauces, maggi pichko, soups healthy, maggi soup sanjivini, maggi bhuna masala and
maggi magic cubes to extend its brand. The company tried to covers variable costs and some
fixed costs in order to remain in the industry and make sure the customer will not move to
competitor because Maggi has many substitute products. Maggi noodles introduced to market
with a low price in order to increase consumer incentives in the competitive market.The
company promoted Maggi noodles by using sales promotion, advertising and public relations.
We can see the promoters distribute the Maggi noodles packet (dry sampling) and cooked
Maggi (wet sampling) to consumers at the supermarket. Maggi noodles always selling at the
convenient places which are the neighborhood places that can gather many consumers. It has
been seen that a company need to do many things in order to come out a successful brand. It
is not easy to make a brand successful. Before create a brand, company need to recognize the
need satisfaction of consumers, target customers and set the mission to meet the need of
consumers. Company need to develop market ing mix strategies (4Ps) after developed a
product. The company also needs to find out the opportunities to improve their brand and
overcome the threat. Marketers have to maintain the sales and earned the consumers loyalty.

The effectiveness of social media as a marketing tool is only possible when organizations will provide
effective and timely information about their products and services in social media and also on their
media pages, which is supported by the finding of Bashar et al. 2012. Daily updating of company’s
social media page is a must to create a positive impression on consumers mind.

Bashar, Abu; Ahmad, Irshad and Wasiq, Mohammad (2012). Effectiveness of social
media as marketing tool: an empirical study, International Journal of Marketing, Financial
Services and Management Research, ISSN: 2277 3622, 1(11), 88 -99
 Pricing strategy is important for a company to achieve its objectives and goals by
setting a profitable price for all the product. The main objectives of the Nissin Food Group
are to maximize the product’s sales and get a high-profit return from the business. There are
several factors that will influence the determination of setting the product’s market price, like
competitors, demand and supply of the product in the market. The strategy used by Nissin is
penetration pricing strategy. Nissin set the product at a cheaper price than the market price in
order to penetrate into the market quickly and get the market acceptance easily. Second,
promotional pricing strategy is whereby the particular product is sold at a normal market
price. This strategy is used to finish the non-lasting stock and maximize the sales within a
short period of time. Nissin also applies premium pricing by setting cost higher than its
competitors. As customers need to perceive products as being worth the higher price tag,
Nissin works hard to create a value perception to support the premium price (Maguire, 2017).
Besides that, Nissin also applies psychological pricing as their pricing strategy. Psychological
pricing also called charm or odd pricing which is a pricing strategy that believes that certain
price will have the psychological impact on the buying behavior of the customer. For
example, most of the Nissin Instant Noodles’ price is ending in “75” or “99” rather than a
whole number. As this method have the psychological impact on the customer’s brain by the
thought that RM8.99/ RM 8.75 is cheaper than $9.00. Based on the SWOT analysis on
Nissin, economic barriers can be seen in the pricing decision.