Professional Documents
Culture Documents
Second Quarter
Tableside service
- carving utensils, trolleys, gueridon, salad bowls, suzette pans, souffle dishes, soup tureens, large wooden salad bowl, rechaud,
Voiture (heated cart for serving roasts) and ......
A take-out sandwich or pizza operation would require no dining space and the amount of square feet required per person would be
minimal.
On the other hand, if a restaurant offers a huge salad buffet, dessert selection or an after-dinner trolley, wide aisles would be needed to
allow guests ease of movement and moving of equipment.
If the menu offers such items as USDA Choice New York strip steaks, quarter-pound lean beef burgers, grade AA eggs, freshly
squeezed Florida orange juice, or vine-ripened tomatoes, back-of-house procedures will not only include receiving, storing, issuing,
and producing the menu items but also purchasing the specific products described. (When such factors as grade and portion size are
not dictated by the menu, managers and chefs must determine purchase specifications and related quality factors.)
To stimulate guest interest, the menu planner may offer a dish prepared in a variety of ways:
- Cooking methods
- Poached, broiled, batter-dipped, deep fried
The finished product must be prepared using the method indicated on the menu
Small quantities cooking (a la carte)
Batch cooking
As the menu requires more expensive food items and more extensive labor or capital (equipment) needs, the property’s overall
expenses and the procedures to control them will reflect these increased cost.
Menu Design
First impression is always important, the entire menu should complement the operation
- Theme
- Interior Décor
- Design (Merchandising)
- Creativity
- Material
- Color
- Space
Menu Design
Menu Styles
Types Of Menus
Breakfast
- (offers fruits, juices, eggs, cereals, pancakes, waffles, and breakfast meats)
Lunch
- (features sandwiches, soups, salads, specials; usually lighter than dinner menu items)
Dinner
- (more elaborate, steaks, roasts, chicken, sea food and pasta; wines, cocktails, etc..)
Children’s
Senior citizens’
Alcoholic beverage
Dessert
Room service
Take-out
Banquet
California (breakfast, lunch and dinner menu items on one menu)
Ethnic
Menu category:
- Appetizers
- Salads
- Entrees
- Starch items (potatoes, rice, pasta)
- Vegetables
- Desserts
- Beverages
Old menus
Books
Trade magazines
Cookbooks for the home market
Menu Balance
Business balance
- balance between food cost, menu prices, popularity of items, financial and marketing considerations
Aesthetic balance
- colors, textures, flavors of food
Nutritional balance
Headings
- Appetizers
- Soups
- Entrees
Sub-heading
- Under entree:
- Steak, seafood, today’s specials
Descriptive copy (describe the menu items)
- should be believable and made in short, easy-to-read sentences
- no description is needed for self-explanatory item. i.e. Low Fat Milk
Truth-in-menu
Grading (foods are graded by size, quality, in line with official standards)
“Freshness” (cannot be canned, frozen or fresh-frozen)
Geographical origin (cannot make false claims about the origin of a product)
Preparation (if the menu says baked, it cannot be fried instead)
Dietary or nutrition claims (supportable by scientific data)
Menu Layout
Sequence: