Dewan Group of Institutions

Mini Project Report

Guidelines

2023-24

Issued by
Dewan Institute of Management Studies (MBA),
Meerut
 AKTU GUIDELINES FOR MINI PROJECT -1
Course Credit -2

Course Objective-
1.To develop an innovative idea for product or services in form of a project report.
2.To understand importance and relevance of innovative idea, its feasibilities and detail descriptions.

Project/Practical work / Seminar

In first semester, the students are required to develop an innovative idea for product or services and a project
report to be prepared on that idea under the guidance of faculty member. Report will be prepared individually
and this report will consist of importance and relevance of innovative idea, its feasibilities and detail
descriptions. The report will be evaluated by one external examiner appointed by university. Student has to
present his output through a seminar.

CO1. Gain in depth knowledge on innovative idea for product or services in form of a project report. (K2)
CO2. To apply innovative idea, its feasibilities and detail descriptions. (K4)

DIMS GENERAL GUIDELINES FOR MINI PROJECT -1

 Students are required to prepare Mini project under the guidance of respective mentor.
 Students have to choose unique Product / Service / Technique with business opportunity.
 Students have to prepare a report as per the following information under the guidance of respective
mentor.

Following are the detailed guidelines for the preparation of Project Report.

Number of Copies: 1 copy (Spiral bound)

No. Of Pages: 15 to 25 pages
Paper: Use A4 (210mm X 297mm) Paper.
Margins: Margins for pages including the regular text should be as below:
Left : 1.5 Inches
Right : 1.0 Inch
Top : 1.0 Inch
Bottom : 1.0 Inch

Numbering: All pages in the report except the cover pages and dedication page must be numbered. All
the page numbers should be located at the BOTTOM CENTER of the page.
Color: All the text including Tables should be Black prints. However, Graphs and Figures can have color
prints.

Font :
Chapter Headings : Times New Roman 16pts, bold print all capitals
Section Headings : Times New Roman 14 pts, bold print all capitals
Subsection Headings : Times New Roman 12 pts, bold print leading capitals (only first letter in each
word should be capital
Regular Text : Times New Roman 12 pts, normal prints

REFERENCES, BIBLIOGRAPHY STYLE

1. Ariponnammal, S. and Natarajan, S. (1994) ‘Transport Phonomena of Sm Sel – X Asx’, Pramana –
Journal of Physics Vol.42, No.1, pp.421-425.
2. Barnard, R.W. and Kellogg, C. (1980) ‘Applications of Convolution Operators to Problems in
Univalent Function Theory’, Michigan Mach, J., Vol.27, pp.81–94.
FORMATS
 A

Mini Project Report-I

On

“______________________________________”
Submitted for the award of MASTER OF BUSINESS ADMINISTRATION (MBA)

Dr. APJ Abdul Kalam Technical University Uttar Pradesh, Lucknow

Submitted By:

_____________________
MBA Ist Semester

Roll No: ___________________

Under the guidance of

“DR.SALABH MEHROTRA”

(Associate Professor)

Year 2023-2024

Dewan Group of Institutions, Meerut

Dewan Institute of Management Studies (MBA)
NH-58, By-Pass Road, Partapur, Meerut-250103
 CERTIFICATE OF THE GUIDE

Mentor / Guide Name: Dr.Salabh Mehrotra

Designation: Associate Professor

This is to certify that the project report titled “________________” been

prepared by _______________________, under my supervision and guidance,
for the fulfillment of master’s in business administration. His work is
satisfactory.

Date:

Signature of Guide:

Signature of HoD
 DECLARATION

I do hereby declare that this project work titled “___________________”

submitted by me for the fulfilment of the requirement for the award of Masters
in Business Administration (MBA) is a record of my own research work. The
report embodies the finding based on my study and observation and has not
been submitted earlier for the award of any degree or diploma to any Institute or
University.

Date:

Name:

Roll No:
 ACKNOWLEDGEMENT

It is really a great pleasure to have this opportunity to describe the feeling of

gratitude imprisoned in the core of my heart.
I convey my sincere gratitude to Dewan Institute of Management Studies for
giving me the opportunity to prepare my project work on
“________________________”. I am thankful to
__________________________ for his guidance during my project work and
sparing his valuable time for the same. I express my sincere obligation and
thanks to all the Faculties of Dewan Institute of Management Studies for their
valuable advice in guiding me at every stage in bringing out this report.

I am also thankful to my family for their kind co-operation which made my task
easy.

Name:
Roll no:
Date:
 TABLE OF CONTENTS
I: Executive Summary Page No.
a. Business Overview
b. Success Factors
c. Financial Highlights

II: Company Overview/ Business Overview

a. Company Description / Business Overview
b. Organization and management
c. Products & Services
d. Uniqueness of Products & Services

III: Industry Analysis

a. Industry Trends

IV: Customer Analysis

a. Customer Segmentation

V: Competitive Analysis
a. Direct & Indirect Competitors
b. Competitive Advantage

VI: Marketing Plan

a. The [Company Name] Brand
b. Promotions Strategy
c. Pricing Strategy

VII: Operations Plan

a. Functional Roles
b. Goals and Milestones

VIII: Management Team

a. Management and Staffing
b. Hiring Plan

IX: Financial Plan

a. Revenue and Cost Drivers
b. Revenue and Cost Drivers
c. Key Assumptions & Forecasts

IX: Implementation Plan

a. SMART Analysis
b. SWOT Analysis
c. Feasibility Analysis
X: Appendix