AIM

To establish a WALLS ice cream parlor through franchising.

Objectives
The business project of ice cream parlor consists of a list of objectives

 Develop Marketing Mix

 Market Segmentation

 Marketing Research

 Recognition of Target Market

 SWOT Analysis

 Competitive Analysis

 Promotional Strategy

 Customer Service Goals

 Customer Feed backs

 CRM

 Customer Retention

Significance

WALL’s is the no 1 brand and market leader in Pakistan’s Frozen Desserts and
Ice Cream market to establish an ice cream parlor of Wall’s in Pakistan. It would
provide the first mover advantage to our business. Because it would be the first
franchise of WALL’s in Pakistan. Ice cream business is the best way to delight
the people because it provides the opportunity to make people happy every day
as they enjoy the special treats and celebrating special occasions also to sell
popular product mostly love by the people.
We can offer a wide variety of ice cream flavors in regular ice cream, or might
choose to specialize.
An ice cream parlor that offers special frozen dessert products such as:

 Premium or super-premium ice cream

 Organic ice cream
 All-natural ice cream
 Exotic ice cream
 Ethnic ice cream
 Soft-serve ice cream
 Frozen yogurt
 Frozen custard

All Wall’s products are made with Halal ingredients in a Halal compliant manner.
Certain benefits of joining with WALL’s are

 Strong established brand in Pakistan

 Expertise in ice cream
 Low investment and high return model
 Easy to roll out
 Can be relocate if the location is not appropriate
 Do not require major skills to operate the model