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A contributory factor to people wanting to read something is ease of use.

Or in
other words, making it as easy as possible to be read and understood.

That means using short sentences, plenty of white space (aka paragraph breaks)
and simple words. The kinds of words you’d naturally use when speaking.

The easier something is to read, the stronger the likelihood that it will actually be
read, as opposed to just scanned.

Below is a list of words people use too often when writing, along with their
informal equivalent.

Be less formal.

Formal Informal
Acceptable OK
Allow Let
Anticipate Expect
Ascend Climb
Capable of Can
Collect Pick up
Commence Start
Conceive Think of
Consider Think about
Construct Build
Consume Use/Eat
Converse Talk/Speak
Correct Right
Deficiency Lack
Demonstrate Show
Depart Leave
Desire Want/Hope
Discard Throw away
Disclose Explain
Discover Find out
Donate Give
Eject Throw out
Eliminate Remove
Endeavour Try
Energetic Lively
Enquire Ask
Entire Whole
Envisage Imagine
Experiment Test
Express Say
Fabricate Make up
Facilitate Help
Fortunate Lucky
Futile Hopeless
However But
Incorrect Wrong
Infantile Childish
Inform Tell
Liberate Free
Mend Repair
Notion Idea
Observe See/Watch
Omit Leave out
Opportunity Chance
Passionate Cares about
Perceive See
Principally Mainly
Purchase Buy
Quarrel Argue
Receive Get
Request Ask for
Require Need
Reserve Book
Reside Live
Seek Look for
Select Choose
Sufficient Enough
Terminate End
Utilise Use
Vacant Empty
Verify Check

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