Informal & Formal

Verbs
Informal Formal
Say sorry Apologize
Go up Increase
Go down Decrease
Set up Establish
Find out Discover
Stand for Represent
Point out Indicate
Get in touch with Contact
It’s about It concerns, It is in regards to
Need to Required
Think about Consider
Deal with Handle
Seem Appear
Show Demonstrate, illustrate, portray
Start Commence
Keep Retain
Show up Arrive
Let Permit

Transitions
Informal Formal
Anyways Nevertheless
Plus/Also Moreover/Furthermore
But However
So Therefore/Thus
Also In addition, Additionally
ASAP As soon as possible
Okay, OK Acceptable
I think In my opinion
In the end Finally
To sum up In conclusion
Basically To summarize
Anyway Notwithstanding
All right Acceptable
 Emphasis Words
Informal Formal
Lots of/ a lot of Much, many
Tons of, heaps of Large quantities of, a number of
Totally Completely, strongly
Really, very Definitely

Letter Expressions
Informal Formal
Hi Robert, Dear Sir or Madam
Just wanted to let you know I am writing to inform you
Love Yours sincerely, your faithfully
Hope to hear from you soon I look forward to hearing from you
You can call me if you need anything Please do not hesitate to contact me

Slang
Informal Formal
Kids Children
Bad Negative
Good Positive
Really big Considerable
Right Correct
Wrong Incorrect
Smart Intelligent
 Words that Highlight Urgency
 Now
 Hurry
That Extra Something
 Quick
 Limited Offering an extra incentive to make the
 Running Out
 Fast sale more appealing is a strong way to
 New
close a sale. In doing so, you add
 Deadline
 Last Chance urgency and motivation to the sale.
 Final
 Never again
 Expires

Everyone Loves an Exclusive Deal

 Members Only
 Ask for an Invitation
 Be one of the few
 Become an insider
 Be the first to hear about…
 Only available to subscribers/existing customers
 Limited
 Class full
 Login required
 What You Should Always Say

 easy
 results
 save
 discover, reveal
 guarantee
 safety
 free
 profit, return
 health
 love
 money, cash
 investment
 proven
 you, yours
 gain, benefit
 now, new

Questioning
Being effective at questioning prospects can help you explore their wants, needs, pain
points, and desires, create dialogue, and get to the bottom of your clients’ challenges, so
you can more appropriately position your products and make the sale by addressing their
true needs.
It seems like a simple skill to master, but active listening is something that many sales
people fail at. They may give their prospects time to talk, but all they do is nod their
heads then go right back to their sales pitch.

Using any negative when you're referring to your product or

service is a no.
Do not say, Buy or Spend when you can say Invest.
Do not use the word Contract. Use Agreement or Proposal.
Do not say, Your first payment. Say, Initial investment.
Do not say, Our price or Our discount. Speak in terms of Your
savings, Your payback, Your discount.

Problems – challenge

Contract – agreement

Cost, Price, Payment – investment

See From Your Customer’s Perspective

Great sales reps know how to relate to their buyers.

A sales person who acts nervous or bored around clients isn’t going to make sales