Beginner’s Guide to

Advanced Persuasion
Patterns
Lesson 04
By

Rintu Basu
The NLP Company

http://www.theNLPcompany.com
 Beginner’s Guide to Advanced Persuasion Patterns

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 Beginner’s Guide to Advanced Persuasion Patterns

Foreword
Welcome to lesson 4 of The Beginner’s Guide to Advanced Persuasion
Patterns!

This lesson is another chunk of information, sorry about that. In a couple of weeks
time this will all settle down and you can drill your skills to mastery, but for the
moment I am rushing to give you all the grounding and foundations for you to go
out and play with the techniques you are learning.

I am a little nervous about this lesson for three reasons. Firstly because we are
starting to tie all the strings of the first few lessons together today…and that
means, you have a greater understanding, you have a greater amount of
flexibility and as you start practicing this material you will suddenly realise that
you are getting even better results.

Just having the understanding from this lesson means your persuasion skills have
dramatically improved. I have a sense of nervous anticipation and am hovering
over my email system eagerly awaiting your responses.

The second reason I am nervous about this lesson is because I am about to share
a formula for automatically setting up embedded commands and process based
language. Everyone that goes on an NLP Practitioner Course knows what
embedded commands are; any decent practitioner knows how to use them and
has some applications where they use them. No NLP Practitioner I have ever
spoken to about this area has a clue about process based language or how to set
up and deliver embedded commands in the moment (except my graduates of
course ;) and in this lesson I am going to give you the whole thing.

A graduate from one of my practitioner courses when I showed him this formula
told me it was worth the cost of the entire course…I actually agreed with him, but
here is what I am nervous about. On my courses I don’t tell them about this
system until almost the end of the course. This is because I want them to sweat
and struggle with language a little before I give them a convenient solution. That
way you understand the process on a deeper level and really appreciate the value
of what I am giving you. I am hoping you understand the value enough to practice
a little with the formula so you can do it, quickly, easily and without much
conscious thought.

Anyway let’s move onwards, upwards and plunge right into the lesson for the
week.

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 Beginner’s Guide to Advanced Persuasion Patterns

Introduction Lesson Four

This lesson is about two things:

1. Rapport

2. Process / Sensory Based Language and Embedded Commands

Along with this document you will also have two video and one audio file. You can
play the video file in windows media player. The audio only lesson is in mp3
format which you can listen to on your computer or an mp3 player if you want my
voice to come with you. I have also included an audio only version of the video
presentations but please watch it as a video the first time otherwise it won’t make
sense.

Rapport

The first thing I would like you to do is to watch the two video recordings and do
the exercises suggested. You will get some amazing results in terms of
rapport…and we have spent the last few weeks practicing the component parts so
this is just putting the whole thing together.

Embedded Commands

The audio recording is all about embedded commands and process based
language. Listen to it with the table on the next page open. I am not suggesting
that you will be completely amazed at how simple embedded commands are. Or
perhaps I am wrong and you will be amazed. In either case the issue is not your
amazement, but is all about your preparedness to go and use this material to do
some great things. What I mean by great things is just throw out some commands
and understand just how masterful you have already become with persuasive
language.

Once you have done that the next thing I am going to suggest you do is listen to
the recordings again with a different set of ears. This time I want you to go
through the recording listening for the embedded commands. There are lots, not
all of them good, but all of them natural. Spot all that you can and think about
how I would have to change my language for the ones that aren’t good.

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 Beginner’s Guide to Advanced Persuasion Patterns

Once you have done this I want you to go through the last few pages watching for
the embedded commands. I have put them in italics so they should be easy to
spot. When embedding commands in written work I suggest marking them out in
some way (italics, bold etc.) but my favourite way, because it is almost
undetectable is to put double spaces in between the commands.

Embedded Commands

State, process or
Weasel Phrase Command Verb
experience
You could Become Excited
(What’s it like) When
Think about Outrageous Fun
you
If you were to Get Wild Curious
A person can Remember Lounging on the beach
As you Experience Unstoppable Laugher
You don’t have to See yourself Making the sale
You really shouldn’t Forget The bad / good stuff
It’s not necessary to Know Wanton lust
Just suppose You are Learning
Imagine Move towards Mastery
Suddenly Find yourself Rising to the challenge
You might find Imagine Enjoyment
How surprised would
Have Complete fascination
you be to
Invite you to notice /
Allow (ing) yourself Absolute freedom
ponder / think about
Have you ever Been feeling Incredibly aroused
To the point where you See things Differently
What would it be (feel)
If you were to Let it happen
like
Notice what it's like Convince yourself Totally let go
Realise Being Raging Excitement

Just suppose, you can see yourself, using combinations of weasels phrases.
Would you, suddenly, find yourself thinking about your mastery of language?
Or
Would you have to, experience the fun of using them…NOW

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 Beginner’s Guide to Advanced Persuasion Patterns

Because you shouldn’t have to, experience the good stuff just so you know, you
can… can’t you!

So what’s to be? Suddenly find yourself doing it naturally… or taking enough time
to try some out and move yourself to mastery only as fast as you choose to do
it…NOW, with me I can see you doing it your way.

Can you see how these patterns can work together to multiply their power? Of
course, as I say to my graduates "you don't have to imagine yourself six months
from now, already having mastered these patterns, and looking back on today
as having been the start of it! But you might find it fun to do just that".

This Week’s Assignments

This week the assignments are really obvious:

• Build Rapport
• Use Embedded Commands

Okay if you want a little more detail let’s start with rapport. Use the rapport
process in a variety of different ways.

• Start with building rapport with people you are just about to meet. So, for
example if you are going to a meeting, just before it starts make an excuse
to go to the toilet and go through the rapport process…notice the difference
to the quality of your meeting.
• If, like me, you go to the same coffee shop daily and are known in there try
building rapport with the assistants before going in…feel how different the
quality of your interaction is.
• Trying building rapport with the main character of the book you are reading
or the programme you are watching and see the difference in the quality of
your enjoyment.
• Once you are getting use to the process (sorry once started I can’t stop
with the embedded commands, trust me, you will be the same now you
have started ) start the rapport process as you are meeting someone,
standing next to them in a queue, half way through a conversation.
• When you are confident with it just start increasing and decreasing the
rapport with people in a conversation to notice the difference it makes.

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 Beginner’s Guide to Advanced Persuasion Patterns

With the embedded commands just spend a few minutes every day for the next
week with that sheet. In fact print it out and carry it around with you. Come up
with a few favourites and just imagine situations where you can use them.

Practise a few minutes every day just saying these patterns out loud on your own.
Saying them out loud is important, so find yourself a quiet spot for a couple of
minutes every day saying some embedded commands. Then just notice how much
it just becomes part of your natural language.

One word of caution…many people I have taken through this approach stumble the
first few times because they surprise themselves with how quickly, naturally and
without conscious thought these patterns just occur in your language. So don’t
be surprised when this is happening to you. Just notice and try not to laugh out
loud when you are doing it. I hope you are starting to recognise the most difficult
thing in learning persuasive language in not to laugh out loud as you are getting
results.

Do as many of these as are appropriate to you and just focus on the ones that
will get you the biggest results. Remember just ten minutes daily.

I’ll see you in seven.

Cheers

Rintu

PS. If you are wondering about charisma patterns…they have been extensively
demonstrated in the recordings and next week we will deconstruct them.

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 Beginner’s Guide to Advanced Persuasion Patterns

Coming Up Next Week

We are going to go all Doctor Who and learn how to shift things through
time and space.

We will linguistically drop problems move through objections to see the

solutions.

We will discover ways to spread good things into your future, eliminate
bad things from your past and attach emotions to inanimate objects.

In jargon terms trance words, enhancers and connectors, special and

temporal submodality shifts and obviously charisma patterns…but everyone
except the jargon junkies can ignore this sentence.

As a precursor now you know how to build rapport would you like to be able
to build it, spread it through someone’s time line so they feel like they have
always felt like that about you…even if it is the first time you have met and
then amplify it so you could become the first person they think of when they
wake up and the last thing they think of when they go to sleep?

Now I am not suggesting that I am going to give you that exact pattern
because I would rather you are able to work it out for yourselves…and I am
suggesting that within the next three lessons you will be able to display that
much linguistic knowledge.

By the way…have we discussed anticipation loops yet?

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