Noah St.

John presents:

AFFORMATIONS®
Bonus Booklet #1

How to Become An
Unstoppable Success
Machine

Copyright © 2012 by Noah St. John All rights reserved.

Visit www.NoahStJohn.com for more info
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Noah St. John Bonus Booklet #1:

How To Become An
Unstoppable Success Machine
Can you imagine getting up at 5:30 every morning, working

through your lunch hour, and finding yourself still working at your

computer well after midnight — and describing this experience as

FUN?

Well, this is what can happen when you make yourself

fundamentally unstoppable — and why it can lead to some of the

most exciting, exhilarating, and fulfilling moments of your life.

In my live seminars and exclusive mastermind programs, I

explain that all human behavior is based upon just two things: your

Why-To's of doing it and your Why-Not-To's of doing it.

Imagine a scale or a balance like you've seen in a courtroom,

that's weighing your Why-To's of doing something against your Why-

Not-To's against doing it. That means two things:

1. When you have more Why-To's than Why-Not-To's of

doing something, you will do that thing (you will find a way

to do it); and

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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2. When you have more Why-Not-To's than Why-To's of

doing something, you won’t do that thing, no matter how

many ways you know how to do it.

Therefore, to make yourself fundamentally unstoppable, you

only need to take four simple steps. They are:

Step 1. Vividly imagine your Why-To's of doing or getting

whatever you want to do, get, achieve, or perform.

Step 2. Eliminate your Why-Not-To's of doing or getting what

you want.

In this technique, what you do in Step 1 is vividly imagine the

Pleasure you will feel from getting what you want. Those are

your Why-To's of getting what you want, because another word for

Why-To's is Benefits, and another word for Benefit is Pleasure.

So your Why-To's equal Benefits or Pleasure.

So, in Step 1, vividly imagine and write down the Benefits or

Pleasure you'll experience from getting what you want. Let's say you

want a new car. You would list all the Benefits/Pleasure you would

experience from having that new car; for example:

• I'll feel good about myself

• I'll be able to brag to my friends

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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• I'll be able to impress other people

• I'll look really cool… etc.

Those would be some of your Benefits or Why-To's of getting

that new car. Then, if you really wanted to get that new car, you would

vividly imagine the Pain or Cost of NOT getting what you want.

Those would be your Why-Not-To's, because another world for

Why-Not-To's is Cost, and another word for Cost is PAIN.

What would be the Cost to you of NOT getting that new car?

Well, you could write:

• I won't feel good about myself if I don't get it

• I'll look like a loser to my friends if I don't get it

• I won't be able to brag to my friends if I don't get it

• I'll have to keep driving my old clunker… etc.

Do you see how that works? I've just made it seem very

PAINFUL for you to NOT get that new car, and very PLEASURABLE

for you to GET it.

In fact, this is what the best salespeople in the world do – make

it seem crazy for you NOT to get the thing they're selling, and cause

you to imagine all the pleasure you'll feel when you DO have the thing

they're selling.

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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Does this technique work? Yes.

Will it make you fundamentally unstoppable? No.

Why not? Because it does not address the underlying reasons

why a person might stop themselves back from getting what they

really want. If you want to become an unstoppable success

machine, you must also do this:

Step 3. List your Why-Not-To's of getting what you want.

Step 4. Determine if your Why-To's of getting what you want

outweigh your Why-Not-To's of getting what you want, and act

accordingly.

When you are weighing your Why-To's against your Why-Not-

To's, you need to keep something in mind that the traditional success

teachers never told you: You have Why-To's of getting what you want,

but you also have Why-Not-To's of getting what you want.

What does that mean? Simple. You have reasons why you want

to get what you want – naturally. Those are the Benefits or Pleasure

you imagine you'll feel from getting what you want.

But did you ever stop to think that you also have Why-Not-

To's of going after the things you want? What does that mean? It

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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simply means that you have Pain or Cost associated with going after

what you want.

Let's take our new car example. You've listed all the Pleasure or

Benefit you'll get from your new car. But what are some of the Cost or

Pain associated with actually having a new car?

• I'll have to pay more insurance

• My car payment will be higher

• I'll be worried about parking it

• What if I can't afford the payments?

• What if someone dings my new car?… etc.

Can you see that while having a new car certainly brings

Benefit/Pleasure to your life, it also has Cost/Pain associated with it?

But, here's where it gets interesting…

Because your Why-To's of getting that new car (or whatever it is

you think you want) are located in your Conscious mind. But your

Why-Not-To's are located in your Subconscious mind.

Picture an iceberg floating in the ocean. You've heard that only

10% of an iceberg is visible above the surface, while 90% is hidden

below the surface. Well, it's just like that with your mind – only 10%

of your actions and behaviors are driven by your Conscious mind,

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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while 90% of your actions and behaviors are driven by your

Subconscious mind.

What does that mean in plain English? Simply this:

Have you ever put a bunch of pictures of things you wanted on

your wall – things like cars, houses, money? And then had… none of

them show up?

That's because you didn't take ACTION to get the things you

wanted. And why didn't you take action? Because your Why-Not-To's

outweighed your Why-To's.

If you think this sounds crazy, let me ask you a question:

suppose you knew that, if you did something, harm would come to

people that you deeply cared about, like your children or your family

or friends. You wouldn’t do that thing, would you? Of course not.

Now, suppose you knew that, if you didn’t do something, harm

would come to people you cared deeply about. You would find a way

to do that thing, wouldn’t you?

Let me use an extreme example. Let's say you have children (I

know many of my Students are parents; but if you're not a parent,

imagine that you do have children.) I want you to imagine, just for a

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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moment, the worst possible scenario: imagine that one of your

children were kidnapped.

What would you do to get your child back?

The answer is: ANYTHING.

You would do absolutely anything to get your child back,

wouldn't you. Of course you would. Why? The question doesn't even

need to be asked. You would do anything to get your child back

because your child's life is far more important to you than your own.

Would you ever stop? No.

Would you procrastinate? No.

Would you call people up and worry if you were disturbing

them? No.

Would you ever, ever, ever stop until your child was returned to

you? NO.

You would never, ever, ever, ever stop.

You would have become fundamentally unstoppable.

Do you see now how that works?

Now, I want you to notice something amazing about this

example. Notice that the reason you became fundamentally

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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unstoppable is because you put the welfare of your children

ahead of your own.

Why do parents do this? The simple answer is because that's

how the human species has survived. We wouldn't have lasted long if

parents put their own welfare ahead of their progeny. This putting-

children's-welfare-before-your-own is simply pre-programmed into

the human organism.

Well, now I'm suggesting that you use this aspect of human

behavior for your own benefit without having to have anything

happen to your child – and that is how you become fundamentally

unstoppable.

What do I mean? Well, look again at how you acted when you

were fundamentally unstoppable in the example above. Feel those

feelings of never, ever, ever stopping. You can literally plug this in and

turn it on any time you want – just by imagining that other people

will suffer if you don't let yourself succeed to your full potential.

This is precisely how to make yourself fundamentally

unstoppable. All you need to do is remember that you have so many

gifts that the world needs — and, if you don’t share them and allow

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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them to manifest, then we (other human beings) will never get to

enjoy them.

Do you see how, with one simple change of your perspective,

you can reverse the balance of power from “Not letting yourself get

what you want” to “Letting yourself get what you want”?

Let me say it to you another way. If you knew that others were

in pain because you’re not letting yourself succeed — not expressing

your gifts, not using your talents, and not utilizing your skills to help,

uplift, and inspire others — wouldn’t you do anything to change?

Might not this new perspective give you a better idea of what success

really is, and why you’re actually allowed to have, get, and enjoy it?

I am telling you the absolute truth when I say to you that this is

exactly the technique I used to write the first edition of my first book

in exactly two weeks. Actually, I wrote it in five days, took four days

off, and edited it for another five days; 5 + 4 + 5 = 14 days.

I am not telling you this to brag. I’m telling you this to show

you that THIS TECHNIQUE WORKS.

During those two weeks, I vividly imagined, felt, and “saw” in

my mind all the people who really need and are literally starving for

my information. I understood that, if I didn’t get this information into

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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their hands, their pain would continue forever – because no one else

was giving them the correct information about how to get their foot

off the brake. Their pain became my pain. Since I, like every

biological organism, am wired to avoid pain, I quite literally became

fundamentally unstoppable (due to that level of pain). Do you think

it was hard for me to get up in the morning to write?

Are you kidding? I could hardly hold myself back from writing!

I would get mad when I had to stop to eat, go the bathroom, or sleep.

I would get up at 5:30 in the morning not because I had to, but

because I could not stay in bed!

You may notice that, if you really use this technique, it’s actually

impossible to procrastinate. That’s because when you do it right, you

will do anything to avoid the pain that will come from not getting

what you want.

You may want to read this Special Report again. Some of the

ideas I’ve presented here may seem strange, even downright wrong.

That’s okay. As you become more familiar with the methods

described in my high-level programs, you will notice that you start to

give yourself Permission to Succeed® in ways you’ve only dreamed

of!

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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About The Author

Recognized worldwide as “The Abundant Lifestyle Authority”,

Noah St. John is the inventor of Afformations®, best-selling

author, and creator of The Inner Game of Success and The Inner

Game of Leadership training programs.

One of the world’s most sought-after experts on personal

growth and professional development, Noah has been featured on

CNN, ABC, NBC, CBS, Fox, NPR, PARADE, Woman’s Day, Los

Angeles Business Journal, Huffington Post, Chicago Sun-Times,

Forbes.com, Selling Power, Bottom Line/Personal and The

Washington Post.

Noah delivers high-impact, customized strategies that

enable entrepreneurs and organizations to achieve unprecedented

growth. Since 1997, he’s helped his clients add over $75 million

dollars in new revenues to their bottom line.

More than 200,000 people in 50 countries have experienced

Noah’s breakthrough training methods. And his books have been

translated into twelve languages worldwide.

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com
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Noah encourages you to join the Afformations Revolution by

sharing your Afformations success stories and connecting with other

Afformers around the world on The Official Afformations® Fan Page:

www.AfformationNation.com

Keep me posted and keep afforming!

© 2012 by Noah St. John All rights reserved. Free resources at www.NoahSt.John.com