QUESTIONAIR

1.NAME OF THE CHILD:

2.AGE OF THE CHILD: O 4-6 O 7-10 O 11-13

3.GENDER: O MALE

O FEMALE

4.OCCUPATIONAL STATUS OF PARENT:

O ONLY FATHER WORKING

O ONLY MOTHER WORKING

O BOTH WORKING

O NONE WORKING

5.ANNUAL FAMILY INCOME:

O LESS THAN 100000

O 100000-500000

O 500000-1000000

6.ACCORDING TO YOU HOW OFTEN DOES A KID WATCH TV

O ALWAYS/EVERY DAY

O SOMETIMES/3-4 DAYS

O MOST OFTEN/5-6 DAYS

O OCCASIONALLY/10-15 DAYS

7.GENERALLY WITH WHOM DO THEY WATCH TV?

O PARENTS
OELDER BROTHER/SISTER

O GRANDPARENTS

O ALONE

O OTHER

8. DO THE KID WATCH ADVERTISEMENT

O FREQUENTLY

O RARELY

O NEVER

9.WHICH TYPE OF ADVERTISEMENT DO YOU THINK HAVE MOST IMPACT ON YOUR

CHILD’S BUYING BEHAVIOUR

O TELEVISION

O ONLINE ADSA (WEBSITES,APP ETC)

O SOCIAL MEDIA

O INFLUENCER MARKETING

O PRINT ADVERTISING (JOURNALS,NEWSPAPER ETC)

10.ON AVERAGE HOW MANY HOURS OF TV OR ONLINE CONTENT DOES YOUR

CHILD WATCH PER DAY

O 0-2hrs

O 2-4 hrs

O 4-5hrs

11. WHAT THEY DO DURING A COMMERCIAL BRAKE

O LEAVE ROOM AND DO SOMETHING

O SWITCH CHANNEL DURING TV ADS

O KEEP CHANNEL ON MUTED TIL AD BRAKE ENDS

O ANY OTHER

12. WHICH CHANNEL DOES THE CHILD LIKE MORE

O CARTOON

O DISCOVERY

O ENTERTAINMENT

O OTHER

13. DO YOU THINK THE KID INFLUENCED BY THE AD CEMMERCIALS PROMOTING

CERTAIN PRODUCTS

O AGREE

O DISAGREE

O NEUTRAL

14.IF YES (FOR THE ABOVE QUESTION) DOES THE KID COMPEL HIS/HER PARENT
TO BUY CERTAIN PRODUCT

O FREQUENTLY

O OCCASIONALY

O RARELY

O NEVER

15.WHAT TYPE OF PRODUCT OR BRANDS DO YOUR CHILDREN FREQUENTLY

ADVERTISED

O FOOD AND SNACKS

O TOYS AND GAMES

O CLOTHES AND ACCESSORIES

O OTHER

16.CAN YOUR CHILD RECALL SPECIFIC ADVERTISEMENT

O EASILY

O OCCASSIONALY

O RARELY

O NEVER

17. HOW INVOLVED YOU IN MONITORING AND REGULATING YOUR CHILD’S

EXPOSURE TO ADVERTISEMENT

O ACTIVELY INVOLVED

O OCCASSIONALY INVOLVED

O NOT VERY INVOLVED

O NOT INVOLVED AT ALL

18. HOW DO YOU MANAGE YOUR CHILD’S EXPOSURE TO ADVERTISEMENT

O LIMITING SCREEN TIME

O DISCUSSING ADS AND THEIR INTENTIONS WITH YOUR CHILD

O USING AD BLOCKING TOOLS

O OTHER’

19. HOW DO YOUR CHILDREN REACT TO ADVERTISEMENT

O EXCITEMENT

O INDIFFERENT

O ANNOYED

O UNREALISTIC

O NONE

20. DO YOU DISCUSS ADVERTISEMENT WITH YOUR CHILD EXPLAINING THEIR

PERSUASIVE NATURE

O FREQUENTLY DISCUSSED
O OCCASSIONALY DISCUSSED

O RARELY DISCUSSED

O NEVER DISCUSSED

21.DO YOU THINK AD MAKERS TARGET KIDS FOR THEIR PERSONAL MOTIVE OF
PRODUCT PROMOTION

O AD MAKERS TARGET KIDS

O AD MAKERS NOT TARGET KIDS

O AD MAKERS RARELY TARGET KIDS

22. HOW DO YOU USUALLY RESPOND WHEN YOUR CHILD EXPRESS INTEREST IN A
PRODUCT THEY HAVE SEEN IN ADVERTISEMENT

O PURCHASE PRODUCT

O DISCUSS THE PRODUCT AND ITS MERIT

O IGNORE REQUEST

O OTHER

23. DO YOU THINK INTERNET ADVERTISING AFFECT YOUR CHILD

O YES

O NO

O MAYBE

24. WHICH APP DO YOUR KIDS USE THE MOST IN MOBILE PHONE

O WHATSAPP

O INSTERGRAM

O YOU TUBE

O OTHER

25. ARE YOU CONCERNED ABOUT THE ETHICAL IMPLICATIONS OF CERTAIN

ADVERTISEMENT TARGET CHILDREN

O VERY CONCERNED

O NEUTRAL

O NOT VERY CONCERNED

O NOT CONCERNED AT ALL

26.DO YOU THINK THERE SHOULD BE STRICT REGULATIONS ON ADVERTISING TO

CHILDREN

O IT SHOULD BE NEEDED

O IT IS NOT ESSENTIAL

O IT MAY BE ESSENTIAL

27. BESIDES ADVERTISING WHAT OTHER FACTOR DO YOU BELIEVE INFLUENCE

YOUR CHILD’S BUYING BEHAVOIUR

O CULTURAL

O PERSONAL

O SOCIAL

O OTHER

28. DO YOU THINK AD MAKERS FOCUS MAINLY ON THE EMOTIONS OF THE KIDS
AND BY MAKING AD ALL FANCY TO INFLUENCE THEM

O I WILL AGREE

O I WILL NOT AGREE

O MAYBE/ NEUTRAL

29.WHAT CHANGES IF ANY WOULD YOU LIKE TO SEE IN THE WAY

ADVERTISEMENT TARGETING CHILDREN ARE REGULATED

O TIGHTEN RULES ON ADS

O STRENGTHEN PRIVACY SAFEGUARDS OF DATA

O REGULARLY UPDATE REGULATIONS

O OTHER

30.ANY OTHER ADDITIONAL COMMENTS OR OBSERVATIONS RELATED TO THE

IMPACT OF ADVERTISING ON YOUR CHILD’S BUYING BEHAVIOUR

O CREATIMG BRAND AWARNESS

O INFLUENCE CHILDRENS PERCEPTIONS OF CHILDREN

O CREATE UNREALISTIC EXPECTATIONS IN CHILDREN

O OTHER