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  • Chapter 1 Discussion and Case Study

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    linkardbusiness
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    The document provides summaries of three business cases: 1) The Wells Fargo case discusses unethical behavior where bank employees opened fake accounts without customer consent. Steps to prevent this include enforcing rules and encouraging ethical behavior. 2) The Apple case describes how Steve Jobs took over a struggling Apple and focused resources on innovation and design. His vision helped turn the company around. 3) The UPS case examines how UPS established competitive advantages like logistics expertise that helped their delivery business succeed. Metrics like on-time performance were used to evaluate management success.

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    The document provides summaries of three business cases: 1) The Wells Fargo case discusses unethical behavior where bank employees opened fake accounts without customer consent. Steps to prevent this include enforcing rules and encouraging ethical behavior. 2) The Apple case describes how Steve Jobs took over a struggling Apple and focused resources on innovation and design. His vision helped turn the company around. 3) The UPS case examines how UPS established competitive advantages like logistics expertise that helped their delivery business succeed. Metrics like on-time performance were used to evaluate management success.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    Chapter 1 Discussion and Case Study

    Uploaded by

    linkardbusiness
    The document provides summaries of three business cases: 1) The Wells Fargo case discusses unethical behavior where bank employees opened fake accounts without customer consent. Steps to prevent this include enforcing rules and encouraging ethical behavior. 2) The Apple case describes how Steve Jobs took over a struggling Apple and focused resources on innovation and design. His vision helped turn the company around. 3) The UPS case examines how UPS established competitive advantages like logistics expertise that helped their delivery business succeed. Metrics like on-time performance were used to evaluate management success.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Wells Fargo case

    https://youtu.be/l9LVMP7UmGM

    Please give three reasons why you think the behavior or incident was unethical. For example, what rules
    were broken? Who benefited or was harmed by what took place? What steps might you take to prevent
    such unethical behavior if you were the CEO? And how you will encourage people to behave in an ethical
    way? In what aspect the case related to what have been covered in Chapter 1?

    Apple case

    https://youtu.be/EauGoACmp7E

    Describe what was happening before Jobs took over and how apple uses its resources. Did the previous
    management utilize apple resources effectively? Which resources Steve jobs think will contribute most to
    the apple’s performance? What was his vision? What is the most lessons learned from this case? In what
    aspect the case related to what have been covered in Chapter 1?

    UPS case

    https://www.youtube.com/watch?v=0jLAdTC7_TY

    Which building blocks of competitive advantage did UPS establish to help their business succeed? What
    criteria did they use to evaluate how successful they are managing the delivery business? In what aspect
    the case related to what have been covered in Chapter 1?

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