Review strategic & Implement

Question: If you want to expand the business : You will use grand strategy
Chose the strategy( and why?)
• Export
• Franchising
• Licensing
• Green field
• Joint venture

Then say is it Global or multidomestic (localized) Global such as appel or Philips

(economic of scale is high)
localise such as MacDonalds in China there is rice burger , in India chicken masala
burger (same company strategy will change from country to another )

Amazon prim& (Blue oceans )

1. Explain the concept of blue oceans

2. Concept of value innovation and give an example.

3. How this company will create value innovation.. To attract the customers, the
company will reduce the price of the product to reflect the utility of the product. The
Amazon Prime offers first month free subscription, and if customer like the platform,
the customer can o renew the plan.

4. 1. Steps. Simple explain in few words

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 Formulating and Executing Blue Ocean Strategy
Six Principles of Blue Ocean Strategy

Reconstruct market boundaries, Dy adding more movies, create a separate platform

kids

Focus on the big picture, not the numbers (increasing you target market: Kids and
Adults)

Reach beyond existing demand

Get the strategie sequence right (Strategic process)

Overcome key oryanizational hurdles (Identify different type of risk in your new
business/ industry)

Build execution into stratesy/implement

Q.Suppose you have a soap company which is used by everyone. Which strategy
will you use and why?

Business level strategies(Depend on type of

products/ services company sold)

Low price High prices

Broad Mkt Broad Mkt

Q . Suppose your business is going to expand businesses in another country a

special toothpaste for kids. Which strategy you will use and how you know that
your strategy is effective?
expand businesses = grand strategy

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 Profitability (ROIC)

( On the basis of sales and financial statements the company will get gn idea about the
success of the strategy)

Profit growth

Use the Generic strategy ....

The effectiveness /performance by:
▪
Profitability:
Return a company makes on the
capital invested in the enterprise
▪ Return on invested capital (ROIC) - Net profit
over the capital invested in a firm
▪ Result of how efficiently the capital is used to
satisfy customer needs
▪
Profit growth: Increase in net profit over time, achieved by:
▪ Selling products in rapidly growing markets
▪ Gaining market share from rivals

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 Q. How can you create competitive advantage for you
company with examples ?

Q. Explain McKinsey 7-S with any examples

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 Q. Explain concepts of Completed Generic Strategy
Map with examples
Financial, Customer, Internal , Learning & Growth

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