4 Benefits of

Loyalty & Reward

Programs for
Restaurants
in Facing Post
Pandemic Era

HELLONIMBLY.COM
©2021 NIMBLY
 Did you
know ?
To escalate the business, restaurants should not only
focus on achieving customer satisfaction but also
customer retention and loyalty that can be boosted
through loyalty and reward programs. These factors
are essential for restaurants to survive a pandemic
and prepare for the post-covid competition.

THESE ARE4 BENEFITS OF APPLYING

LOYALTY AND REWARD PROGRAMS >>
Encouraging Customers to
Place Food Orders

In general, loyalty and reward programs help the QSR

industry, starting from small to full-service restaurants, to
improve their performance. Based on a survey conducted
by PYMNTS.com towards more than 2000 consumers in
the US, loyalty and reward programs encourage customers
to place food orders by 39%.

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BENEFITS OF LOYALTY & REWARD PROGRAMS FOR
<<< SWIPE
RESTAURANTS IN FACING POST-PANDEMIC ERA
Increasing Conversion
Rates and Saving Cost
Loyal customers spend 67% more on average than new
customers. Acquiring new customers can cost at least five
times as much as retaining existing customers. In difficult
times like this covid pandemic, customer loyalty program
members can provide added value to the restaurant.

Data from loyaltylion.com in

the first Quarter of COVID-19
reveals that the order
numbers of registered
members were much
higher in April compared
to March. Focusing on
customer loyalty and reward
programs is one of the most
cost-effective ways to develop
restaurant business.

2
BENEFITS OF LOYALTY & REWARD PROGRAMS FOR
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RESTAURANTS IN FACING POST-PANDEMIC ERA
Building Personal
Relationships
Building an emotional bond and making customers feel loyal
show how much we value them. Through loyalty and reward
programs, we can find out who shops from us and how we
can better tailor service to their needs.

According to loyaltylion.com
data, 66% of people will
join a loyalty program if it
builds an ongoing
relationship. By making them
Laura Au feel cared for and valued
through loyalty and
rewards programs, we
will start to realize the
longer-term benefits
of their loyalty.

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BENEFITS OF LOYALTY & REWARD PROGRAMS FOR
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RESTAURANTS IN FACING POST-PANDEMIC ERA
Lowering Customer
Acquisition Cost
Indirectly, loyalty and reward programs create "brand
advocates", the ones who will refer the store to their friends,
family, or their followers. Past studies show that at least 92%
of people trust word-of-mouth (WOM) recommendations from
friends or family more than any other form of marketing.

Additionally, 86% of consumers

engage with the brand they are
loyal to by spreading the word.
The reward system shows how
much you value your existing
customers. Giving rewards to
loyal customers who can bring
in new customers is a win-win
solution.

4
BENEFITS OF LOYALTY & REWARD PROGRAMS FOR
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RESTAURANTS IN FACING POST-PANDEMIC ERA
 Summary
From the explanation above, it can be concluded that loyalty
and reward programs bring many benefits for restaurants. This
is a great breakthrough for restaurants to survive this
pandemic and prepare for post-pandemic competition.

Streamline your restaurant’s operations and manage business

effortlessly with Nimbly.
 Read the full article for
more insights

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