12TH GRADE SY 2023-2024 1ST SEMESTER

ENTREP FINALS REVIEW EXERCISE

Part 1. Match the scenarios to the strategies they best align to. Choose the best answer from the box below.

Print adver+sing Cross-sell Center stage Labelling Anchoring

Demonstra+ons Community Decoy-upsell Add-ons Press brief

1) Apple gave the following offers to istore customers when the iphone11
came out: iphone 11 ($699), iphone 11 Pro ($999), and iphone 11 Pro Decoy-upsell
Max ($1099)

2) In 2005, McDonald’s put up a “NutriNon” buPon on its applicaNon’s

navigaNon bar, which customer can tap and choose from product Nles Labelling
on screen to view the food item’s calorie count and ingredients.

3) San Yang a furniture store sells a sofa for 8,999 and upon cash
purchase, provides a matching side stool plus an upholstery change at Add-on
no charge.

4) Xiaomi stores have a trial space for their robot vacuum X10 unit, where Demonstration
the appliance remains charged and ready for customers to try out.

Part 2. The following are consideraNons that ‘ABC Fried Chicken Stall’ across Velez College would discuss on its business plan.
IdenNfy which core secNon of the business plan each would best belong to (Market Analysis/ OperaNons Plan/ MarkeNng Plan/
Financial Plan):

5. The stall offers value meal 1: 1 pc. chicken with rice and drink for Php99; and Value
meal 2: 2 pcs. Chicken with rice and drink for Php199. Marketing P
6. Details on payment terms with main suppliers: Magnolia Inc. (chicken), Bambi Oil, and
Pilmico (Flour)
Operation
7. The assessment and comparison of fried chicken from Tagalas, Jollibee and Mcdonald’s market an
will give an idea of how ABC Fried Chicken is to posiNon itself markeNng-wise.

8. The monthly sales at 1000 pcs of chicken per month from January to May of 2024.
Financial
9. The daily food preparaNon procedures starts with the meat being washed, inspected
and sorted in the kitchen, before baPer preparaNon and coaNng proceeds. Operation
Part 3. Write YES if the statement is true, and NO if the statement is false.
substitute (same fund , diff products
No 10. Mcdonald’s and Jollibee are direct compeNtors, while Jollibee and Chowking are generic compeNtors.
stick to one
strong ; less likely
to

Me O
11. The bargaining power of customers is said to be weak when there many sellers of a product.

12. Factoring in Walking Pneumonia and the threat it poses to business operaNons would be part of the Company
No
DSWOT analysis. environmental assessment

tes 13. An interior designer discussing a project with a client demonstrates a promoNonal strategy called personal selling.

No Glast
14. An execuNve summary is must be wriPen first to ensure that a clear overview of all secNons of the plan is made.

O
My Projected Start-up Project
=
15. A sales forecast would summarize the total investor funding and expenses of the business in its starNng year.

Start-up funding and cost

12TH GRADE SY 2023-2024 1ST SEMESTER

Part 4. Complete the following financial planning exercises below.

Below is the 6-month start-up budget of freelance Logo designer, Mr. Dan Reyes, who is preparing to build his freelancing reputaNon
and reach on Upwork. He makes this basic projecNon hoping to get an idea of his potenNal earning in the first half of the year. Go
over his budget and answer the quesNons that follow.
STARTUP FUNDING
Investor Funding
Dan Reyes ₱ 150,000.00
Total Investor Funding ₱ 150,000.00
Loans/ Other funds 0
Contingency Fund 30,000.00
Total Financing ₱ 30,000.00
Total Investor Funding + Total Financing
TOTAL STARTUP FUNDING Ø ₱ Iso, oo

STARTUP COSTS
Projected Fixed Expenses
Equipment (Computer, LED Screens, accessories and software) ₱ 60,000.00
Miscellaneous Fees all 25,000.00
#
Annual Equipment Depreciation add 12,000.00
Annual Website Subscriptions 5,000.00
Permits and Licenses 4,000.00
Total Fixed Expenses Ø ₱ 106 ,
000

Projected Variable Monthly Expenses

Utilities 4,000.00
Internet/ Network Fees 2,000.00
Total Average Monthly Expenses Ø ₱ 6 000
,

Number of months of start-up operations Ø 6

TAMEX No of e
Total Variable Expenses for X months Ø ₱ 96 , 000

TOTAL STARTUP COSTS

Total Fixed expensed
+ totalØ finance
₱ 142 , 000

38 , 000
NET (Funding - Costs) Start-up Funding
-

Start-up cost Ø ₱

1) Complete the missing calculaNons in the financial statement above. Type your answers in the yellow cells.
2) Assuming that with the above budget, Mr. Reyes is offering per logo commission at Php3,000.00, wherein 30% is his variable
cost, how many paid commissions does he need to complete in 6 months? Show your calculaNons and answers below.

30 Total Fixed Expenses

X
20 % (sale price per unit-variable cost/rargiroper
unit)
Tor
106 , or
=
50 . 47
7000-gou
50 .

48
Break-even point
: 51 logo commissions in 6 months

if he wants to gain profit, he must complete 51 cors