MS GHAZALA ASHRAF HODA

Mobile: +91 8861714807 E-Mail: ghazala.ahoda@gmail.com

Result oriented, dedicated IT professional with over 6 years of experience across business intelligence,
software development, testing and 2 years of entrepreneurial experience. Well organised and self
motivated team player with excellent communication and team building skills.

PROFESSIONAL SYNOPSIS

 Currently associated with Oracle India Pvt. Ltd. as a BI Analyst

 Data Scientist Master course from Simplilearn in progress

 Experience in OBIEE 10g/11g – dashboards and ad hoc reporting
 Experience in Eloqua 10 insight reporting
 Knowledge of installing, upgrading and configuring business intelligence and OBIEE tools
 Comprehensive understanding of data warehouse technologies such as data quality, data mapping, ETL, BI, DBMS
 Decision making skills, ability to develop key skills to analyse and interpret data, prioritize multiple projects, to
work on my own initiative, solve problems, and to work independently and in collaboration with others

EMPLOYMENT DETAILS

Feb’16 – Present Oracle India Pvt. Ltd., Bangalore BI Consultant

Responsibilities:
 OBIEE
 Developed and designed dashboards, reports, ad hoc queries with different analytical views(drill-down,
pivot table, chart, column selector, view selector, tabular with global and local Filters)
 Configured and created iBots/agents to deliver pre-processed reports based on schedule using OBIEE
delivers.
 Performed unit, integration testing to validate reports and dashboards
 Interacted with users/stakeholder to determine report requirements, define marketing performance
metrics and KPIs
 Prepared weekly reports for the management to track program effectiveness, opportunity/ pipeline
generation, marketing impact to the overall business.
 Managed documentation and communication of process/production within the team and to
stakeholders
 Conducted knowledge sharing sessions with the team members
 Key Projects -
 Email performance dashboard
 Nurture email performance dashboard
 Lead and pipeline reports for different business Units/Regions
 Tracking URL
 Software download reports
 Eloqua
 Created metrics reports on marketing and sales activities to track effectiveness of campaigns and
business impact
 Interpreted and presented program performance analysis to key stakeholders to influence strategic
data-driven decisions
 Key Projects –
 Sales Data to track effectiveness of email templates
 Email performance reports
 Welcome page/ thank you page analysis report
 Form submission reports
 Asset URL tracking reports

April’14 – Feb’16 ZoAsh Co-founder

Responsibilities:
 Successfully led the store through an increase in revenue averaging 8% MoM
 Competently managed administrative, inventory management and accounting functions through a
comprehensive and well-built reporting system
 Tracked efficiency of marketing activities through lead and opportunity reporting
 Maintained a comprehensive database to enable easy data mining as per business needs

March’12 – March'14 Oracle India Pvt. Ltd., Bangalore BI Consultant

Responsibilities:
  Developed and designed dashboards, reports, ad hoc queries and analysis with different analytical
views (drill-down, pivot table, chart, view selector, column selector, tabular with global and local
Filters)
 Configured and created iBots/agents to deliver pre-processed reports based on schedule using OBIEE
delivers.
 Interact with users and administrators to determine report requirements.
 Prepared weekly reports for the management to track program effectiveness, opportunity/ pipeline
generation, marketing impact to the overall business.
 Performed unit, integration testing to validate reports and dashboards
 Managed documentation and communication of process/production within the team and to
stakeholders
 Conducted knowledge sharing sessions with the team members

Jan’08 – May’11 Zeus Systems Pvt. Ltd., Mumbai Technical Specialist

Responsibilities:
 Perform initial technical review.
 Designing and implementing the user interfaces (UI) for Microsoft PPT and word using HTML.
 Designing & implementing chart reports, subtotals, pivot table, pivot chart and summary report in
excel.
 Designing and creating forms, reports, crosstab query and macro in access.
 Testing reports and forms for functionality look & feel.
 Managing documentation.
 Conducting knowledge sharing sessions with the team members.

TRAINING & CERTIFICATION

In–house Technical Training, Oracle University, Bangalore

Technology
RDBMS : Oracle
Tools : OBIEE 11g

Key Learning’s
 Acquired in-depth knowledge - Oracle BI 11g R1: Create Analyses and Dashboards Ed 1:
 Working with analyses ,working with views and graphs in analyses(master-detail Linking, column
selector)
 Visualizing data - showing results as gauges, maps.
 Measuring results with key performance indicators.
 Creating and configuring Oracle Business Intelligence dashboards, dashboard prompts and variables.
 Using Oracle Business Intelligence delivers, working with briefing Books.

Certified in OBIEE from UReach Solutions, Bangalore

Technology
RDBMS : Oracle
Tools : OBIEE 10g

Key Learning’s
 Possess working knowledge of building the physical, business and presentation layers of repository creating
calculation measures.
 Good understanding of designing and developing various types of reports like title, table, chart, pivot table, filter,
static text in answers.
 Acquired sound knowledge of creating dashboards and prompts.

Certified in Data Warehousing from Karvin Learning Services, Bangalore

Technology
RDBMS : Oracle, SQL Server 2005
Tools : Cognos 8, Informatica 8

Key Learning’s
 Gained good knowledge of SQL, RDBMS and data warehousing concepts.
 Possess working knowledge of creating list reports, crosstab reports, drill through, master/detail reports, reports
with cascading prompts, filters and calculations using Cognos 8.
 Acquired in-depth knowledge of designing and developing various transformation logics by utilizing expression,
filter, joiner, lookup, router and rank in Informatica.
 Attained exposure on Informatica 8 designer tools – source analyser, target designer, mapping designer, mapplet
designer, transformation developer and workflow manager to create and monitor sessions and batches.

ACADEMIA
B.E. (Information Technology) from M. H. Saboo Siddik College of Engineering, Mumbai, Mumbai University with
65% in 2007.

XII from G. N. Khalsa College of Arts, Science and Commerce, Mumbai, Maharashtra State Board of Secondary and
Higher Secondary Education with 74% in 2003.

X from St. Sebastian High School, Mumbai, Maharashtra State Board of Secondary and Higher Secondary Education
with 77% in 2001.

IT FORTE

Operating System : Windows 98 / 2000 / XP

Packages : MS - Office
Languages : C, HTML, CSS, and JAVASCRIPT
Database : SQL, Oracle
Tools : Informatica 8, Cognos 8, OBIEE 10g/11g, Eloqua 10