IABM:

Tata motors:
Tata Motors, one of India's leading automotive manufacturers, has historically invested
significantly in advertising and marketing to promote its wide range of vehicles and
services. While I do not have real-time data for the specific year you mentioned (2022-
2023), I can discuss their general advertising strategies and the impact of such a
substantial investment.

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An approximate advertising spend of Rs. 6000 crores indicates the scale and
significance of Tata Motors' marketing efforts. Such a substantial investment
underscores the company's commitment to maintaining a strong brand presence, driving
sales, and sustaining long-term growth in the highly competitive automotive industry.

Overall, Tata Motors' advertising strategy aligns with its broader business objectives of
innovation, sustainability, and customer-centricity, reinforcing its position as a leading
automotive brand in India and beyond.

Availability in various social media:

Facebook: Tata Motors has an official Facebook page where it shares updates
about new vehicle launches, promotions, events, and corporate news. The page also
features engaging content such as videos, photos, and customer testimonials. Users
can interact with the brand by liking, commenting, and sharing posts.

Twitter: Tata Motors uses Twitter to provide real-time updates, respond to

customer queries, and participate in industry discussions. The official Twitter handle
of Tata Motors shares news, announcements, and promotional campaigns, engaging
with followers through tweets and retweets.

Instagram: Tata Motors leverages Instagram to showcase its vehicles' design,

features, and lifestyle aspects. The brand shares visually appealing photos and videos,
highlighting the aesthetic appeal and performance of its products. Instagram stories
and reels are also used to engage with followers in a more interactive manner.

LinkedIn: On LinkedIn, Tata Motors focuses on corporate communications,

industry insights, and career opportunities. The company shares updates about its
business initiatives, sustainability efforts, and collaborations, targeting a professional
audience including stakeholders, investors, and potential employees.

YouTube: Tata Motors maintains a YouTube channel where it uploads

promotional videos, commercials, product demonstrations, and corporate
documentaries. The channel serves as a platform to showcase the brand's innovation,
technology, and achievements, reaching a wide audience of viewers.

Cadbury:
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by
Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a
number of products. Every product in the Dairy Milk line is made with exclusively milk
chocolate. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany
the Dairy Milk chocolate bar, to advertise the bar's higher milk content.

The bar was developed by George Cadbury Jr, and by 1914, it had become the
company's best-selling product. A century on it has retained its position as a market
leader in the UK where it was ranked the best-selling chocolate bar 2014. It is
manufactured and distributed by the Hershey Company in the United States under
license from Cadbury, with a recipe that differs from the UK version. The chocolate is
now available in many countries, including China, India, Sri Lanka, Pakistan, the
Philippines, Indonesia, Kazakhstan and Bangladesh.

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Cadbury Dairy Milk, one of the most popular chocolate brands in India, has a
long-standing tradition of investing significantly in advertising to maintain its market
leadership, connect with consumers, and drive sales. An approximate advertising spend
of Rs. 15 crore underscores the brand's commitment to marketing and promotion.
By investing Rs. 15 crore in advertising, Cadbury Dairy Milk aims to reinforce
its position as a beloved brand, evoke positive emotions, and drive consumer
engagement and loyalty. The brand's consistent investment in marketing reflects its
confidence in the power of advertising to drive sales and maintain its leadership in the
competitive chocolate market.

Availability in various social media:

Facebook: Cadbury Dairy Milk has an official Facebook page with millions of
followers. The page features a mix of product promotions, engaging videos, interactive
posts, and user-generated content. Cadbury Dairy Milk uses Facebook to connect with
consumers, run contests, share recipes, and celebrate special occasions.

Instagram: On Instagram, Cadbury Dairy Milk shares visually appealing content

featuring its chocolate products, creative campaigns, and user-generated content tagged
with relevant hashtags such as #CadburyDairyMilk or #JoyOfLife. The brand leverages
Instagram Stories, Reels, and IGTV to engage with followers and showcase its products
in a visually captivating manner.

Twitter: Cadbury Dairy Milk maintains an active presence on Twitter, where it

shares updates, responds to consumer inquiries, and participates in trending
conversations. The brand's Twitter strategy includes sharing playful and relatable
content, engaging with followers through polls and quizzes, and celebrating everyday
moments of joy.

YouTube: Cadbury Dairy Milk's YouTube channel features a wide range of

video content, including TV commercials, behind-the-scenes footage, recipe tutorials,
and user-generated content. The channel serves as a hub for engaging video content that
showcases the brand's values, creativity, and connection with consumers.

TikTok: Cadbury Dairy Milk has a presence on TikTok, where it shares short-
form videos that resonate with the platform's audience. The brand collaborates with
influencers, creates hashtag challenges, and showcases user-generated content to drive
engagement and reach a younger demographic.

Pinterest: Cadbury Dairy Milk utilizes Pinterest to share recipe ideas, baking
inspiration, and creative ways to incorporate its chocolate products into everyday life.
The brand's Pinterest boards feature visually appealing images and curated content that
inspires consumers to indulge in the joy of chocolate.

LinkedIn: While primarily a platform for professional networking, Cadbury

Dairy Milk may maintain a presence on LinkedIn to share corporate updates, job
opportunities, and insights into its sustainability initiatives.

Parle:
Parle Products has been India's largest manufacturer of biscuits and
confectionery, for almost 90 years. Makers of the world's largest selling biscuit, Parle-
G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition
and great taste. With a reach spanning even the remotest villages of India , the company
has definitely come a very long way since its inception.
 Many of the Parle products - biscuits or confectioneries, are market leaders in
their category and have won acclaim at the Monde Selection, since 1971. With a 43%
share of the total biscuit market and a 15% share of the total confectionary market in
India, Parle has grown to become a multi-million dollar company. While to consumers
it's a beacon of faith and trust, competitors look upon Parle as an example of marketing
brilliance.

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Parle Products Pvt. Ltd., one of India's leading FMCG (Fast-Moving Consumer Goods)
companies, is known for its extensive range of biscuits and confectionery products.
Spending approximately 25 crore rupees on advertising underscores the company's
commitment to brand promotion, market expansion, and driving sales.
Overall, Parle's advertising spend of 25 crore rupees reflects its strategic approach to
brand building, market expansion, and consumer engagement. By investing in a mix of
traditional and digital advertising channels, Parle aims to maintain its position as a
trusted household brand and drive continued growth in the competitive FMCG market.
Availability in various social media:
Facebook: Parle has an official Facebook page where it shares updates about its
products, promotional campaigns, and events. The page also features engaging content
such as recipe ideas, contests, and user-generated content. Parle uses Facebook to
connect with consumers, respond to queries, and foster a sense of community among its
followers.

Twitter: Parle maintains a presence on Twitter, where it shares news, announcements,

and promotional offers. The brand engages with followers by responding to tweets,
participating in trending conversations, and running Twitter polls or quizzes. Twitter
serves as a platform for Parle to showcase its products and connect with consumers in
real-time.

Instagram: Parle utilizes Instagram to showcase its products in visually appealing ways
and engage with a younger audience demographic. The brand shares high-quality
images and videos of its biscuits and snacks, along with creative content such as recipes,
DIY ideas, and user-generated content. Instagram Stories and Reels are also used to
drive engagement and interact with followers.

YouTube: Parle maintains a YouTube channel where it uploads video content such as
TV commercials, product tutorials, recipe videos, and behind-the-scenes footage. The
channel serves as a hub for engaging video content that showcases Parle's product range
and brand values. YouTube also provides opportunities for consumer engagement and
interaction through comments and likes.

LinkedIn: While primarily a platform for professional networking, Parle may maintain
a presence on LinkedIn to share corporate updates, job openings, and industry insights.
LinkedIn allows Parle to connect with stakeholders, potential employees, and business
partners in a professional setting.
Apple:
Apple Inc. is a multinational technology company headquartered in Cupertino,
California. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple
is known for its innovation in consumer electronics, software, and online services. It's
famous for products like the iPhone, iPad, Mac computers, and Apple Watch, as well
as services like iCloud, the App Store, and Apple Music. Apple's design philosophy,
user experience, and ecosystem integration are key factors driving its success in the
technology industry.

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While I cannot provide real-time data, if Apple were to spend $7.5 billion on
advertising, it would represent a significant investment in promoting its products and
services.
A $7.5 billion advertising budget would enable Apple to execute multi-channel
marketing campaigns on a global scale, reinforcing its brand positioning, driving sales,
and maintaining its status as a leader in the technology industry.
Availability in various social media:
Facebook: Apple has an official Facebook page where it shares news, product
announcements, and promotional content. The page also features customer testimonials,
behind-the-scenes glimpses, and tips for using Apple products effectively. Users can
interact with Apple through likes, comments, and shares.

Twitter: Apple uses Twitter to share real-time updates, product launches, and
announcements. The official Apple Twitter account often features visually appealing
content, such as photos and videos, highlighting the features and benefits of Apple
products. Users can engage with Apple through replies, retweets, and likes.

Instagram: Apple maintains a vibrant presence on Instagram, showcasing stunning

visuals and creative content related to its products and services. The official Apple
Instagram account features product photos, user-generated content, and stories that
capture the essence of the Apple brand. Users can engage with Apple through likes,
comments, and direct messages.

YouTube: Apple has an official YouTube channel where it uploads videos showcasing
its latest products, commercials, tutorials, and customer stories. The channel serves as
a hub for engaging video content that highlights the innovation and craftsmanship
behind Apple products. Users can subscribe to the channel and interact with Apple
through comments and likes.

LinkedIn: While primarily a platform for professional networking, Apple maintains a

presence on LinkedIn to share updates about its corporate initiatives, job opportunities,
and industry insights. The official Apple LinkedIn page provides a platform for
engaging with professionals, potential employees, and industry leaders.

Coca cola:
Coca-Cola Company, one of the world's largest beverage companies, is renowned for
its iconic soft drink brand, Coca-Cola, as well as a diverse portfolio of other beverages.
Founded in 1886, Coca-Cola has grown into a global powerhouse, operating in over
200 countries and territories. The company's success is built on a combination of strong
brand recognition, extensive distribution networks, and innovative marketing strategies.
In addition to its flagship product, Coca-Cola offers a wide range of beverages,
including Diet Coke, Fanta, Sprite, and Minute Maid, catering to diverse consumer
preferences. Coca-Cola is committed to sustainability and community engagement,
with initiatives focused on environmental stewardship, water conservation, and social
responsibility. With a legacy spanning over a century, Coca-Cola continues to be a
leader in the beverage industry, bringing joy and refreshment to millions of consumers
worldwide.

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Coca-Cola were to spend 1122 crore rupees on advertising, it would represent a
significant investment in promoting its brand and products across various channels.
a 1122 crore rupees advertising budget would enable Coca-Cola to execute multi-
channel marketing campaigns on a large scale, reinforcing its brand positioning, driving
sales, and maintaining its status as a leader in the beverage industry.

Availability in various:
Facebook: Coca-Cola has an official Facebook page with millions of followers. The
page features updates about new products, promotional campaigns, events, and
corporate initiatives. Coca-Cola also shares engaging content such as videos, photos,
and user-generated content. Users can interact with the brand by liking, commenting,
and sharing posts.
Twitter: Coca-Cola uses Twitter to share real-time updates, engage with followers, and
participate in trending conversations. The official Coca-Cola Twitter account tweets
about product launches, sponsorships, and community initiatives. Coca-Cola also runs
Twitter campaigns and polls to interact with its audience and gather feedback.

Instagram: On Instagram, Coca-Cola shares visually appealing content featuring its

products and brand experiences. The official Coca-Cola Instagram account features
photos and videos of Coca-Cola bottles, cans, and merchandise in creative settings.
Coca-Cola also collaborates with influencers and partners to create engaging content.

YouTube: Coca-Cola maintains a YouTube channel where it uploads videos featuring

commercials, behind-the-scenes footage, and user-generated content. The channel
serves as a hub for Coca-Cola's video content, showcasing its advertising campaigns
and brand stories. Users can subscribe to the channel and engage with Coca-Cola
through comments and likes.

LinkedIn: Coca-Cola has a presence on LinkedIn to share updates about its corporate
initiatives, sustainability efforts, and job opportunities. The official Coca-Cola LinkedIn
page provides insights into the company's culture, values, and business strategies. Coca-
Cola also engages with professionals and industry leaders through thought leadership
articles and posts.

TikTok: Coca-Cola utilizes TikTok to connect with a younger audience demographic

through short-form video content. The brand creates TikTok challenges, trends, and
collaborations to engage with users and drive brand awareness. Coca-Cola's TikTok
content often features creative and entertaining videos that resonate with its target
audience.

Maggi:
Maggi, owned by Nestlé, is a well-known brand specializing in instant noodles, soups,
sauces, and other convenience foods Maggi is a widely recognized brand known for its
convenient and flavorful food products, with a global presence spanning several
decades. Despite facing challenges, the brand remains a popular choice for consumers
seeking quick and easy meal solutions.
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Maggi were to spend Rs. 150 crore on advertising, it would signify a significant
investment in promoting its brand and products across various channels.
a Rs. 150 crore advertising budget would enable Maggi to execute multi-channel
marketing campaigns that reinforce its brand positioning, drive sales, and maintain its
status as a leader in the convenience food category.

Availability in various social media:

Facebook: Nestlé has an official Facebook page with millions of followers. The page
features updates about Nestlé's brands, product launches, promotional campaigns, and
corporate initiatives. Nestlé also shares engaging content such as recipes, cooking tips,
and user-generated content. Users can interact with Nestlé by liking, commenting, and
sharing posts.

Twitter: Nestlé uses Twitter to share real-time updates, engage with followers, and
participate in trending conversations. The official Nestlé Twitter account tweets about
product news, sustainability efforts, and community initiatives. Nestlé also responds to
customer inquiries and feedback on Twitter.

Instagram: On Instagram, Nestlé showcases visually appealing content featuring its

products, recipes, and brand experiences. The official Nestlé Instagram account features
photos and videos of Nestlé products in creative settings, along with user-generated
content and influencer collaborations. Users can engage with Nestlé through likes,
comments, and direct messages.

YouTube: Nestlé maintains a YouTube channel where it uploads videos featuring

recipes, cooking tutorials, brand stories, and corporate initiatives. The channel serves
as a hub for engaging video content that highlights Nestlé's products and values. Users
can subscribe to the channel and interact with Nestlé through comments and likes.

LinkedIn: Nestlé has a presence on LinkedIn to share updates about its corporate
initiatives, sustainability efforts, and job opportunities. The official Nestlé LinkedIn
page provides insights into the company's culture, values, and business strategies.
Nestlé also engages with professionals and industry leaders through thought leadership
articles and posts.