ANSWER 2

Prior to 2020, the majority of US promoters and businesses did not pay much attention to TikTok. By
the time the app reached 1 billion downloads in February 2019, most of these land users were
outside the US.

With the COVID-19 epidemic of 2020, however, more and more users in the United States have
begun to sign up for TikTok accounts to keep themselves happy. In July 2020, TikTok launched the
creators' fund — which gave promoters and brands the opportunity to create deals and monetize
their content.

Fast forward to today, and TikTok is now the first social media platform in the app store. With such a
meteoric rise, it would be an opportunity for businesses to abandon TikTok without their marketing
strategy. Finding the hang of this novel app is not always easy for beginners, however. Take a look at
the fact that viruses on TikTok may seem random, and you are left with a few questions for your
marketing team.

Below are some potential ways to improve TikTok's marketing strategy.

Use Hashtags:
Hashtags provide the most relevant content to your TikTok page (FYP). Trending hashtags will also
be grouped together and displayed on the acquisition page, so it is important to pay attention to
these keywords when using TikTok in a marketing campaign.

While many users tend to throw any trending hashtag into their TikTok video captions, this is not the
best way to get views or product awareness — especially for marketing purposes. Instead, you will
want to choose which hashtags you choose to include. The best way to do this is to read other
videos under the same hashtag, identify trends, and try to recreate them in a way that reflects your
unique style.

Know Your Audience:

TikTok audience is much smaller than most other social media platforms. For 60% users between the
ages of 16-24, it is important to understand the unique marketing challenges in gen Z.2

It is also important to note that by 2022, 74 million people in the United States will become
members of gen Z, making it the largest generation in history. So, how do we prepare for our digital
marketing efforts in this age group?
a) .Keep it as usual - Gen Z'ers grew up in a world where everything was in their hands. This means
that it can be difficult to market young people for certain topics, especially if they are able to do
their own research. In order to appeal to this age group, you will want to keep things simple. Do not
try too hard to sell your product. Instead, make it appear that your style is already fashionable. Keep
your marketing strategies working, cool, and realistic. This will help you to create ethos that is
relevant to the new generation.

b) .Last fast - The whole point of TikTok is that it is fast and reaches the point. Do not use the TikTok
app to try to create a longer, deeper ad. Keep it simple, keep it short, and prevent your viewers from
scrolling through the next video.

c. It is important to have a team member who can devote his or her time to staying focused when it
comes to trends.

d) .Last stabilized - Many members of gen Z are more environmentally friendly than their older
counterparts. If you are looking for a small audience, it is not harmful to focus on stability and
products with a low carbon footprint.

Contact the Facilitators:

Not surprisingly, promoters are everything when it comes to social media, especially TikTok. Famous
creators like Charli D'Amelio, Addison Rae, and Khabane Lame are just a few words that come to
mind, and these promoters have over 100 million followers. So, if you really are looking to increase
your visibility, you will want to reach out to a content creator who has already built a huge following.

Reaching a small audience on TikTok can be tricky, especially since most of these users are
accustomed to scrolling through ads on a daily basis. Instead of embarking on a marketing campaign,
it is recommended that brands build deeper relationships with larger content creators. One of the
best ways to do this is to send PR packages.

PR Packages are an easy way for promoters to try out new products and promote them to their
viewers. Many content creators will negotiate with brands to get these packages. In retrospect, the
creators will create unboxing ads and videos to showcase the products.
Choose the Right Facilitator :

It is also important for brands to take the time to research the influencers before deciding on a
spokesperson for their company. You will want to make sure that the audience you reach through
the promoter is right for your product. For example:

Beauty Products - Beauty products will often reach out to makeup gurus or young women
promoters. PR packages may contain makeup, skincare products, or hair extensions that can be
included in instructional videos.

Food Kits - Food kit products, such as Freshly or Daily Harvest, often reach thousands of influential
people and family channels to reach a younger audience of people living alone.

Fitness Products - Fitness products, such as Gymshark, often reach out to athletes wearing costumes
of sponsored videos. An easy way to showcase these products is by using a treadmill on the strength
side of TikTok (sometimes called GymTok).

Amazon - Looking to reach a wider audience, Amazon has opted to work with members of David
Dobrik's vlog team. Most notably, they sponsored skits created by promoter Jason Nash with fans of
all genders in gen Z and millennial figures.

While the opportunities do not stop here, here are a few examples of how powerful advertising can
be used to achieve sp.
ANSWER 3

Britannia Marie Gold is a popular and popular brand representing Tea Time Vitality. To improve
sales, a product management team can find a solution next.

1) Line Extension

• Line extensions are when a parent brand is used to brand a new product that has targeted a new
market segment within the product category currently offered by the parent company. The line
extension usually includes a different taste or a different ingredient, a different form or size, or a
different product application. As firms advertise one or more new products in the established
market with a brand name known as a multi-product strategy. The goal is to use an accepted and
recognized brand name for the original product and to satisfy the needs of different customers and
market segments. Britannia Marie gold can use its product by creating the following line extensions:

a) Flavors:
Britannia Marie is a well-known old brand. Most consumers say that 9 out of 10 people have ever
tasted it once. The strategy should be to make money by remembering the product and introducing
new flavors like Orange Vanilla or Chocolate. It is easy to get buyers to try these new varieties as the
Britannia Marie Gold brand is firmly recognized.

b) Special Ingredient:
Britannia Marie Gold represents the Tea Time Biscuit and is considered a low-calorie biscuit. Non-
sugar varieties can be introduced in the consumer niche segment.

c) Packing:
Small packages costing Rs 3 / - can be delivered as most consumers have 3 to 4 biscuits in Britannia
Marie as a Tea Time meal. Nutritionists often recommend 3 to 4 Britannia Marie Biscuits as dinner.
This small package will be useful for traveling buyers.

Suggest a proper promotion of the Britannia Marie Gold promotion

Its portfolio of products includes Tiger, Good Day, Marie Gold, and 50:50. It became the first
company in the East to use foreign gas furnaces, and as a business, it prospered and began to gain its
reputation for quality and value. Their main products include bread, biscuits, cakes, rusk, and dairy
products. They have continued to release the continuous flow of products over the years, for
example, fruit bread, or dairy product Half / Half. 90% of their income, however, comes from the
production of biscuits.