Section V: Proposed Strategic Plan

Creating a market plan

Owen, Grant, Paige

Marketing Idea #1

Dutch Bros has a following of younger people and that is who they should market their product
to. Instead of making a commercial or a newspaper ad dutch bros should lean toward making
advertisements on social media like Instagram. Social media ads are the way of the future.A
good Idea for an Instagram post to advertise Dutch bros would be to make a post of a new drink
and then have an influencer repost it.

Marketing Idea #2

Dutch Bros has a lot of influence on their customers through social media. Big companies like to
partner with Snapchat to market their products. Snapchat makes filters for people to use. These
filters often contain advertisements for certain products and companies. There are still 319
million users active on Snapchat each day. That’s millions of Snaps created, sent, and seen every
day. Because so many people have and use Snapchat, this is a great marketing idea. If Ducth
Bros pairs with Snapchat to create a cool filter, people might be interested and check the
company out for themselves.

Marketing idea #3:

Dutch Bros can improve their business and generate more income by hiring
influencers/celebrities to represent Ducth Bros. They could use influencers/celebrities on tik tok
by making ads. The use of influencers/celebrities on tiktok would gain them more publicity
because there are more than a billion users on tiktok. Putting ads on tiktok would grab a lot of
people's attention, plus having influencers/celebrities on the ad would gain Dutch Bros a lot of
new customers which will generate more income.
Section V: Proposed Strategic Plan

To create a partnership with Snapchat and create a filter to promote your brand, it costs about
$15-$20 a day. That would come out to be $450-$600 a month and $5,400-7,2000 a year.

Budget Spending Saving

$15,000 $13,000 $2,000

$5,800 paid up front for marketing team

$600 paid monthly for snap chat filters.