Good evening, guys, the topic we will present today will be Digital Marketing Project

Management. Our group is composed of: Andressa, Francisca and Isabele.

Let's give a brief introduction about the subject.
INTRODUCTION

Marketing is vital for an organization's success, and effective project management ensures
efficient execution with positive outcomes. Clear, defined objectives guide campaign
planning and evaluation, be it increasing sales, enhancing brand recognition, attracting new
customers, or launching innovative products.

Digital marketing project management plays a crucial role in today's business landscape, as
an online presence has become essential for business success. In this context, effective digital
marketing project management has become a critical competency to achieve goals, acquire
customers, and stand out in a highly competitive environment.

PROJECT MANAGEMENT

We can start talking about Project Management. After all, what is Project Management?

According to PMBOK (2017): Project Management is an organized and systematic approach

to plan, execute, and control activities with the goal of achieving specific objectives within a
defined timeframe while making efficient use of resources, such as people, budget, and
materials. It involves clear objective definition, the creation of a structured plan, resource
allocation, progress monitoring, and adjustments as necessary to ensure project success.
Project management is widely applied across various sectors to ensure the successful delivery
of specific outcomes.

Using project management processes, tools, and techniques puts in place a sound foundation
for organizations to achieve their goals and objectives.

References: PMBOK – 6th Edition, 2017