KITEX Kereskedelmi Szaknyelvi Vizsga

TASK SHEET

LISTENING

Welcome to the Listening Test of the KITEX Language Examination.

• The test consists of three tasks.

• Each task will begin with the instructions. You can hear the instructions on the tape
and also read them on your Task Sheet.
• During the test you can take notes on the Task Sheet.
• Write your final answers on the Answer Sheet in blue ink.
• Only answers on the Answer Sheet will be accepted.
• Corrected answers will not be accepted.
• You must not use a dictionary.

Good luck!

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 1/12
Task 1
• In this task you will have to decide if the statements are TRUE or FALSE.
• After the instructions you will have one minute to read the statements.
• Then you will hear the text twice. Between the two listenings there will be a one
minute long silent period.
• After the second listening you will have two minutes to finalise and mark your
answers with an X in the answer box on the separate Answer Sheet.
• There is one example (0) at the beginning.

STARBUCKS IN CHINA

You are going to listen to a news item about a legal battle between Starbucks, a global
coffee company and Xingbaku, a Chinese coffee company.

0 Starbucks has won a legal case against Xingbaku.

1 “Baku” in Chinese means “bucks” in English.

2 Xingbaku had to pay compensation to Starbucks.

3 Xingbaku has 300 outlets in China.

4 The Chinese company registered its name before Starbucks.

5 The two companies have been in a legal battle since 2003.

6 Chinese lawyers are happy with the court’s decision.

Use the separate Answer Sheet! Score: 6 points

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 2/12
Task 2
• In this task you will have to choose the correct answer (A, B, or C).
• After the instructions you will have one minute to read the questions.
• Then you will hear the text twice. Between the two listenings there will be a one
minute long silent period.
• After the second listening you will have two minutes to finalise and mark your
answers with an X in the answer box on the separate Answer Sheet.
• There is one example (0) at the beginning.

A SUCCESSFUL “AMATEUR”

You’re going to listen to an interview with an Internet entrepreneur, Theo Barker.

0 Theo ___
A has been employed by a number of companies.
B was first employed by his university.
C has started a few e-businesses.

1 Theo thinks of himself as an “amateur” because he ___

A doesn’t do his job professionally.
B doesn’t make much money.
C enjoys his work.

2 Theo says ___

A the Internet has made all the successful “amateurs”.
B Michael Eavis isn’t an “amateur”.
C Michael Eavis’s success wasn’t created by the Internet.

3 Theo says he ___

A likes Michael Eavis’s attitude to life.
B often goes to the Glastonbury festival.
C thinks Michael Eavis makes a lot of money.

4 Theo thinks the most important thing is to have a good ___

A marketing strategy.
B product.
C Internet site.

5 Theo thinks good marketing ___

A can help sell a poor product.
B is essential for success.
C can’t make a poor product successful.

6 Theo thinks that the key to success is having ___

A a good education.
B opportunity to try out new ideas.
C a wealthy family.

Use the separate Answer Sheet! Score: 6 points

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 3/12
Task 3
• In this task you will have to answer the questions in English in a maximum of FOUR
words.
• After the instructions you will have one minute to read the questions.
• Then you will hear the text twice. Between the two listenings there will be a one
minute long silent period.
• After the second listening you will have two minutes to finalise and write your
answers in the answer box on the separate Answer Sheet.
• There is one example (0) at the beginning.

SYLVAN GOLDMAN PRESENTS: THE SHOPPING CART

You are going to listen to a podcast about a well-known invention.

0 What was Sylvan Goldman’s job?

1 What did his customers use to carry groceries before he invented the shopping cart?

2 What inspired Mr Goldman to invent the shopping cart?

3 What did it have at the top of a wheeled structure?

4 Who did he employ to make his invention popular?

5 When did his invention become popular?

6 What score does he get for the usefulness of his invention to humanity?

Use the separate Answer Sheet! Score: 6 points

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 4/12
Vizsgázó neve: __________________________________
Édesanyja leánykori neve: ________________________

KITEX Kereskedelmi Szaknyelvi Vizsga

ANSWER SHEET
LISTENING

Answer box 1: Starbucks in China

0 1 2 3 4 5 6
TRUE X
FALSE
Score:
6
Answer box 2: A successful “amateur”

0 1 2 3 4 5 6
A
B
C X
Score:
6
Answer box 3: Sylvan Goldman presents: The shopping cart

0 a grocer

1 …………………………………………………………………………………

2 …………………………………………………………………………………

3 …………………………………………………………………………………

4 …………………………………………………………………………………

5 …………………………………………………………………………………

6 …………………………………………………………………………………

Score:
6

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 5/12
 KITEX Kereskedelmi Szaknyelvi Vizsga

KEY
LISTENING

TAPESCRIPTS
Task 1

STARBUCKS IN CHINA

You are going to listen to a news item about a legal battle between Starbucks, a global
coffee company and Xingbaku, a Chinese coffee company.

The global coffee shop chain Starbucks has won its legal battle in China to stop a local
chain from violating its copyright. A Shanghai court ordered the Xingbaku Coffee Co. Ltd.
to stop engaging in “illegitimate competition”. The name "Xingbaku" roughly translates
into “Starbucks” in English – “xing” means star and “baku” sounds like “bucks”. Presiding
judge Lu Guogiang ruled that the name “Starbucks” and its logo were unique trademarks
and were entitled to special protection under Chinese law. He ordered Xingbaku to
change its name and to pay compensation of US$62,500 to the US company.
Starbucks is the world’s largest coffee retailer. It entered the Chinese market in 1999 and
now has over 300 outlets on the Chinese mainland. Xingbaku registered its company name
in China in November 1999 - after Starbucks had registered its trademark. Xingbaku began
setting up its own coffee shops in 2003, stealing the Starbucks name, logo and image.
Starbucks first sued the Chinese company in December 2003 for violating its intellectual
property rights. China had introduced copyright laws in 2001 to protect international
companies and their trademarks. Starbucks is the first international company to test China’s
trademark laws. Chinese lawyers see the court’s decision in Starbucks’ favor as an
important one. It may start a clean-up of the widespread stealing of foreign brands in China.

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 6/12
Task 2

A SUCCESSFUL “AMATEUR”

You’re going to listen to an interview with an Internet entrepreneur, Theo Barker.

Interviewer: Theo, you have set up a number of successful Internet-based businesses over
the last five years. You began working from your university dorm?
Theo: Yeah...I was just messing about really, at first.
Interviewer: It was for fun?
Theo: Sure, yeah, exactly. I didn’t know five years ago that I’d be here today. The thought
never crossed my mind.
Interviewer: Would you still describe yourself as an amateur?
Theo: Not in the negative sense, obviously, but in the sense that I love what I do, then, yeah.
Interviewer: But you do make money?
Theo: I can’t complain!
Interviewer: Why do you think it’s the Internet that has created so many successful
amateurs?
Theo: Well, first of all, I’m not sure I agree with you that it has created all the successful
amateurs...I mean, there are lots of other examples of people who love what they do and
make money out of it. I’m thinking of someone like Michael Eavis, for example – the guy
who runs the Glastonbury festival. I don’t know how much money he makes from what he
does, but that’s not the important thing - most of the year he’s a farmer, but each year he
runs this enormous music festival on the site of his farm. Actually, he doesn’t even do it
every year, sometimes he just thinks “No, can’t be bothered this year.” (Laughs) You know, I
think that’s genius. Love that attitude. He’s only one example, but there are lots of others –
people who run record labels, or have restaurants, or make cheese! (laughs).
Interviewer: Do you think it’s important to love what you do?
Theo: Yeah, absolutely. There has to be passion for the product.
Interviewer: So it’s the product that’s important?
Theo: Again yeah – get the product right and everything else is simple. The marketing will
look after itself. This is why the net has produced so many successful amateurs – the
marketing is done by “word of mouth” so to speak, people just tell each other about a site
that’s cool, especially through networking sites like MySpace and Facebook.
Interviewer: Marketing isn’t important?
Theo: Well, of course it is, I’m sure there are marketing amateurs out there too – people who
love what they do!
But I firmly believe that you can’t market a poor product. That’s essential.
Interviewer: Your father was a successful businessman too, and you studied at Cambridge.
Does having such a background help?
Theo: I’m from a wealthy family, yeah, I’ve never denied it. That helps, obviously. It’s given
me time, time above all is the most important thing, time to experiment and make mistakes
and not have to worry too much.
Interviewer: Thanks.

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 7/12
Task 3

SYLVAN GOLDMAN PRESENTS: THE SHOPPING CART

You are going to listen to a podcast about a well-known invention.

Behold, the shopping cart. But where did it come from? Meet Sylvan Goldman, born in 1898.
As a grocer in Oklahoma, Sylvan Goldman had a hunch that he was losing business, but
how? Turns out the customers bought only as much as they could carry. Once the wire
frame basket used to haul groceries was full, most customers just called it a day. Goldman
knew that if his customers could carry more, they’d also buy more. Inspired by a folding
chair, Goldman invented the world’s first shopping cart in 1937. He called this contraption a
folding basket carrier because it held two baskets on a wheeled assembly, and folded up for
storage.

However, the public didn’t readily take to this invention, so Goldman, in a move that may
have been even more ingenious than the invention itself, hired fake shoppers to walk
around using the carts. The publicity paid off, and by 1940, Goldman’s patented basket
carrier was a popular item in grocery stores from coast to coast.

So, how ingenious is this inventor? On the American Dream scale, he gets a five. Goldman
took a relatively simple idea and used it to make millions. On the benefit to humanity scale,
he gets a three. People are able to buy more things, and they’re also likely to buy more than
they need. On the ripple effect scale, he gets a two. Shopping carts haven’t really inspired
any other fabulous inventions.

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 8/12
 KITEX Kereskedelmi Szaknyelvi Vizsga

KEY
LISTENING
Answer box 1: Starbucks in China

0 1 2 3 4 5 6
TRUE X X X X
FALSE X X X
Score: 6 points

Answer box 2: A successful “amateur”

0 1 2 3 4 5 6
A X
B X X
C X X X X
Score: 6 points

Answer box 3: Sylvan Goldman presents: The shopping cart

Jó a válasz, ha tartalmilag helyes (a vizsgázó megértette a szöveg vonatkozó részét),

és a
kérdésre válaszol.
Nyelvtani és helyesírási hibákért nem vonunk le pontot, ha a válasz érthető és
egyértelmű.

0 a grocer

1 (wire frame) basket(s)

2 (a) folding chair

3 (two) baskets

4 fake shoppers

5 (by) 1940

6 (a) three

Rossz a válasz, ha tartalmilag részben vagy teljesen helytelen és/vagy hiányos és/vagy
nem a kérdésre válaszol, vagy a helyes válasz mellett irreleváns dolgot is tartalmaz.
Részben jó válasz esetén NEM adható fél pont.

Score: 6 points

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 9/12
 Beszédkészség

Bevezető beszélgetés (nem értékelt rész)

Good morning/afternoon. Please take a seat. My name’s…. My colleague is just going to

listen. What’s your name?
Can I see your proof of identification?
Thank you. Could you sign this next to your name, please?
Thank you. Could you please read this to see if everything’s correct? If not, please correct
it and then sign it on the line in the middle of the page.
Good, thank you.
Did you have to wait long?
And how are you?

(A vizsgát innentől kezdve értékeljük!)

1. Irányított párbeszéd (4-5 perc)

Well, let’s start the exam now. First, I’m going to ask you a few questions. If you can’t
understand me, I can repeat the question once.

(A vizsgázó a vizsgáztató kérdéseire válaszol, gondolkodási idő nélkül. A kérdések száma

függ a válaszok hosszúságától, de legalább 4 kérdés hangzik el, legalább 3 témakört
érintve.)

What are some of the things that your family usually do together?
How do you and your family share housework?
I see. Let’s talk about something else.

Would you like to be self-employed or an employee? Why?

I see. Let’s move on to another topic.

What do you like most about learning languages?

OK. Thank you.

Let’s move on to the second task.

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 10/12
 2. Szituációs párbeszéd (kb. 6-7 perc)

You will have to act out a situation with me. Could you draw two cards, please?
Look at the titles and choose the situation you would like to act out.
What number is it?
OK. Here’s your situation. You have a minute to read it and think about what you want to
say.

Is it clear what you have to do?

Are you ready to start?
OK. We have about 6 minutes for this task. Try to cover all the points but don’t worry if I
stop you. Let’s start then.

1 PLACING AN ORDER FOR SHOES

Candidate’s card

You are a shoe retailer.

The examiner is the sales manager of a shoe manufacturing company.

You saw the latest line of a shoe manufacturer at a trade fair. You are visiting the
manufacturer and planning to place an order for shoes.

• Introduce yourself and your business.

• Explain why you would like to sell these products.
• Say what you would like to order.
• Negotiate as much discount as possible.
• Discuss payment terms.

The examiner will start the conversation.

TRADE B2

Now, let’s move on to the third task.

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 11/12
 3. Leíró szövegalkotás (kb. 5-6 perc)

Now you will get two sheets with pictures and you can choose one of them. You will have
to say what you can see and what your thoughts are in connection with it. Please
remember that you will have to speak on your own and from a professional point of view.
Could you draw two sheets, please?
Look at the pictures and choose the sheet you would like to talk about.
What number is it?
Right, now you have half a minute to think about what you want to say.

OK, let’s start.

(A vizsgázó önállóan beszél a képről, a vizsgáztató figyel és nem szól közbe.)

K/36
SELLING BAKERY PRODUCTS

 Where can such products be bought?

 What regulations have to be observed when selling such products?

 What influences customers when buying such products?

 How are products displayed in this shop?

 How can this shop assistant motivate and help customers?

That’s enough, thank you. And that’s the end of the test for you. Thank you very much.

KITEX/KER/AN/KÖZÉP/MODELL2/SZÓBELI 12/12