TRƯỜNG ĐẠI HỌC NGÂN HÀNG TP.

HCM ĐỀ THI KẾT THÚC HỌC PHẦN

KHOA NGOẠI NGỮ MÔN: TIẾNG ANH CHUYÊN NGÀNH 1
(số câu trong đề thi: 8)
Thời gian làm bài: 60 phút

Họ và tên : …………………………………….. MSSV: …………………………..

NỘI DUNG ĐỀ THI

PART 1: LANGUAGE KNOWLEDGE

Câu 1: Match the words/ phrases with their correct definitions. Write the answers on the Answer
sheet.

A. Referral B. potential C. Lead

D. Corporate lawyer E. Prospect
1. This person is a possible future customer. The chances of this are low, but the company still contacts
them
2. A specialist in company law
3. This person goes into a store and buys something. They are the end user
4. This person buys something at any point in the chain. They may be a manufacturer buying from a supplier,
a distributor buying from a manufacturer or the end user buying from a store
5. This person becomes a new customer because an existing customer recommends them

Câu 2: Fill in each of the numbered gaps with the words in the box. There are some extra words.
Write the answers on the Answer sheet.

making by more with

did to find doing into
as done unproductive for

MAKING THE MOST OF BUSINESS

NETWORKING EVENTS
In these days of social media, you might think that (1)_______ personal contact is much less important than
it used to be. Here, then, are the rules of the game ...
Rule number one: Start with small talk. In some cultures, business people think small talk is not (2)_______
important as a real business conversation. The secret is to avoid boring small talk - the venue, the weather -
and try (3)_______ something personal and positive to say to the people you meet. It could just be to
compliment them on an item of clothing. But, if you've (4)_______ your homework, you might be able to
say something (5)_______ personal or business-related. Either way, you've started a conversation and are
ready to talk.
Rule number two: Have strategies for ending (6)_______ conversations. From time to time, we all get stuck
in conversations that are going nowhere. It's rude to suddenly stop, but don't fall (7)_______ the politeness
trap and miss the opportunity to talk to others. Prepare a couple of good excuses for why you have to move
on. If you're attending the event (8)_______ a colleague, agree a way to signal to each other when you need
'rescuing'.

PART 2: LANGUAGE USE

Câu 3: Read the passage and answer the questions. Write the answers on the Answer sheet.
(PARA 1) Procter & Gamble’s Head & Shoulders shampoo is the biggest selling anti-dandruff shampoo in
the world. When sales began to drop, Head & Shoulders had been on the market for more than 25 years in
some countries. Procter & Gamble therefore considered the possibility that changes in consumer needs and

1
wants may have occurred and could explain the declining sales. Market research identified that consumers
were not comfortable with the brand’s core promise that it would get rid of dandruff. Therefore, the decision
was made by Procter & Gamble to alter Head & Shoulders’ promise to one that gives people beautiful hair
and keeps hair clean. The brand turned away from presenting dandruff as a disease that needs to be treated
and set out with the intention of making consumers comfortable with purchasing and being associated with
Head & Shoulders.
(PARA 2) As part of the launch for Head & Shoulders in Australia, a “celebrity ball” was held at Sydney’s
Star City Casino in September 1999, in order to link Head & Shoulders with glamour and to steer away from
the discomforting image of an anti-dandruff shampoo. The launch also featured an advertisement with
Courtney Cox.
(PARA 3) Within three months of Head & Shoulder being launched in Australia, it had established itself as
the number four shampoo in the Australian market. Consumers were obviously more inclined to purchase a
product whose main feature was glamour, rather than battling dandruff.

Questions 1-3: Choose the best answer

1. Where do you think the passage above is probably from?
a. a newspaper
b. a brochure of recruiting
c. a school brochure
2. What is the passage about?
a. The history of Procter & Gamble
b. A kind of product from Procter & Gamble
c. Consumer file of Procter & Gamble
3. Which of the following statement is FALSE?
a. Procter & Gamble launched Head & Shoulders 25 years ago
b. Market research guides Procter & Gamble in making dandruff shampoo
c. A celebrity ball took place when Procter & Gamble launched Head & Shoulders in London
Questions 4-5: What does each of the following underlined words/phrases refer to?
4. “The brand turned away ……” (PARA 1)
5. “…… a product whose main feature …..” (PARA 3)

Translate the following sentences into Vietnamese. Write the answers on the Answer sheet.
Câu 4
Salespeople, who probably spend a lot of time out of the office meeting customers, may see marketers as
slightly detached from reality.
Câu 5
Multicultural teams need to be patient and live with uncertainty. Successful interns adjust their
communication to the local style.

Complete the sentences between 8 and 15 words. You have to use your own words. Write the
answers on the Answer sheet.
Câu 6
Training employees to develop their ability ………..
Câu 7
The Internet has brought ………...
Câu 8
At the beginning of your career, the most important thing ………...

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