SPEAKING 3– CODE S3.

PART 1
In this part of the test, you are asked to talk about a good communicator you know and
explain why he/she is good at communicating.

PART 2
In this part of the test, you are asked to give a short talk on a business topic. You have to
choose one of the topics from the two below and then talk for about one minute. You have
one minute to prepare your ideas.

A:  Analysis of the most important factors for an effective communication.

B:  Have you ever heard, read or known of a bad communicator and why do you think
he/she is a poor communicator? 

PART 3
In this part of the test, you are given a discussion topic. You have 30 seconds to look at the
task prompt and then about three minutes to discuss the topic with your partner. After
that, the examiner will ask you more questions related to the topic.

For two candidates

A manufacturer and a distributor of a hi-tech electronics products has arisen a lot of

problems concerning internal and external communications and these are beginning to
affect the efficiency of the business leading to numerous customers’ complaints.  You are a
member of the company’s Communications Department and now brainstorming with the
rest of the team.

Discuss the situation together and decide

• What sort of recommendations will you suggest to improve communications in the
company?
• Out of the many recommendations to improve communication, what will be your one
course of action that you think will highly eliminate the problem of communication in the
company and why did you choose the said course of action? 

Follow on questions:
1.  Do you think that people become better communicators as they get older?
2.  Do you agree that education has a strong and positive effect on people’s ability to
communicate effectively?
I agree with this statement because of three following reasons:
 Education brings a huge of knowledge in many different fields, which could become
many topics for your communication. 
 Education is a dictionary. We can choose polite words, and beautiful words to
communicate with each other instead of being rude when being mad with someone. That
plays a crucial role when helping us maintain all the relationships. 
  Moreover, education is not only what we learn at school, or with colleagues, but also
what brings us quality relationships. We have opportunities to work with our peers,
seniors, teachers, and more. It forces us to communicate and improve this skill day by
day. 

3.  How do you think people at home and in the workplace improve in the area of
communication or learn the soft skill of communication? 
4. Do you think there are differences in the way men and women communicate?
5. Give your insights, “When people talk, listen completely.  Most people never listen.”

SPEAKING 3– CODE S3.2

PART 1

In this part of the test, you are asked to talk about a brand that is marketed
internationally.  Answer the following.
a. What is its brand image?
b. What is its country of origin?
c. How is it different from other brands? (differentiation) 
PART 2
In this part of the test, you are asked to give a short talk on a business topic. You have to
choose one of the topics from the two below and then talk for about one minute. You have
one minute to prepare your ideas.

A:  What are some of the problems companies may face when they try to internationalize a
brand?
B:  Can you name an example of an expanding market in your country?
In this part of the test, you are given a discussion topic. You have 30 seconds to look at the
task prompt and then about three minutes to discuss the topic with your partner. After
that, the examiner will ask you more questions related to the topic.

For two candidates

A French cosmetics and personal-care company, has created a highly successful eau-de-
cologne for men named Physique. This is the company's best-selling perfume even if is
priced at the top end of the market.  The company is now planning an international
campaign for this brand early next year.  It intends a high-profile launch in countries,
which will enable the brand to achieve international recognition.  You are now in a meeting
with the Marketing team of the company brainstorming about the future international
launch.
.  Discuss the situation together and decide
• What will be their marketing strategies to ensure customer base?
• Which 3 countries should be chosen for the launch and why? 
Follow on questions:

1. Do you think international marketing is as important as ever?

2. What do you think are the disadvantages of globalization/international marketing?
3.  How has international marketing/globalization influenced your city/country?
4. Do you think attitudes towards international marketing have changed through the
years?
5. Comment on this quote, “In marketing, there are those who satisfy needs and those
who create wants.”
SPEAKING 3– CODE S3.3

PART 1

In this part of the test, you are asked to talk about the impact of the growth of technology
on the way people communicate nowadays.

PART 2

In this part of the test, you are asked to give a short talk on a business topic. You have to
choose one of the topics from the two below and then talk for about one minute. You have
one minute to prepare your ideas.

A: Analysis of the different important methods or ways companies adopt to manage

conflict and build relationships in the workplace.
B:  Give an example of a company you know which is good at fostering relationships or
building relationships in a team. How do they maintain the good relationship?

PART 3

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the
task prompt and then about three minutes to discuss the topic with your partner. After
that, the examiner will ask you more questions related to the topic.
For two candidates

An Arab hotel group wishes to build customer loyalty by getting to know its visitors better
and encouraging them to return to its hotels.  The challenges facing the hotel group at the
moment are as follows: turnover has fallen by 22%, room occupancy rate has dropped
from 81% to 62%, retention rate of guests has fallen from 25% to 8%, and recent reviews
have reduced two of the hotels' rating from four stars to three. You are members of either
the Guest Relations or Marketing Department.

Discuss the situation together and decide

• What do you think are the problems or the business situation of the hotel group? 
• What action plans will you recommend to solve the business problem scenarios of the
hotel group? 
Follow on questions:

1. Do you think that building relationship is as important as ever in the workplace?

2.  Do you agree that people in the corporate ladder tend to have less friends than usual
regular employees? Why or why not?
3.  What do you think are the different kinds of conflicts that may arise in the workplace as
people build relationships? 
4. In your own experience, are certain top management of different nationalities better at
building relationship with local leaders or managers?  If so, which ones?
5.   Give your insights, “If you destroy a bridge, be sure you can swim.”
SPEAKING 3– CODE S3.4

PART 1
In this part of the test, you are asked to talk about one of the most successful modern or
historical person you know, read or heard.

PART 2
In this part of the test, you are asked to give a short talk on a business topic. You have to
choose one of the topics from the two below and then talk for about one minute. You have
one minute to prepare your ideas.

A:  What are the best indicators of an individual level of success in your country?
To evaluate an individual level of success, we look into passion, mental toughness, constant
learning and a willingness to take risks.
Hard work is usually rewarded. Perseverance is often the difference between success and failure.
After all, if you give up, failure is guaranteed. Intelligent risk does, at times, pay off.
B:  Do you know of a company, a product or a country that has been so successful?  Why
do you think it is successful?
PART 3

In this part of the test, you are given a discussion topic. You have 30 seconds to look at the
task prompt and then about three minutes to discuss the topic with your partner. After
that, the examiner will ask you more questions related to the topic.

For two candidates

Kensington United is one of the great success stories in English football.  However, their
current four-year sponsorship deal with an insurance company is about to finish.  The
club’s Commercial Director, is considering a new and better deal with Universal
Communication, a powerful media group.  Representatives of Kensington United and
Universal Communications are meeting shortly to discuss a possible sponsorship deal.  You
are in a meeting with the other members of Kensington negotiating team. 

Discuss the situation together and decide

• What do you think are the strengths of the Football Company and opportunities in the
football industry that can help them to successfully negotiate to the sponsors? 
• How do you think the football company will eliminate their weaknesses and minimize the
threats in the football industry? 

Follow on questions:
1. Is your idea of success the same as your parents’ idea of success?
 2. Do you think people nowadays focus too much on appearing or being successful?
 3. Why do you think money is the most common way of seeing success? 
4. Have there been any failures that made you better in your life?
5. Give your insights on this, “Success is not always seeing the results but it is being
faithful.”

SPEAKING 3– CODE S3.5

PART 1
In this part of the test, you are asked to talk about your reasons why you will change job or
career in the future or reasons a company may fire an employee as a last resort.

PART 2
In this part of the test, you are asked to give a short talk on a business topic. You have to
choose one of the topics from the two below and then talk for about one minute. You have
one minute to prepare your ideas.
A:  Analysis of the different factors that embody an organizational culture that will
contribute to job satisfaction in the workplace.
 B:  Do you know of a company that is in the list of the top best companies to work for and
name some perks enjoyed by its employees? 
 PART 3
In this part of the test, you are given a discussion topic. You have 30 seconds to look at the
task prompt and then about three minutes to discuss the topic with your partner. After
that, the examiner will ask you more questions related to the topic.

For two candidates

Peter Walters, the Chief Financial Officer of a software company had a close relationship
with one of his staff, Judith Fisher, but they broke up. A few months later, Walters had to
choose someone to be promoted to be his deputy. Judith Fisher was one of three candidates.
She didn't get the job. She claims now that it was because she'd had
a personal relationship with Walters which had gone sour. According to her, this was
Walters's way of taking revenge. Judith is now threatening to take legal action against the
company.  You are the HR Director meeting your HR staff to take action on this.
Discuss the situation together and decide.
-What do you think is the key problem in the company and the key person to solve and
decide on the problem and why? 
I think the key problem in any companies is personel. Your personels could be in trouble with
tasks, partners, capacity, etc.
Some examples of key people that companies become overly dependent on are those who have
highly technical jobs and the creative minds behind design work.
If you only have a handful of employees who know how to operate highly specialized
equipment, these are also key personnel. Sometimes you depend on these key people because of
their skills, but other times it’s simply the information they possess that others don’t.
- What recommendations or action plans will you implement in the company to eliminate
or solve the said job satisfaction issue in the future? 
 Follow on questions:
1.  Do you think the jobs people will do in the future will change?
2.  What motivates young people in the workplace nowadays?
3.  What factors characterize a job that people will satisfy the current workforce in this
time and age? 
4.  Do you agree that many people nowadays are under pressure to work longer hours and
take less holiday?
5.  Comment on this, “A man can stand anything except a succession of ordinary days.”

SPEAKING 3– CODE S3.6

PART 1
In this part of the test, you are asked to talk about either the past risk you did, the present
risk you are taking or the future risk you will take in the future. 

PART 2
In this part of the test, you are asked to give a short talk on a business topic. You have to
choose one of the topics from the two below and then talk for about one minute. You have
one minute to prepare your ideas.

A:  Analysis of the different kinds of risks businesses have to face.

B:  What are the different business risks that carry the biggest or the least risk in your
country?  

B:  Can you give an example of a company which is effective in assessing and managing its
top risks.

PART 3
In this part of the test, you are given a discussion topic. You have 30 seconds to look at the
task prompt and then about three minutes to discuss the topic with your partner. After
that, the examiner will ask you more questions related to the topic.
For two candidates

One of your top foreign correspondents/reporters, Harris has been reporting on events in a
country at war. To get his story, he went behind enemy lines and was kidnapped. Though
he was rescued, one of the rescue team was killed and two were seriously injured. Harris is
known to be one of the best foreign correspondents in the world. However, he has been
widely criticized in the national press because of the 'unnecessary risks' he took to get his
story. He had been advised by local officials that it was extremely unwise to go into such
hostile territory, but he ignored their warning. You are the manager of the national
newspaper Harris works for and in a meeting with the staff.

Discuss the situation together and decide

•   How will you be able to talk to Harris so as to avoid the same risk in the future?
 •   What disciplinary measures does Harry need to face to discipline him with his
behavior?
Follow on questions:
1.  Why do you think people take risk?
2.  Do you think attitudes towards taking risks have changed through the years? Talk
about the past, the change and now.
 3. Should people take risk or is it irresponsible? 
4.  Give your insights, “He who doesn’t take risks, doesn’t drink champagne.”
5.  Comment on this, “Comfort zones are beautiful places but nothing ever grows there.”