ALI HANIF

Financial Planning & Analysis | Strategic Budgeting | Stakeholder Management |

Financial Modelling
E +923452780102  alihaniff95@gmail.com q www.linkedin.com/in/alihanif95
s Nationality : United Kingdom (British)

PROFESSIONAL SUMMARY EDUCATION

Highly motivated and detail oriented individual with 5+ years of experience and success in roles Chartered Financial Analyst - Level 2
spanning from FP&A and Strategy. Skilled in quantitative/statistical analysis, budgeting, accounting Candidate
and forecasting, providing robust modelling and reporting, facilitating executive level decision making.
Passionate about supporting sustainable company operations through analysis of key performance CFA Institute
indicators and trends. 12/2020 - Present

B.Sc. Honors - Finance, Accounting &

EXPERIENCE Management
Deputy Manager Finance Planning & Analysis 12/2022 - Present University of Nottingham, United Kingdom
Engro Fertilizers Ltd 08/2014 - 07/2017
• End to end P&L management of the Speciality Fertiliser segment - with a bottom line of ~$30 Mn.
Includes variance analysis, controlling cost & revenue drivers, regular margin monitoring and A Levels - Accounting, Mathematics &
subsequent pricing decisions along with accurate month end management reporting. Economics
• Developed rolling forecasts and outlooks to aid better decision making, achieved a 44% PAT saving
Bay View College, Karachi, Pakistan
by halting production due to a high finance cost and low demand.
• Partnered with the business and engineering team to explore alternate cost-efficient energy sources. 08/2012 - 06/2014
Exploring alternatives to gas, steam and power resulted in a cost saving of 8%.
• Spearheaded the corporate plan which included building the Company wide annual budget and
consequent cash flows amounting to ~$200 MN. SKILLS
• Developed the presentation for and prepared all stakeholders for the quarterly Board of
Directors meeting, resulting in a 15% increase in stakeholder satisfaction. Anaplan Business Strategy MS Excel Financial
• Achieved a 10% cost reduction by collaborating on 3 cost-cutting projects.
Planning Google Sheets
Regional Financial Analyst Planning & Performance 04/2022 - 12/2022
Financial Modelling Statistical Analysis
Daraz (Alibaba Group)
MS Powerpoint P&L Management Python SAP
• Prepared and analysed the company-wide budget, spanning over 20+ departments.
• Increased profitability by 11% through identification of drivers and increasing the commission earned. SQL Stakeholder Management
• Managed the forecasting process, actualisation of financials, prepared detailed variance analysis
and provided explanations of results and various drivers to the management. Data Analysis Tableau Trello
• Developed key metrics (ROI, CIR, Cost Benefit Analysis) to identify profitable SKU’s, with a total of
Variance Analysis Financial Forecasting Power
500 SKUs analysed.
• Collaborated with various departments to prepare the ten-year strategic business feasibility. BI
• Conducted due diligence activity with KPMG for a potential buyout by the Trendyol Group, leading
to a $200 million valuation increase.

Deputy Manager Business Strategy 04/2021 - 04/2022

NBP Fund Management Ltd

• Performed an analysis of the client base by developing and implementing a dashboard using Tableau.
This resulted in +100bps increase in Assets Under Management.
• Devised a High Net Worth Investor policy to retain clients using LOOKUP, PIVOT &
INDEXMATCH to build a financial model, successfully decreasing customer churn by 30%.
• Ensured fulfilment of sales team KPI by analysing key metrics and making changes where
required, this led to an increase in AUM by 14%.

Finance Associate 08/2020 - 03/2021

ViaPhoton
• Performed analysis to accurately value the startup in order to attract investor funding,
successfully managed to raise capital in the second round at a 25% higher valuation.
• Facilitated the company-wide implementation of Odoo which helped reduce the monthly closing
timelines by 2 days.
• Auto classified company-wide month end financials using Python for all (8) departments.

Graduate Trainee 03/2018 - 11/2019

ICI Pakistan Ltd

• Analysed annual reports to conduct competitor analysis. Recommended areas of development, cost-
cutting and growth. Reduced fixed cost by 7% based on the findings.
• Modeled the 5 year P&L of the company, got management approval for a 10x topline growth of the
Company.
• Successfully created the annual company-wide budget. Presented monthly variance analysis of actual vs
budget using commentary and dashboards.