Assignment

1) Elaborate on the business environment faced by Maggi during the time of crisis.
Answer:- During the Maggi crisis in 2015, the business environment was challenging. Maggi, a
popular instant noodle brand, faced a nationwide ban in India due to excessive lead levels. The
crisis affected Maggi's reputation, consumer trust, and market share. The company had to
navigate regulatory hurdles, conduct product recalls, and engage in damage control to regain
consumer confidence. Nestlé, the parent company, had to adapt its marketing strategies,
enhance product safety measures, and collaborate with authorities to resolve the crisis and
restore Maggi's market presence.

2) Is the use of social media for damage

limitation a good idea for a company like Nestléin today’s times?
Answer:-Yes, using social media for damage limitation is crucial for companies like Nestlé in
today's times. Social media provides a platform for real-time communication and engagement
with the public. It allows companies to address concerns, share updates, and demonstrate
transparency. By actively participating in social media discussions, Nestlé can manage its brand
perception, respond promptly to crises, and convey corrective actions. However, effective social
media management requires a thoughtful and authentic approach to rebuild trust and credibility
with consumers.