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A MAGAZINE FOR HIGH SCHOOL STUDENTS SEPTEMBER ISSUE, 2022

MAIAZINE
®

dvice
A
from: SUCCESSFUL
Imperial
College STARTUP

CEO’s
London
ON COMPUTING
APPLICATIONS

GIVE YOU
TIPS ON TURNING
YOUR TECH IDEAS
INTO A BUSINESS

Why study
Entrepreneurship?
WHAT WAS IT WAS LIKE WORKING DURING THE TECH
REVOLUTION IN SILICON VALLEY WITH PEOPLE LIKE STEVE JOBS?
CONTENTS
FEATURES
CEO SPOTLIGHT: SID SATISH
How he went from application
developer to VP of Innovation and
his advice for you.

CEO SPOTLIGHT: DEVI SAHNY


How she used tech to build a million
dollar tutoring company and her
advice for you.

CEO SPOTLIGHT: ROHAN MONGA


How he helped a food delivery app
PEOPLE
become a Decacorn and his advice 74 PHIL ROYBAL
for you.
Silicon Valley veteran talks about the changes in the tech
industry, working at Hewlett Packard and Apple, and what it
was like working with Steve Jobs.
SPOTLIGHTS
42 GRACE HOPPER
4 UNIVERSITY OF ARIZONA This woman is a legend
14 MCPHS in the tech industry, and
programmers today stand
18 BOCCONI UNIVERSITY on the legacy of her work.
22 GEORGETOWN QATAR Find out why.
28 LEIDEN UNIVERSITY
32 DICKINSON UNIVERSITY
36 RUTGERS UNIVERSITY
38 UNIVERSITY COLLEGE ROOSEVELT TIPS
46 SHL LUCERNE Imperial College London tells
you what they are looking
50 IE UNIVERSITY for in students applying to
54 BISHOPS UNIVERSITY computing courses. 68
62 BUCKNELL UNIVERSITY Want to start your own
64 EHL BUSINESS SCHOOL tech startup? Learning more
about entrepreneurship and
74 PACIFIC LUTHERAN UNIVERSITY competitions for you 70

MaiaZine is published by MaiaLearning, Inc.


Address comments to MaiaZine@maialearning.com
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Meet the founder of
GAUSS SURGICAL
While the rest of us were watching funny cat videos on our mobile devices,
Sid Satish was figuring out how to use their cameras and combine this with
computer vision algorithms to save lives. Here’s his story and advice to you.

Sid Satish turned his idea for


technology to improve the
safety of women in childbirth
into a multi-million dollar
business.

As a kid, Sid loved Lego,


science fairs, and working
on projects. His parents Triton in use in the operating room
supported him by giving him
early access to computers couple of fellow students were paired with a Sid believes viewing the situation with fresh
and software, and an uncle doctor to generate ideas to solve real-world eyes was an advantage. “I think I recognized
encouraged him too. “My medical problems. Sid was fascinated by what the need in part because I wasn’t in medicine.”
uncle was a cool and super he saw in the operating rooms, and his curious
techy guy who helped me nature kicked in. After he and other students pulled out their
build an earthquake alarm.” iPhones and started taking photos of the
Sid and his group began researching scrub tech’s instrument table, Sid asked
So it was no surprise that healthcare. He found out that in most of himself “what if an app could remove the
Sid always wanted to study the world death from childbirth was going guesswork from surgical blood loss?” It was
engineering and went on to down, but in the USA it was rising due to the right question.
study Chemical Engineering complications due to hemorrhaging.
at UC Berkeley. Sid’s fellow students and mentors completed
“I started following two really great urologists prototyping and proof-of-concept work in
Although not a medical around in operating rooms, asking a lot of 2011. They then decided that they had a
student, as part of his questions.” great idea and believed in it enough to form a
graduate work in the company: Gauss Surgical.
UC Berkeley Master of This is when he realized how hard it was for
Translational Medicine medical professionals to accurately calculate However, the other two students went on
program, he got to watch blood loss in the operating room. to further studies, so Sid found himself in
surgery for the first time. charge of starting up this new company. Three
“As I spoke to more doctors and nurses, it faculty members stayed on as mentors, and
As part of his degree, he had became clear this was an unmet medical his father was also an important source of
to complete a team-based need. The technology to combat this didn’t encouragement. “Dad mentored me greatly
capstone project. Sid and a yet exist.” on the tech side.”
Above and right: Triton in action in the operating room. Courtesy of Gauss

Sid also convinced Milt McColl, a very From a little business incubator space in a
experienced medical device entrepreneur building in Palo Alto, Sid worked hard to raise
whom he had met, to sign on as first CEO of funding. He admits to having no money, and
the company. This allowed Sid to build his often “pulling all-nighters at the office.”
vision for the technology, and he named the
product Triton. He also found out how hard it is to get medical
tech approval from the Food and Drug
“Mentorship is super helpful because Administration in the USA. However, he kept
you don’t need to continually discover pushing, and in a short space of time Sid had
everything on your own. Going to them with raised millions and was winning awards.
questions allowed me to think with a level of
sophistication about the business that I didn’t In 2018, he won the Apple Design Award.
have. I was leveraging their experience.” “We initially used the iPad as a user interface
and ran the algorithms on a server. Now the
Sid tirelessly took part in pitching, talking product runs on an iPad Pro with an infrared
to angel investors in bio design, questioning sensor and processes all images on the iPad
advisors, and hiring staff. To do this, he drew itself.” In the same year he was named as one
on his previous experience in a business plan of the “30 under 30” in Healthcare by Forbes.
competition. In his senior year at university,
Sid applied his work on computational fluid In 2021, Sid sold Gauss Surgical to Stryker, a
dynamics to optimize the amount of whitening leading med tech company. “It was a privilege
fluid for each tooth by creating personalized to build Gauss Surgical with a dream team,
tooth whitening trays. investors, and customers, but I knew a
company like Stryker could take this product
Although Sid won this business plan to a new level.” Sid is now VP of Innovation at
competition, he realized he wasn’t passionate Stryker.
enough about the idea. But it was invaluable
in preparing him for this next step of founding Sid has some tips for young people wanting to
Gauss Surgical. start a tech business. (Continued on page 12)
SID’S ADVICE FOR YOUNG FOUNDERS

1. Get started - do it! 2: Look to meet a need 3: Ask lots of questions 4: Research the market
I was curious, and I started with a lot Do some work to understand and articulate
One of the most rewarding experiences Focusing on a need that must be solved
of naive questions. But I didn't let this. Focus on the big picture and look for
you can have is to start something new. is much more important than the
that worry me. If you ask questions, indicators that show you have an idea with
You don’t need to wait until you have “invention” you may think you have.
you will continue learn, and you will commercial potential. Get validation from
several degrees and lots of industry Rather than looking at tech in purely
begin to ask better ones. conversations with industry professionals.
experience. Don’t let your inexperience business terms, look at challenges we are
stop you from starting something, but facing and think of how tech can be used
seek the experience of others early and to solve them.
often. Get as much experiential learning
as you can.

5: Work on communication 6: Learn how to network 7: Find great mentors 8: Find balance
As a founder you’re going to have to get up With ideas from class projects, do pitch Mentorship is super important because Family, fun and travel can be sucked into
and pitch your company. For me, debate in competitions and business competitions. you learn faster from the mistakes and the black hole of a startup. You have to
high school was a major step in developing Schools and colleges often have these advice of others. Mentors helped me find balance. You don’t have to work
my communication skills. A tech idea programs. Make connections from those. understand how the venture capital world yourself to death. Yes, there are periods
doesn’t end when you compile your code. Get emails through startup fairs and list works, that there are different phases of where you don’t take vacation time for a
It’s no good having an amazing invention if servers from the uni. Ask professors to a company, and how each phase requires year, but you do need to be sure to take
you can’t articulate your vision to others. make intros for you. Warm introductions you to evolve as a leader. moments. I began to schedule something
are much better, but don’t be afraid to cold every quarter. Once I had wrapped up
call. Stay in touch with people you meet. board results, I would take some time off.
Take a look at our 2021-2022 International Viewbook to learn more about what the international student experience is like at MCPHS.

MCPHS at the Forefront of


#1 college
Healthcare Innovation for value in the U.S.
Department Chair and Assistant Professor of Diagnostic Medical

#9 special focus institution


Sonography Jeffrey Hill, is part of a team building a tele-operative,
robotic lung ultrasound scanning platform. The device will help
mitigate the spread of infection between the healthcare provider for hosting international students
and patients who have been exposed to highly communicable
–2020 Open Doors Report
diseases such as Covid-19.

Hill envisions a future in which


ultrasound equipment can be
sent to underserved locations
with limited access to doctors and
sonographers. The machine can be
operated remotely to scan a patient
from anywhere in the world.

»Find the right fit for you, explore our programs


»Ready to take the next step? International Applicants | MCPHS
Take a look at our 2021-2022 International Viewbook to learn more about what the international student experience is like at MCPHS.

Chan Harjivan, BSP ’95


Chan Harjivan, BSP ’95, lead
Managing Director and Partner in
Boston Consulting Group’s US Public
Sector Health Practice says big tech
has greatly changed the face of digital
health. MCPHS students who graduate
from our PharmD programs, for
example, go on to work at a number
of biotech startups in the Boston area.

PillPack
PillPack — one such Boston-area start-up
founded by MCPHS alumnus TJ Parker - was
acquired by Amazon in 2018. Parker, who
followed in his father’s footsteps to become
a pharmacist, workshopped the idea for
PillPack during his time at MCPHS. His goal
was to simplify the end-to-end process of
managing medications. Amazon, looking to
diversify their e-commerce portfolio, acquired
the personalized pill package shipping
»Find the right fit for you, explore our programs company for $752 million.
»Ready to take the next step? International Applicants | MCPHS
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Too young to start your own spent at Goldman Sachs, but ultimately the
work did not interest me - education always
could download movies for planes etc. But
I’ve always had a problem-solving mindset.

BUSINESS ?
made me tick. Systems, processes, categories - everything
can be improved in the world. I like to
Despite being often told that at 23 she was too make things better.” But it hasn’t been just
young to own her own business, Devi wasn’t technology and a network that has helped
one to give up. “I'm a stubborn individual. I thousands of students thrive. Devi believes
always liked doing things on my own terms.” that the most important factors in a successful
start-up are focus, hard work, some luck, and
It took Devi three tries to get approved for a persistent mindset.
an Employment Pass visa in order to start her
Devi Sahny believes the answer is ‘no’. own business. “Any founder will tell you how
many ‘no’s’ you will get before your first ‘yes’.”
She also values mentors that she can turn to
for advice. “I found partners that aligned in
our vision and mission. These partners have
While waiting, for approval, Devi didn’t waste experience, supported us, helped us improve,
Now the founder and CEO of a successful With this background, you would think Devi time. She met with parents and educators and helped us add strategic value.”
Ed Tech company, Devi started her first had always been a strong student, but she to refine her ideas about the company she
business when she was 14. After attending a says not. “In middle school, I was one of the wanted to create - one that focused on When asked what makes a good company
summer course on bead-making, she started lowest performing students academically. personalizing education. leader, Devi says, “empathy, inspiration,
a business selling custom jewelry. Her first In fact, I was asked to repeat a year. I wasn’t kindness, being team-oriented, and learning
client was her Dutch teacher, and then she interested in the content.” Devi says technology has been a huge to adapt quickly. Also, being a ‘culture carrier’.”
went door-to-door selling her jewelry. amplifier. “It allows us to do what we need
in minutes, even seconds. Technology has Devi’s advice for young people wanting to
However, in high school, Devi’s mindset start their own tech company:
Since then, Devi has built her business skills changed and she began to channel her greatly helped to deliver access to education
and made the Forbes motivation and for students in various forms and modes.” • Serve others
30 Under 30 - Asia - energy into school. “I • Be good at what you do
Consumer Technology “ Serve others. Be good at worked hard; I don’t As the CEO of an Ed Tech firm, you would • Remember age is just a number. Start now!
list. Her company, what you do. Age is just a think I was one of assume Devi is a ‘techy’ person, but she says
“Techy? Definitely not. I spent four hours • Get to know yourself
Ascend Now, offers those students who
personalized academic number. Start now!” found school easy. I trying to download books on my new, late- • Fail early
and entrepreneurial really worked for it.” to-the-game Kindle. I also didn’t know Netflix • Learn, strengthen your mindset
tutoring to nearly 11,000 students across 13
countries. Through this she developed grit, a work
ethic, and discipline. Eventually, Devi became
Her inspiration for this came from her School Council President and, Valedictorian.
experience as a teaching assistant in
Economics at Georgetown University. Devi’s Devi’s academic journey is the foundation
job was to offer optional revision sessions to of her company’s approach — empowering
students - but almost nobody ever came. students to take charge of their learning while
However, once she said yes to a few requests developing passion projects and improving
to personalize her review sessions, things soft skills. “Education feels linear. Life is the
started to change. opposite of linear and kids know that.” And
this is true for Devi.
She found herself offering reviews in French,
over the phone, and even next to a basketball Looking back, she wishes she had reflected
court for a student who revised best while upon her strengths and a best-fit career. After
practicing! graduating, Devi started a career in finance.

“I realized that students learn better in a “My biggest mistake was probably not
personalized format rather than a large starting Ascend Now right after college. I
group format.” This power of personalizing thought I needed “experience” in the job
education inspired her business ideas. market before this. I am grateful for the time
Devi Sahny - Founder and CEO of Ascend Now.
At Leiden University we know that tackling today’s
challenges can’t be done looking through a single lens. To
understand and study world issues, you need knowledge and
skills that transcend disciplinary boundaries.

Some programmes are quintessentially interdisciplinary or multi-disciplinary – such as


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Help make an impact on the world while studying in the beautiful historic cities of
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Are you curious, critical


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Ana Oleart Rabanal
bachelor’s programmes
International Studies

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Shelley van der Veek
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Urban Studies
Liberal Arts and Sciences: Global
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‘Graduates of Urban Studies will end up in policy- Linguistics


making professions, e.g., city planning and city Philosophy: Global and
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Political Science: International
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Relations and Organisations
have a broader view on issues than graduates who
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Experience Leiden University online Security Studies
Find out more
Take a virtual tour, attend a virtual event or chat with a student.
South and Southeast Asian Studies
Aisha Hassan Urban Studies
International Studies Alumni

Ilyaas Sherally dimensional exercise, and LUC’s interdisciplinary


Leiden University approach deepened my understanding on the ‘Leiden University offers many options to take
intricate processes and debates that shape today’s on extra courses or to study extra subjects, so
College Alumni Interested and want
contemporary world. In addition to a holistic you can widen your scope even more. I did an
more information?
perspective, it is the diverse individuals, scholarly honours programme alongside the International
‘I am currently working as a diplomat at depth and hands-on academic skills that enhanced Studies programme. One of the subjects I took was
the Netherlands Embassy in Doha, Qatar. my expertise on the various themes I work on. My Francophone Maghreb, for which I got to spend Contact us
While my work is as multifaceted as it gets, studies have provided me with the opportunity some time in Morocco. International Studies has
I am primarily in charge of political affairs. to always be able to take on new challenges in the made me realize how interesting policy making is, so
Working on political affairs is not a one- future.’ I went on to do a master’s in Development Studies.’
Discover
Dickinson College.
Known for its innovative
curriculum, global vision and
commitment to sustainability
initiatives, Dickinson is a
four-year residential liberal-
BY THE NUMBERS
arts and sciences college
chartered in 1783 and located
96%
of Dickinson grads are EMPLOYED,
completing an INTERNSHIP, attending

in Carlisle, Pennsylvania. GRADUATE SCHOOL or pursuing a


FELLOWSHIP one year after graduation

DICKINSON is a community committed to diversity and inclusion, with more than 2,300 full-time students representing
38 states and territories, plus Washington, D.C., and 49 foreign countries. Among the current population, 21% are domestic
students of color and 14% are international.
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Students from the
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STUDY ABROAD
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INCLUDING:
• 44% of science majors COUNTRIES
• 60% of student-athletes LAW SCHOOL
Major Spotlights
Dickinson offers 46 majors,
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DATA ANALYTICS
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INTERNATIONAL fields and experiences. And while the discipline of data analysis lies at
the intersection of computer science, mathematics and statistics, the
STUDENTS ARE new major will feature additional multidisciplinary content to form a SOO MIN KIM ’18 JOOJO OCRAN ’17 TAO XU ’21 (Yangzhou, China;
ELIGIBLE FOR rigorous program that’s even more relevant to an ever-changing world. (South Korea; international (Accra, Ghana; international biochemistry & molecular biology,
business & management, Chinese) business & management, French neuroscience) is pursuing a master

$15,000 COMPUTER SCIENCE


The Dickinson computer science curriculum emphasizes the profound
won the 2018 Miss Korea
competition and is pursuing a
& Francophone studies) is a
technology consultant for Deloitte
of medical sciences in immunology
at Harvard University School of

to $35,000
Dickinson
ideas and techniques that enable computers to solve problems,
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per year major, you’ll learn to work in teams, acquire communication skills, design
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Discover what some of our grads are doing!
plus need-based INTERNATIONAL BUSINESS &
financial aid. MANAGEMENT
Dickinson is one of very few liberal-arts colleges to offer a business
major. Successful business decisions demand a comprehensive
understanding of our complex world with lessons taken from studies
across many fields, which a liberal-arts education is best able to
provide. In addition, experiential opportunities like internships and
study abroad cultivate creative and critical-thinking capabilities,
facility in foreign language and comfort in roles that call for leadership,
teamwork, collaboration and intercultural awareness.
ASHIR BORAH ’19 (Guwahati, NICOLE TAMVAKA ’20 BEVERLEY-CLAIRE
Assam, India; math and computer (Athens, Greece; neuroscience, OKOGWU ’21 (Grenada;
QUANTITATIVE ECONOMICS science) is a computational biologist mathematics) is pursuing a Ph.D. computer science) is a software
Quantitative economics applies mathematical concepts, models and
in the cancer data science program in neuroscience at the Mayo Clinic engineer for Oracle and will pursue
theories to economic issues. This specialized field is great for students
at the MIT/Harvard Broad Institute. Graduate School for Biomedical a master’s in computer science
seeking careers in economics, consulting or data analysis—or anyone who
Sciences. and robotics at Carnegie Mellon
wants to go on to graduate school in any of those or connected areas.
University.

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• Honors programs and the Honors College with in-
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• 100+ first-year seminars capped at 20 students and taught
by senior faculty
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• Average starting salary for graduates is $57.5K
• 78% placement rate within six months of graduation

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• Service opportunities include Alternative Spring Break
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At University College Roosevelt you get an Discover your passions, build your own
education built around you.You create your own
program by choosing courses from nearly forty
curriculum, choose from the following: Project: Developing an artificial esophagus
disciplines. From Art History to Life Science and
from Economics to Robotics, there is always a ARTS & HUMANITIES SCIENCE Someone close to me has been suffering from
combination that will suit you. In and outside your Antiquity & Archaeology Biomedical Science cancer. I’ve been wanting to ease their pain
classes you interact with engaged professors and Art History Chemistry for a long time, and am using my knowledge of
motivated students. Our tight-knit community Film, Theater and Media Studies Cognitive Science Biomedical & Life Science combined with Material
enables you to find and explore your passions and History Computer Science Science to develop an artificial esophagus. I’m
interests while enjoying a wonderful student life in Linguistics Earth Science looking forward to seeing this improve the situation
Middelburg, the Netherlands. Literature Environmental Science for real life patients.
Musicology Life Science
Music Performance Mathematics
Philosophy Physics
Religious Studies Premedical Program Become part of a close-knit community


Rhetoric & Argumentation of 600 students and 80 faculty

Join a highly international university


ENGINEERING


(65%) with more than 60 nationalities
Data Sciece & Artificial Intelligence
Project: Get the best food
Electronics Put together your own curriculum from
Energy and Flow close to 40 different disciplines
I’ve been working on finding ways to use
Sustainable Materials
Project: Is this painting real? drones to improve all kinds of agricultural
Interdisciplinary Projects Live in guaranteed and affordable
processes. Think about checking fruit
quality while it is still on the tree, but also housing for the duration of your studies
At University College Roosevelt I was able
to combine my passion for Art History with my SOCIAL SCIENCE being able to strategically put pesticides
Explore what Middelburg, the
interest in Material Science and Engineering. Anthropology only on the plants that need it. My project
Netherlands and Europe have to offer
For my final Research Project, I wanted to Economics incorporates aspects of Motion Planning,
tackle a real world problem. I’m using the Human Geography Computer Science, Artificial Intelligence
electromicroscope to investigate pigments in old Law and Robotics, Mechanical and Electrical
paintings to try and determine whether these Politics and International Relations Engineering. I also need to consider
pigments would have been used at the time. This Psychology Economics and Ethics as technological
can help identify fakes. Research Methodology & Statistics development influences real people and
Sociology society.

www.ucr.nl/ucr-101
Unknown Photographer (Smithsonian Institution) - Flickr: Grace Hopper and UNIVAC punching holes in cards itself, was called a “compiler”.
or paper tape to indicate In 1952, Grace wrote the A-0
operations to be performed (Arithmetic Language version
and the data involved. 0) System, one of the first
compilers, which translated
Programs were designed for mathematical formulae into
specific machines, and coding machine-readable code.
was tedious and error prone.
Grace was frustrated as her She built upon her experience
team struggled to produce to later help develop COBOL
calculations essential to the (Common Business Oriented
war effort. She felt there had Language), which became
to be a better way. the dominant language
for business applications
When the war ended, Grace and is still used today. Her
left the Navy to join the work made computers
Eckert-Mauchly Corporation. accessible to people without
Their engineers were engineering or math
designing the first electronic backgrounds.
computer. It was called the
UNIVAC 1. As Director of The Navy recalled Grace to
Programming Research, she active duty in 1967 to serve
developed her breakthrough as Director of the Navy
idea. Programming Languages
Group. She was promoted to
Hopper believed programs Captain in 1973, and retired
could be written in plain in 1986 as a Rear Admiral,
language that people could the oldest serving officer in
read and then translated into the Navy.

Grace Hopper
Grace Hopper was a
first electromechanical trailblazer. One of her
computer in the USA. It favorite quotes was, “a
weighed 9,000 pounds and ship in port is safe, but that
had over 750,000 relays, is not what ships are for.
switches, and control Sail out to sea and do new

A legendary computer pioneer


circuits, connected with 500 things.” She received over
miles of wire. It was the first 40 honorary degrees and
computer that could solve numerous recognitions
any arbitrary mathematical including the National
The gutted clock lay on its Fascinated by technical PhD in mathematics from problem. It could do three Medal of Technology
face, guts strewn across the things, she applied to Vassar Yale. She taught at Vassar additions per second. and (posthumously) the
table. The girl puzzled at at 16 but was rejected for while she worked on her Presidential Medal of
the intricate pieces, meshing poor grades in Latin. Ph.D. Young Lieutenant Hopper Freedom, the USA’s highest
them together, trying to was one of its first
Paper tape program for the Mark I civilian honor.
understand how they Undeterred, she applied In 1943, Grace joined the programmers, making top
worked to tell time. Grace again a year later, was Naval Reserves and was secret calculations to help As a role model for women
loved taking things apart. accepted, and earned assigned to the Ordinance with ballistic calibrations. the code a target machine and minorities in male-
a bachelor’s degree in Computation Project at She wrote the user manual needed. Tested pieces of code dominated fields, Grace
Grace Hopper (née Murray) mathematics and physics. Harvard. She was part of a for the Mark I computer. could be saved in libraries Hopper encouraged risk
grew up in New York City, team working with a newly and then linked together as taking. This is why she is still
just a few years after its Grace went on to earn a designed IBM computer Coders in those days needed. The translator which often referred to as “Amazing
residents got electricity. masters degree and then a called the Mark I. It was the worked with ones and zeros, would do this, a program Grace.”

Technology in hospitality
management education –
it all starts with a


digital mindset

How Hospitality Management Students


learn to apply Technology in Product and
Service Personalisation and
to drive Innovation
How technology is shaping In today’s world, many Learning new technological delivers actionable insights customers and guests.
classroom of the future services and products are skills is essential, but it all that come from various types Hospitality students don’t

already delivered by apps, starts with having a digital of guest and customer need to be tech wizards. They In many cases, small
Technology is shaping interaction. learn to orchestrate people,
ServiceRobots, applications, mindset. data drives innovation
classrooms fundamentally in systems and platforms Hospitality students are teams, organisations and
terms of how students learn, and creativity by
controlled and automated by trained with a set of attitudes
as well as what they learn. artificial intelligence (AI) and and behaviours enabling seemingly observing
The future classroom will be driven by advanced analytics. them to understand how customer and guest
a world full of new learning Various touchpoints and technologies open vast
practices, where the impact behaviour and paying
physical spaces, where guest opportunities and how to
of digitalization on what and customer interactions create a continuous learning
attention to details in
students learn will be take place, will be environment. They develop daily business.
significant. In the highly increasingly digitized and an understanding of change Hospitality students
competitive hospitality transformed. being a constant which
sector, technology is essential not only learn to
impacts organisations,
for all companies operating
‘83% of consumers are companies, teams, people’s manage big and small
in the industry. Students
willing to share their data competencies and how the data, but also to drive
study the latest technology
trends, how to develop to create a more a
digitally driven world alters innovation. ”
guests’ and customers’ needs
strategies and concepts and personalized experience.’ and expectations as well as
how to select and implement the customer journey.
digital tools and solutions for
- Accenture
Virtual reality, recognition technologies and to create
a specific business
technology, augmented cultures that drive
environment.
reality offer endless innovation.
opportunities for innovation More about SHL and the
Globally recognised as the A hospitality business
leader in service Technology offers an endless Bachelor of Science in
management degree does not Hospitality Management
personalisation arsenal of tools and concepts only impart future managers,
for innovation and to stay leaders and entrepreneurs
Personalisation is a powerful relevant in business.
concept. According to Forbes with a multifaceted set of
In a fast-paced digital world, hard and soft skills, but also
Magazine (forbes.com). 80% one of the most challenging
of consumers are more likely advances highly valuable
questions is how to turn the business capabilities in
to purchase from a brand future into reality by
that provides personalised digitalization and technology.
delivering real value to info.shl.ch/hospitality/bachelor
experiences.
If one sector is globally
Technology in hospitality Small data management
recognised as the leader in
education starts with a experts
personalised guest services
and experiences, it’s the digital mindset
Big data seems to have
Maria Ramstad Kristiansen is Head of Marketing & Student Recruitment at
hospitality industry. Hospitality students gain a become the new currency in
SHL Schweizerische Hotelfachschule Luzern, Switzerland.
Technology and digitalization professional understanding business. Spending
open the door to new so much time searching for SHL is one of the two original Hotel Management Schools in Switzerland and offers one of the
how to utilize small and big
opportunities for attractive significant data and insights, only two Bachelor of Science in Hospitality Management degrees in Switzerland accredited by
data, analytics and how
concepts of personalisation the Swiss federal government and in compliance with the Bologna Declaration, as well as the
organisations are challenged often leads to the most
regarded Swiss Diploma Dipl. Hoteliere-Gastronomin / Hotelier-Gastronom HF.
throughout the entire by a world of algorithms, valuable data being
physical and virtual customer cloud, AI, and various other forgotten- the data from shl.ch
journey. technologies and concepts. various small data resources
IE UNIVERSITY IS AN INTERNATIONAL INSTITUTION
WITH A PRACTICE-BASED APPROACH THAT GOES BEYOND
Rocio Gonzalez
Bachelor in Data and Our Pillars
THE CLASSROOM WALLS Business Analytics student

We train
One of the things I love
TECHNOLOGICAL IMMERSION
most about studying AND A CULTURE OF INNOVATION

at IE University is that we At IE University our students are


immersed in a technologically

the future, the


have the chance to meet so innovative environment, preparing
them to take a leadership role in
many people from around the the modern world’s new digitally
transformed landscape.
world. In the field of technology,

future is yours
I think that this diversity is
especially important because ENTREPRENEURIAL MINDSET
IE University breeds entrepreneurship
we always need new mindsets, and intrapreneurship, creating an
ecosystem that expands far beyond
new ways of thinking, the confines of the campus, where

and new ideas students and graduates can grow


and develop their innovative startups.
IE University is an international institution with a QS
World University
practice-based approach that goes beyond the Ranking 2023

#5
classroom walls. Based in Spain, IE University has
THE LENS OF THE HUMANITIES
an urban campus in Madrid and a historic and
IE University understands the
cultural campus in Segovia. Our programs are International Humanities are key in understanding
students the reality of our world, applying key
taught in English, though students also have the
critical-thinking skills to complex,
opportunity to learn Spanish with their peers. The global challenges.
student body is made up of over 130 nationalities, TIMES HIGHER EDUCATION
Global University Employability
opening doors to exchange programs at one of Ranking 2021

#1
our 160 partner universities around the world. A DIVERSE EXPERIENCE
Diversity is at the heart of who we
are. Our rich mix of nationalities,
IE University occupies a leading position among University
in Spain ideas and perspectives make up the
higher education institutions in Europe and fabric of IE University. With students,
worldwide for its excellence in innovation and graduates and professors from more

#6
than 160 countries, our campus is a
learning technologies. We offer a wide range of truly international hub.
diverse programs, including Computer Science University
and Artificial Intelligence, Data & Business in Europe
DISCOVER MORE
Analytics, Business, Communication & Digital

#19
Media, Law, Architecture, and more, as well as
seven dual-degree programs.
University
Worldwide

LEARN MORE IN OUR


CHECK OUT OUR VIRTUAL CAMPUS TOURS
CAREER REPORT
How technology is Undergraduate
changing the world programs

Samuel Gonzalez Applied Mathematics


IE School of Science
and Technology Architectural Studies

Behavior and Social Sciences


Regardless of the field or industry Business Administration
you end up working in, I think Communication and Digital
that technology is going to be Media

really relevant. Even if you are Computer Science and


Artificial Intelligence
passionate about literature or art,
Data and Business Analytics
most likely technology is going to
Design
play an important role in those
Economics
areas. In fact, I would say that in
International Relations
the years to come, technology will
Laws
play an increasingly important
Philosophy, Politics, Law
role in every area and sector and Economics

Alejandro Sáez
Dual Degree in Business
Dual Degrees
Administration and Laws
Business Administration
+ Data and Business Analytics
The advice I
Business Administration
would give to + International Relations

someone who Business Administration


+ Laws
wants to become
Laws + International Relations
an entrepreneur
Philosophy, Politics, Law
would be to believe and Economics + Data
and Business Analytics
in yourself. Do not COMPARE OUR DEGREES

let anyone stop you Business Administration


+ Design
from doing what Economics + International
FIND US ON

you want Relations @ieuniversity

@ieu_admissions

WATCH INTERVIEW FIND OUT MORE ie.edu/university/podcast


Located in the picturesque Eastern Townships region of
Quebec, Bishop’s is a one-of-a-kind institution in Canada
and one of only three English speaking universities in
Quebec. Founded in 1843 and modelled after the colleges
of Oxford, our approach to education can be summed up
in one word: engagement.

We focus on the proven liberal education model where


Bishop’s connects students to an array of outstanding
experiential learning opportunities, including internships,
co-ops, practicum, and exceptional training experiences.

These opportunities enable students to strengthen their


skills and obtain valuable experiential and professional
experience, while completing their academic studies.
Our students enjoy being able to specialize in their
field, while still having flexibility to choose courses
from other disciplines. We actually encourage them to
explore multiple interests!
With approximately 2,900 students
representing nearly 80 countries, we
offer a learning environment where
classes are intimate, and students
receive personalized attention from
their professors. We are an English
university in a French community so
while students do not need to know a
word of French, our environment offers
the ability to learn, enhance or become
fully bilingual in both languages.

Bishop’s creates a unique social environment for its students, one that
fosters personal growth. This supportive atmosphere nurtures students,
and helps transform them into confident and skilled leaders, ready to
make a difference in this world. Outside of class, students get very
involved in campus life, which creates a wonderful sense of community.
A plethora of activities and facilities exist both on campus and in the
general area. A newly renovated recreation and athletics facility, over
120 km of hiking and biking trails, plus two theatres, art gallery, music
recital and practice facilities, convenience store, bookstore, cafes, two
libraries, seven residences, medical clinic, and much more.

If you are looking for an


educational experience
Be Curious.
that is engaging, personal Be Purple.
and transformational,
look no further than BU.
Bishop’s University.
Would you like to
own a decacorn?
If you know what it is, you will definitely say yes.
So what is a decacorn? A decacorn is the pivoted to courier deliveries, shopping, food According to Rohan, product market fit is
term for a start-up valued at $10 billion deliveries, and other services. However, they what every start-up is trying to achieve. It
dollars before it is publicly listed, and we differentiated themselves through payments means you have a differentiated product in a
interviewed Rohan Monga, former CEO of and building a financial wallet. This gave big market that fits with what the customers
Gojek, in Indonesia to learn more about his people in Indonesia without bank accounts really love. “These small and big pivots were
time growing Gojek into what became one of the ability to put money in a wallet and send it happening quickly when the competition was
Indonesia’s first decacorns. to their families and others. building and helped build our customer base.”

Here are some of the lessons he learned on


his amazing journey and his advice on leading
a successful company.

In late 2014, Rohan received a call from a


friend he studied with at university, Nadiem
Makarim. She had started a company called
Gojek. She wanted his help managing the
growing company.

“You never know where things will


serendipitously lead with your friends. In this
case, I moved to Indonesia and helped scale
the platform in three and a half years. It’s kind
of crazy to think about where we started and
where it is today.”

At the time, Gojek was growing from a call


center for courier services and a technology
company with a mobile app. Competitors
such as Grab and Uber were successfully
entering the market in Indonesia. To compete
effectively, Nadine and Rohan quickly A driver in Gojek uniform
Being flexible is the one big thing that has taught Rohan that it’s essential to think and
stayed constant in his entrepreneurial journey. experiment deeply and very cheaply about
Rohan believes in being open to pivoting if product market fit.
necessary to deliver a product market fit.
“You must keep changing, gravitating towards “It was an incredible learning experience. As
customers.” I’ve gone through my career, I’ve gravitated
toward building businesses with an incredible
Rohan is now CEO of Zenius Education. He is market fit.”
staying flexible and has pivoted multiple times
in this company too. Today, Rohan is not only a CEO he is also an
active “angel investor.” This is someone who
Zenius Education started with digital videos typically invests money very early into a
preparing Indonesian students for the startup company. Angels have experience
Indonesian national curriculum and college in business and come in with expertise, a
entrance exam. network, and the
As the pandemic ability to mentor. “I
started,
launched products
they “The opportunity to be part love working with
entrepreneurs
that they felt of a mission and vision for and scaling their
students needed, companies.”
like live streaming. something new is great...
They saw amazing
growth.
an incredible experience in So, with all this
experience what
anyone’s career” is Rohan’s advice
Although finding to high school
a product market students?
fit is a key factor to success, Rohan says the
number one factor is timing. “You can have He says to look for a problem that’s bothering
an incredible idea, but timing is the most you. “As long as you have that problem you’re
important factor.” trying to solve it for yourself, you have at least
one customer to build for. The level of passion
If you’re two years ahead of the time for the you may have for building a start-up can be
market to scale, then even with the best amplified if it’s a product that impacts your
management team, a lot of funds raised, and a life. That’s the ideal circumstance.”
bright outlook, you cannot scale.”
Rohan believes that it’s exciting to be part
Rohan also knows firsthand that being realistic of a startup at some point in your career.
and thorough are incredibly important. “Whether it’s in marketing, sales, operations,
business, product, or human resources, having
“My first startup was a failure. It was the opportunity to be part of a mission and
bootstrapped (this means the founders fund vision for something new is great. To be part
the company themselves), so I and two other of an engaging and exciting team working
co-founders self-funded it for close to three towards achieving the change that everyone
years. We did a bunch of research before wants to see in the world can be an incredible
crafting the idea, but we made a few too many experience in anyone's career.”
assumptions about the problems the market
faced.” “The people you meet, and the friends you
make, are super influential in helping you
This meant they weren’t able to build product grow as an individual. How you treat others
market fit. “We were too optimistic and didn’t is a huge influence on your opportunities and
have enough realism and pragmatism, and experiences. Building your network is just as
even had slight pessimism.” This experience important as any in-class learning.”
Bring your natural curiosity
to Bucknell University in
Pennsylvania, where you’ll
meet world-class faculty
and study in leading-edge
lab spaces.
Here, you can develop a way to filter
harmful carbon out of the air, slowing
the spread of global warming. Or design
a computer program that eliminates a
chronic disease. Or invent a cheaper way to
bring clean water to communities in need.

From here, anything is possible.

BUCKNELL.EDU/INTERNATIONALADMISSIONS // BUCKNELL UNIVERSITY, ONE DENT DRIVE, LEWISBURG, PA 17837, USA


WHO WE ARE SUPPORT FOR YOUR COLLEGE SEARCH

• Bucknell is an innovative University based in the liberal arts. We have three colleges:
COLLEGE ADMISSIONS
the College of Arts & Sciences, the College of Engineering and the Freeman College INSIDER PODCAST
of Management Listen to Our Podcast
• With 65 majors and more than 70 minors, we help you explore many different Get your advice straight from the source: the admissions
counselors who actually read student applications. In each
interests, meaning you’ll graduate with an array of in-demand skills.
30-minute episode of College Admissions Insider, our biweekly
• We have a 9-to-1 student-faculty ratio and average class size of 20. podcast, students and families get timely, relevant advice.
Listen at go.bucknell.edu/AdmissionsPodcast or wherever
That means our professors will know you and support you in every aspect you get your podcasts.
of your education.

• With more than 200 student clubs, you’ll discover something amazing every day
ADMISSIONS BLOG
of the week and make lifelong friends.

• Bucknell’s housing and dining options are designed to make you feel at home. Read Our Blog
On our blog, we answer the questions students ask most. Will
applying undecided hurt my chances? Should I use the Common
App or the Coalition App? What makes an essay stand out?
Visit go.bucknell.edu/AdmissionsBlog for these answers
and many more.

GO BEYOND THE CLASSROOM


AND EXPERIENCE THE
REAL WORLD
At Bucknell, we support our students as they explore their intellectual curiosity,
and we empower them to become innovators in whatever field they choose.
It starts in the classroom, where our world-class professors personally guide
discovery in small groups. But it doesn’t end there.
We are a living-learning community where students explore the ideas and
theories they’re passionate about. This happens in laboratories, residence hall
lounges, the local community and study-abroad programs around the world.
It’s why our students graduate ready to make a difference and shape the world
they live in.

Learn more at go.bucknell.edu/InternationalStudents

BUCKNELL.EDU/INTERNATIONALADMISSIONS // BUCKNELL UNIVERSITY, ONE DENT DRIVE, LEWISBURG, PA 17837, USA


5 careers for those who love
technology and people
1. Corporate travel consultant
The corporate travel consultant puts together trips that meet client expecations, finds the
best routes and fees, and solves problems that arise during the planning and execution
of travel.
The tech side: Requires an understanding of global distribution systems, programs that
track airfares and rental car fees, airline routing principles, and international regulations.
The hospitality side: Provides an optimal experience for clients, uses problem-solving and
critical thinking strategies, and acts as a business consultant.

2. Technical marketer 3. Data Engineer


Marketing is a chief priority for The sharing economy has created a
businesses today, and the role of the whole new business model based on
marketer has taken a more technical people connecting with each other.
turn, requiring marketers use the latest Data engineers build and manage data
programs and tools to make services, websites, and web applications
businesses visible and successful in that run the sharing economy.
the digital space. The tech side: Knows basic programming
The tech side: Implements the SEO and languages, such as SQL and Python,
SEM best practices, seeks and inter- understands data structures and cloud
prets website analytics, and has basic platforms, and
knowledge of HTML and JavaScript. compiles and interprets data.
The hospitality side: Focuses on The hospitality side: Brings a human
caring for the brand’s reputation, takes touch to a website or application and
EHL HOSPITALITY BUSINESS SCHOOL
a customer-centric approach to all creates outstanding customer

Hospitality & Technology: The


tasks, creates outstanding experience experiences that help businesses grow.
online, and builds trust.

Perfect Blend for Future Success


Pleasing customers using the latest technology opens many doors

This is where the graduates of EHL’s Bachelor of Science in International Hospitality


Management stand out from the crowd. With a balanced set of customer-centric soft
skills, business know-how, and an innovative tech mindset, they are able to implement
technology to create wonderful customer experiences. It’s why top companies such as
Apple, LVMH, L’Oréal, Procter & Gamble, Nestlé, and Tesla engage EHL’s students as
consutlants and actively recruit EHL graduates year after year.

Young people who are interested in the technical side of hospitality and other service
businesses will find a wealth of opportunities in today’s job market. Here are a few jobs
that are a good fit for people with strong IT skills and a people-pleasing personality.

→ Visit ehl.edu for more details


STUDENT STORY
4. E-commerce manager
An e-commerce manager helps retail
brands build their online presence and
Connecting hospitality &
sell to customers through their websites.
The tech side: Knows how to do website
technology innovation
development and optimization, analysis Elliot Morrisod studied on EHL’s Bachelor of Science in International Hospitality
of e-commerce functions on a website, Management and completed a tech internship in Palo Alto, California. He had always
and analysis of competitor sites. been passionate about technology and innovation and the hospitality studies at EHL
The hospitality side: Increases sales and allowed him to combine several of his passions into an exciting study program and
customer satisfaction by creating an future career path. This is the story of his internship at Swisscom Cloud Lab Ltd.,
experience designed around the an outpost of Swisscom.
customer, making clients feel valued,
and encouraging brand loyalty.
His internship role and responsibilities
I am the Innovation Manager for my administrative internship. My tasks vary, but I am
5. Customer Relationship Manager primarily in charge of discovering current trends in the tech market and suggesting
A customer relationship manager uses data to understand how customers interact with the innovations for Swisscom in Switzerland. For the first month, I was in charge of
business and proposes solutions to improve the customer experience to increase loyalty. organizing our annual Startup Challenge, where we bring CEOs of five Startups from
The tech side: Interprets data collected from customer behavior, analyzes the brand’s Switzerland to Palo Alto in order to give them a business acceleration program in
online reputation and user experience, has the know-how to drive sales growth. one week.
The hospitality side: Focuses on creating excellent customer experiences, a sense of
humanity and community, strategies to improve customer retention and build How EHL prepared him for this work
the organization. I would say the first aspect that really has helped me is the international aspect of
EHL. The Silicon Valley is widely international, which means that you meet people from
As you can see, there’s a growing need for professionals who have both technology abroad every day. You have to be open-minded and EHL teaches you this aspect very
and hospitality skills, and EHL is working to prepare graduates for that demand. With well… and I am able to apply a lot of the hospitality theory I learned.
two 6-month internships during its bachelor program, plus an innovation hub, business
incubator, and a student consulting project, EHL offers its students the opportunity to His advice for students considering this path
explore these opportunities in various industries. I will just say that the ambiance and the atmosphere in general at EHL are absolutely
unique and you won’t find those elsewhere. Every semester, you have more than a
But how does hospitality connect to technology innovation? Read our student story. hundred companies coming on campus to find new talents and new interns, this is
incredible. And wherever you travel, you can be sure that people will know about our
school. If you’re interested in studying at EHL, think no more, I guarantee that you will
not regret it.

→ Student Story, next page


“To summarize it is that we need students to Jake also points out that Imperial does not
be excelling at maths! We look for people who place any focus on “extra-curricular” activities,
are good (I mean, very, very good) at maths so unrelated activities won’t significantly
and are excited by computing and its many influence how admissions officers assesses a
applications. student’s academic profile.

We welcome people with a wide variety However, they are looking for a student to
of subjects they’d like to mix with maths – demonstrate academic interest in computing
usually physics, for example. We are looking and transferable skills /competencies such as:
for students who are, or have the potential to
• The ability to work as part of a group/team,
be, great problem-solvers, lateral-thinkers, or
for the purposes of research, collective
systematic thinkers.”
problem solving, and communication of
Jake strongly encourages applicants to take results/findings.
Further Maths or the most rigorous math • The ability to present key facts, ideas,
course available. “If the school offers Further problem solutions, results etc., both
Maths, we expect them to take it. If their verbally and in written form.
school does not offer the chance to take
• The ability to work independently.
Further Maths, please make sure this is stated
in the school reference. We will take this into • The ability to use computer systems and
Photo by Imperial College London: Brain visualisation main entrance, South Kensington Campus appropriate software packages as an aid
account. It is desired but not essential.”
to research, analysis, problem solving, and
presentation.

Tips for applying to


All applicants (particularly those not taking
Further Maths) are encouraged, and may be • The ability to exercise self-learning.
required, to take a STEP exam in Maths. Jake
feels that extra tuition is advisable because • The ability to use acquired theoretical
of the difficulty and style of questions. For and practical knowledge to tackle unseen

computing at Imperial
applications to Computing courses, Imperial problems.
usually asks for a Grade of 2 in STEP II. You
will also need to locate your local examination But overall, Jake stresses that as a UK
center for this test. This can take a bit of time university, nothing is weighted as much as a
and planning if you are not in the UK. student’s academic interest.
Imperial College London is consistently ranked one of the top universities in the world.
Here is what they are looking for in students applying to their computing degrees.

It is easy to find out the basic entry “If you are in this category and are thinking of
requirements to apply to a degree, but are applying to our courses, but are worried that
there qualities that set you apart from other a lack of computing experience will leave you
applicants? at a disadvantage, don’t be.”

Jake Ganymede is a Senior International This is because Imperial teaches a variety of


Officer at Imperial College London, and he programming languages from the beginning
shares his perspective on what makes an in the first and second year, so not having
attractive applicant to Computing at this previous programming experience won’t be a
world class university. problem. This also means that you don’t need
to have taken A-level Computer Science or
You may be surprised to hear the answer isn’t AP Computer Science to apply to computing
necessarily programming experience. Jake at Imperial.
says that each year, a large number of the
college’s incoming students have no prior So, if knowledge of programming is not the
programming experience. most important quality, then what is?
Photo by Imperial College London: Student at Dalby Court, South Kensington Campus
Inspired to become a successful CEO? As you have read, it is never too early to A growing number of high schools have If you don’t find an opportunity that fits your
started gaining business and entrepreneurial skills. Here are some ideas to help you. entrepreneurship clubs that encourage needs, why not start something new?
students to create startup businesses.
The process of building something from
Try reaching out to nonprofit organizations, scratch and the lessons learned along the way
Paul Sweet is currently the Director of various fields. Entrepreneurs are needed in i.e. environmental, animal welfare, social will be valuable for any budding entrepreneur.
University & Careers Counselling at Dulwich government, education, health care, and the service, or women’s rights groups. Taking It is not about being flashy or making the
College Seoul. Previously, he was Associate nonprofit sector, just as much as in business. on a project for causes you care about is a biggest impact. It is about getting out there,
Director of Admission at Babson College. wonderful way to practice entrepreneurship. doing something, and being able to reflect and
When working in university admissions, I It is making an impact on your community. grow from the experience.
Babson College is known for training was tasked to find students who were not
entrepreneurial and business leaders. It only strong academically but also had other
introduced entrepreneurship as an academic competencies that would make a potential
discipline nearly 50 years ago, which means it
was one of the first institutions in the world to
entrepreneur.
Some business competitions for high school students
teach the subject. These qualities may include, but are not limited Start planning to see if you can take part in the next round of these challenges
to, creativity, critical thinking, communication,
We asked Paul to share his thoughts on an empathy for others, initiative, leadership,
entrepreneurial mindset and the advice he persistence and self-awareness. Blue Ocean High School Entrepreneur Pitch Competition
has for students interested in building their
entrepreneurial skills. As a counselor, my colleagues and I help The Citizen Entrepreneurship Competition
develop these same skills in our students. We
“Someone with an entrepreneurial mindset want them to identify an important need and The Conrad Challenge
sees challenges as opportunities. This person lead others to bring about positive change; The Diamond Challenge
identifies an issue, makes a plan to tackle the thus helping them develop an entrepreneurial
problem, and then takes action to solve it; mindset. GENIUS Olympiad
leading, empowering, and inspiring others in NFTE’s World Series of Innovation
the process.” Students can nurture their interest in
entrepreneurship in both direct and indirect The Technovation Challenge
Although often considered in a ways. Many colleges and universities offer
business context, the great thing about summer and academic year programs that Wharton Global High School Investment Competition
entrepreneurship is it can be applied to allow students to explore this topic.
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Silicon Valley
Veteran

Phil
Roybal Phil was employee number 35 at Apple Computer.

Tech devices are probably at the center of your What was your education and how did When I started at Apple we stored programs
daily experience. But this wasn’t even possible you start your career in tech? on audio cassettes, and one of my first tasks
until the 1970’s, and what made it possible was to help market our new floppy disk drive,
I have a BSEE/CS from UC Berkeley, but my
was the new technology of transistors and which stored about 140KB per side. For
tech experience began much earlier.
integrated circuits. comparison, my iPhone holds 512GB and
I got interested in electronics around 10, sells for about 70% of that first drive’s cost in
But the transformation is also due to constant dollars.
experimenting in my family’s basement. My
passionate young tech enthusiasts who spent
uncle was an engineer on the space program.
hours in garages and basements dreaming What was Silicon Valley like in its very
Then, at 16, I got a job at a local TV shop,
of a day when people could own their own beginning?
repairing and setting up color TV’s (which
personal computers.
were a novelty back then) for installation. Before Shockley Semiconductor arrived in
1956, this was The Valley of Heart’s Delight
The phenomenon known as “Silicon Valley”
During college summer breaks I worked at - an agricultural area. From Shockley’s work
(a term used to describe an area in California
Whittaker Corp. as a technician, building came the chip houses and the fortunes
associated with tech companies) grew from
digital radar systems for air traffic control. they generated - Intel, AMD, National
this time. Phil Roybal was there in its early
They offered me a job after college, but I Semiconductor (where I worked for four
days and was part of this tech revolution that
accepted one from HP instead. years), and more. They minted millionaires
has gone on to sweep the world.
who willingly financed the next generation of
Here are some of his memories of the rise of What was technology like back then? companies.
Silicon Valley, what it was like working within I started my career before floppy discs, email,
the Internet, and cordless phones. I saved Start-up consultant Mike Markkula, who
this industry with some of the great names in
software on punched paper tape when I retired young from Intel and became an angel
tech, and his thoughts for young people their
installed computers for my HP customers. investor, invested $91,000 in two scruffy
careers today.
young men with a design for a personal Early on, there weren’t many women in the
computer. With that money, Apple Computer hiring pool. It wasn’t until the late 70’s at
was incorporated in 1977. Mike was the Apple that I saw my first female professional
first Apple chairman, and then a CEO of the job applicant. I hired her and she was a great
company. addition to the team.

Venture financing and a supply of engineers What was it like working at a world
from Stanford, Berkeley, and other local leader in tech like Hewlett-Packard?
universities exploded the quiet apricot
I was very proud to be an HP engineer. We
orchards of Heart’s Delight into a bustling
had a sign in the Lab: HP: Has to Perform. We
tech center of over 1M people.
designed elegant equipment, built to last.
But there was a cost. The salaries tech
Back then Bill Hewlett and Dave Packard
companies could pay made home prices rise
“managed by walking around”. I met Bill, and
2500% over my working lifetime. A house my
his son Jim played guitar at my wedding. Our
wife and I bought for $60,000 in the ‘70s would
team was pioneering computer-controlled
go for nearly $2M today. Homelessness is a
microwave test equipment, doing things that
growing problem because of housing costs.
hadn’t been done before. It was exciting to be
an engineer there.
Was tech a male dominated industry
when you started? Has that changed? You were one of the early employees at
Tech was a boy’s club. (Check out one of the Apple. What was it like?
first Apple II advertisements.) Of the 1000
I joined Apple in 1978 as employee #35
Freshman Electrical Engineering students
to build the product marketing and tech
at Berkeley in 1964, only six were women.
support departments. I was their first Product
Dances weren’t much fun.
Marketing Manager. We didn’t have a building
- just a couple of offices behind a restaurant in When developing the Apple II, they created a few in different colors. Steve Jobs eventually chose to produce them in a creme
Cupertino. color. This is a photograph of Phil with the only known Apple II that was produced in red.

It was chaotic and amazing. I handled tech What would your legacy at Apple be? What have been the most rewarding
support. The day before I started work my I believe I gave the company a human face. parts of your career in tech?
boss, Mike Markkula, told me, “I’ll be out of The first few hundred thousand Apple II’s I fell in love with computers as a freshman at
town. There’s a stack of phone messages on went out with a letter from me offering Berkeley and love them still. Author Arthur
my desk. Just start returning the calls.” support resources. Within the company I saw C. Clarke said, “Any sufficiently advanced
thousands of employees on their first day of technology is indistinguishable from magic.”
Years later, I helped with the Apple Road Show training. It was my task to tell them the Apple
where we loaded computers onto trucks story. I’ve been honored to meet and work with some
emblazoned with the Apple logo and ran amazing magicians. In creating the modern
seminars and trade shows in different cities. What did you move onto after Apple? computer industry, we literally changed the
After Apple I formed Roybal Associates, a world.
What was it like working with Steve Jobs? marketing consulting company. Most of my
I worked for Steve Jobs for a couple years. He work for the next two decades was exhibit What advice would you give young
was the most confident and single-minded staff sales and presentation skills training. people planning their careers?
person I’ve ever met, and I learned a lot from I also taught woodworking professionally When you’re young and earning your spurs
him. I liked him most of the time, but he could and began volunteering in the public school you’ll spend a lot of time working. Take time
be abrasive too. system (which I still do). to figure out what you like and follow that.
Something he said to me one day that has Then, in 2010, I met Satish Mirle who invited I used to tell my children, “Find something you
stuck with me is, “Most people never do me to help him build what we now call like so much you’d do it for nothing. Then get
anything great because no one asks them to.” MaiaLearning, where I am the VP of Marketing. someone to pay you to do it.”
1977 advertisement for Apple II in Byte magazine
®

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