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DIPLOMA IN ACCOUNTANCY
FUNDAMENTALS OF ENTREPRENEURSHIP
(ENT300)
GROUP ASSIGNMENT
GROUP: AC1105A1
TABLE OF CONTENTS
TABLE OF CONTENTS......................................................................................................... 2
ACKNOWLEDGMENT..........................................................................................................5
COVER LETTER.................................................................................................................... 6
PARTNERSHIP AGREEMENT.............................................................................................8
EXECUTIVE SUMMARY....................................................................................................13
1.0 INTRODUCTION............................................................................................................15
1.1 INTRODUCTION TO ANFFIN VENTURE............................................................................ 15
1.2 PURPOSE OF BUSINESS PLAN.......................................................................................... 16
1.3 COMPANY BACKGROUND................................................................................................ 17
1.4 PARTNERS BACKGROUND................................................................................................ 19
1.5 BUSINESS LOCATION....................................................................................................... 31
2.0 ADMINISTRATIVE PLAN............................................................................................ 34
2.1 BUSINESS VISION, MISSION AND OBJECTIVE.................................................................. 35
2.1.1 Vision................................................................................................................................. 35
2.1.2 Mission............................................................................................................................... 35
2.1.3 Objectives.......................................................................................................................... 35
2.1.4 Values................................................................................................................................. 35
2.1.5 Goals.................................................................................................................................. 35
2.2 ORGANIZATION CHART................................................................................................... 36
2.3 MANPOWER PLANNING.................................................................................................. 37
2.4 SCHEDULE OF TASKS AND RESPONSIBILITIES.................................................................. 38
2.5 SCHEDULE OF REMUNERATION...................................................................................... 40
2.5.1 MONDATORY BENEFIT................................................................................................ 40
2.5.1.1 Employees Provident fund (EPF)................................................................................. 40
2.5.1.2 Social Security Scheme (SOCSO)................................................................................. 41
2.5.1.3 Leaves............................................................................................................................. 41
2.5.1.4 Fringe Benefits:.............................................................................................................. 41
2.6 LIST OF OFFICE FURNITURE AND FITTINGS..................................................................... 42
2.7 LIST OF OFFICE EQUIPMENT........................................................................................... 42
2.8 LIST OF OFFICE SUPPLIES................................................................................................. 42
2.9 LIST OF UTILITIES............................................................................................................. 42
2.10 FACTORY LAYOUT............................................................................................................ 43
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ACKNOWLEDGMENT
Thank God for His bounty to us and Thank you Allah SWT for this opportunity to complete
this project paper in the time given by our lecturer, Madam Khairiah Mazdiah Kalimin. We
can complete this business plan solution very well through the support and cooperation of
several people who also provide guidance to all of us.
Next, not to forget we also thank the parents and family for all the support throughout
our completion of this task. Not to forget our classmates and especially the group members,
Awang Mohd Azniel, Nur Alia Farzana, Farah Saleha, Farrah Amira, Izzah Najihah and Nur
Asia Hawa, for their support, knowledge, ideas and valuable comments on this assignment
which is very inspiring to improve our project.
We would also like to thank all those who have assisted us directly and indirectly in
completing this business plan assignment.
Finally, we hope that this business plan will be a useful and inspiring guideline for us
in running the business in the future. Thank you.
COVER LETTER
Diploma in Accountancy,
Faculty of Accountancy,
Sabah, Malaysia.
Madam Khairiah Mazdiah Kalimin
Dear Madam,
In accordance with the title above, ANFFIN Venture would like to submit our business plan
for your analysis, evaluation, and references. ANFFIN Venture business partners and the site
address are as mentioned below:
3. Business address:
ANFFIN Venture,
Sabah, Malaysia.
4. We hope that our business plan is acceptable and meets your requirements for this
subject. We also hope that our business plan will provide many benefits to those who are
interested in starting a joint venture to manufacture frozen food industry in Malaysia to be
more prosperous. Thank you.
Yours faithfully,
azniel
(AWANG MOHD AZNIEL BIN ASAT)
PARTNERSHIP AGREEMENT
Nature of Business:
The business has been registered under the Business Register under the name ANFFIN
Venture. This business is a company that focuses on the manufacture of frozen samosa food,
where the products will then be distributed to customers through direct customers, retailers or
wholesalers and is a nutritious type of snack, suitable to be consumed by all communities in
Kota Kinabalu, Sabah.
All of partners are agree to sign this partnership agreement on 1 st October 2019 and witnessed
by two lawyers that has been appointed for this purpose, namely Abu Bakar Samad and
Huzaifah Ali from Koh Kee Leng and Company. The function of this partnership agreement
is to prevent any fraud and manipulation that may occur during the operation of the business,
while ensuring that the business runs efficiently and effectively.
CAPITAL
Equity Contribution (CASH):
NAME PERCENTAGE RM POSITION
(%)
AWANG MOHD AZNIEL BIN ASAT 20 7,270.20 GENERAL
MANAGER
FARRAH AMIRA BINTI LUL 16 5,816.16 ADMINISTRATIVE
LASRIN MANAGER
IZZAH NAJIHAH BINTI ARMAN 16 5,816.16 MARKETING
MANAGER
FARAH SALEHA BINTI SUBI 16 5,816.16 OPERATION
MANAGER
NUR ALIA FARZANA BINTI 16 5,816.16 FINANCIAL
ZAMRUS MANAGER
NUR ASIA HAWA BINTI AMAN 16 5,816.16 EMPLOYEE
TOTAL (RM) 100 36,351.00
We ANFFIN Venture partners agree to work together and strive to the end to achieve the
company's mission and vision, accompanied by good faith and close relationship with each
other in ensuring the success of the company and strive to bring our products to customers
and markets nationally and internationally in the future.
1) Business Location:
ANFFIN Venture,
Lot 18, Lorong Indah Permai,
Taman Indah Permai,
88450 Kota Kinabalu, Sabah.
4) Perquisite:
Any additional payments or charges are to follow the current profit and will be
present at the end of the annual financial statements.
5) Management of Salaries:
NAME RM
AWANG MOHD AZNIEL BIN ASAT 2,500.00
FARRAH AMIRA BINTI LUL LASRIN 2,000.00
IZZAH NAJIHAH BINTI ARMAN 2,000.00
FARAH SALEHA BINTI SUBI 2,000.00
NUR ALIA FARZANA BINTI ZAMRUS 2,000.00
NUR ASIA HAWA BINTI AMAN 1,200.00
TOTAL 11,700.00
6) Labour Right:
Each partner is entitled to take eight (8) days leave and fourteen (14) days sick leave
annually.
7) All partners have to work hard, build up trust and honesty in their own self, all
information should be informed to other partners and all partners should keep
secret and policy of company.
9) All partners should help each other’s in ensuring the successful of business in the
future.
12) This agreement is valid for five (5) years starting from the date of this agreement.
azniel
AWANG MOHD AZNIEL BIN ASAT (GENERAL
MANAGER OF ANFFIN VENTURE)
faralasrin
FARRAH AMIRA BINTI LUL LASRIN
(ADMINISTRATIVE MANAGER OF ANFFIN VENTURE)
dekza
IZZAH NAJIHAH BINTI ARMAN
(MARKETING MANAGER OF ANFFIN VENTURE)
sally
FARAH SALEHA BINTI SUBI
(OPERATION MANAGER OF ANFFIN VENTURE)
aliafrzna
NUR ALIA FARZANA BINTI ZAMRUS
(FINANCIAL MANAGER OF ANFFIN VENTURE)
asiahawa
a
NUR ASIA HAWA BINTI AMAN
(EMPLOYEE OF ANFFIN
VENTURE)
EXECUTIVE SUMMARY
ANFFIN Venture is based on a partnership where it consists of six members who hold
important positions in the company such as General Manager, Financial Manager, Operation
Manager, Administrative Manager, Marketing Manager, and an employee. The business
capital is RM116,351 where the total contribution of the General Manager is RM7,270.20,
meanwhile other members contribute RM5,816.16 per member. The remaining of RM80,000
is the result of Bank Islam Malaysia Berhad loan. Apart from that, there is also a car worth
RM9,000 where it was also a contribution from all partners, brought in as the business
purposes.
The most popular ANFFIN Venture frozen samosa product is Non-Vegetarian Samosa
as customers prefer to enjoy samosa with chicken from Vegetable Samosa, which is a
vegetable-based samosa. ANFFIN Venture with the slogan ''Bringing Convenience with
Better Food'' is located in Taman Indah Permai, Kota Kinabalu with the address: ANFFIN
Venture, Lot 18, Lorong Indah Permai, Taman Indah Permai, 88450 Kota Kinabalu, Sabah.
ANFFIN Venture is a company that focuses on the manufacture of frozen samosa food in
Kota Kinabalu, Sabah. Samosa or its original name “sambosa” originated in the Middle East,
then it was introduced in the Indian subcontinent by traders from Central Asia in the 13th or
14th century. This is a type of food prepared from meat, beef, onions, and other ingredients.
Over time, it becomes contagious and people begin to diversify its filling. To this day, there is
a wide variety of samosa fillings, such as chicken fillets, potatoes, vegetables, and various
other recipes and now it is increasingly known and consumed by residents around the world.
The frozen samosa we offer to customers is triangular in shape, wrapped with spring
rolls and filled with a variety of nutritious ingredients. The difference in the variety of
ingredients makes our frozen samosa more attractive and suitable to serve, especially for
breakfast or afternoon tea with family and friends. The light and dry texture gives this samosa
a chance to be one of the products that can be marketed because people like simple things
especially in the preparation of meals. Moreover, the simple steps and materials in making the
frozen samosa provide many benefits to our company and we are very confident that our
market is easily developed and spread in Sabah.
To make it more interesting and appealing, we decided to make some suggestions for
our customers, where they can utilize modern elements nowadays to cook our frozen samosa
by frying it as usual in oil or also can be baked by using air fryer, microwave or an oven. It
definitely tastes as tasty as the filling of frozen samosa because baking or frying is just ways
to prepare the meals.
Apart from that, we at ANFFIN Venture have made a study that Malaysia is a
developed country and quite busy during the day. This causes those who work during office
hours and students who study during the day do not have much time for breakfast, especially
during our presence in amid the pandemic of Corona Virus Disease (COVID-19) where
people do online work and online distance learning from home. Therefore, with our new
innovation, our customer only need to cook a few pieces of frozen samosa for breakfast as a
base, then can be active as usual because the nutritional content of frozen samosa that we
produced can make a person feel full and healthy.
With the loan of money provided as support and capital from Bank Islam Malaysia
Berhad, we hope that ANFFIN Venture able to meet the incredible demand from consumers.
Our business is expected to start in November 2019 and our vision is to make our company
famous, sustainable and satisfied by our customers to develop our frozen samosa products in
order to attract other frozen food companies to deal with us at better prices. This will be
realized with the full cooperation and effort between the partners in promoting the company.
Based on the objectives of our company mentioned above, the production of frozen
samosa products that are manufactured by us has the potential to be a profitable business if
done in a modern way on a large scale and managed systematically. Demand will increase not
only at every opportunity but may become a new daily snack among customers because of its
excellent nutrition and easy to serve. This will give more advantages in making our products
more profitable and stable in the long run as today's customers prefer to consume snacks, but
we offer them better with nutritious snacks to be consumed.
1.0 INTRODUCTION
The business plan serves as one of the steps for entrepreneurs to see and evaluate the
proposed business efforts objectively, critically, and practically. This is because for a business
like ANFFIN Venture, it is very important for us to know the ins and outs of the business in
more details so that we can make a wise decisions in increasing profits and revenue, as well
as improving all the weaknesses of our company.
Next, another purpose of this business plan is to convince the relevant parties about the
potential investment of the undertaken project. In this regard, we have obtained a working
capital loan from Bank Islam Malaysia Berhad for RM 80,000 as our step in opening a new
business, namely ANFFIN Venture. We agree to take a loan from Bank Islam Malaysia
Berhad because the bank prioritizes transactions with halal and shariah-compliant
investments. We are also confident with the help and support from Bank Islam Malaysia
Berhad as it is a trader which leads to profit and “al-Falah” for its customers, that is success
of this world and the hereafter.
Last but not least, business plan is to allocate business resources effectively where the
information and guidance contained in the business plan provides aids for a business in
mobilizing all available resources. For instance, for ANFFIN Venture which is a new
operating business, it is definitely needs a lot of resources in order to be success in the world
of businesses such as has a good human resources to produce our frozen samosa products,
advertise and distribute the products in order to satisfy the demands.
BUSINESS ADDRESS Lot 18, Lorong Indah Permai, Taman Indah Permai,
88450 Kota Kinabalu, Sabah
TELEPHONE NUMBER 011 – 1253 8786/ 088 – 123456
SYMBOLS DESCRIPTION
Word ‘ANFFIN’ Is the combination of the names of our
partnership members, consisting of Awang
Mohd Azniel, Nur Alia Farzana, Farah
Saleha, Farrah Amira, Izzah Najihah and
Nur Asia Hawa.
Word ‘Venture’ Carries the meaning of our joint efforts as a
team in running a manufacturing business of
frozen samosa products.
Samosa Showing the products that our company
produces for customers.
Spoon and Fork Meaning that our frozen samosa products
are suitable to be consumed to satisfy
hunger.
General Manager
Permanent address: Kampung Taun Gusi 2, Jalan Kudat, 89150 Kota Belud,
Sabah.
Email address: aaznyeel@gmail.com
Age: 21
Administrative Manager
Age: 24
Marketing Manager
Permanent address: Lot 1- - 2G, Kompleks Darul Kifayah. Jalan Tanjung Taras,
Membedai, 87008 WP Labuan.
Email address: zahjhah452@gmail.com
Age: 21
Details of the post: Marketing Manager is responsible for ensuring that sales
strategy plan is implemented according based on the
discussions of the organization's members, enhance sales
promotion, convey authentic information to external
agencies and maintain business relationships with external
parties to thrive the business.
Operation Manager
Age: 21
Financial Manager
Permanent address: No. 51 Lorong 15, Phase 1A, Taman Kuala Menggatal,
88450 Kota Kinabalu, Sabah.
Email address: nuraliafrzna@gmail.com
Age: 21
Employee
Age: 23
29 | P a g e
Address of business:
ANFFIN Venture, Lot 18, Lorong Indah Permai, Taman Indah Permai,
Map:
The location of ANFINN Venture premise, where is also the office and factory for
manufacturing our frozen samosa products, located precisely in the population area where our
target customers are located because our premise are located close to their location and
public. In addition, the location address of ANFFIN Venture is at Lot 18, Lorong Indah
Permai, Taman Indah Permai, 88450 Kota Kinabalu, Sabah and it is an often visited or passed
route, where people go to the nursery to send their children and students or employees went
to university or workplace. Besides, as for now we are not open for 24 hours due to the
pandemics, therefore, we provide cash on delivery (COD) throughout the Taman Indah
Permai area and other nearby areas by charging based on distance. We also encourage our
customers to use contactless payments with payments through online banking, PayPal or
Touch and Go Wallet. Customers just need to contact us on the platform provided such as on
our social media accounts (Facebook, Instagram, and Twitter), place the desired product then
we will deliver it right to their doorstep. This makes them no need to go out, come to our
premises, just stay at home and the frozen samosa ANFFIN Venture will arrive and can be
enjoyed with the family.
31 | P a g e
Some factors that have been influencing us to choose our current business location are
because cost rental of the premise is RM1,000 per month, which is very worthwhile and
accurate for a new business like us as the price is affordable, in addition to the premise has
such a very good basic amenities, such as good electricity and water supply. Other than that,
another factor is because the distance for us to obtain raw material resources is not too far
from our business premises because the distance between ANFFIN Venture and Kota
Kinabalu city is only about
15.8 kilometres for 25 minutes. In addition, our company also has a transportation facility
where the owner of the company, namely Awang Mohd Azniel has contributed a car for
business purposes. Furthermore, we also agreed to choose the Indah Permai area as our
business centre because it is close to residential areas such as Kampung Sepakat Jaya and
Taman Kuala Menggatal, the school and university area of Universiti Teknologi MARA
(UiTM) and Politeknik Malaysia, branch Kota Kinabalu, as well as other public areas such as
supermarkets and restaurants. Last but not least, of course the factor is because the manpower
available in our business is sufficient to meet our customer needs.
ADMINISTRATIVE
PLAN
Administration plan is the most crucial thing to be consider when opening a business. This is
to secure an efficient business operation that run accordingly to pursue business goals.
Administration manager's role is to oversee the administrative operations of a business. They
are in charge of the department's day-to-day functions as well as supervising and supporting
staff. Thus, an administration manager should possess skills and abilities to run the
administration function such as planning, controlling, organizing, and leading the business.
The duties and responsibilities of administration manager are to develops and implements
policies and procedures to improve operations and function of each department, structure an
employee’s salary with providing them fringe benefits and compensation and providing
employees with a safe working environment to secure a safe and well-maintained facility that
meets environmental, health, and security standards for the employees.
The administration manager’s task also includes designing effective budget model for
the business and oversee its implementation, administration also responsible to ensure
employees get the salaries as agreed according to the partnership agreement and their EPF,
SOCSO, Annual Leave, Maternity Leave, Bonus, and etcetera has taking into account as
well. Therefore, we at ANFFIN Venture has seen administration function as a crucial element
whereas it acts as a backbone of the organization that helps the business operations runs
accordingly as planned. We at ANFFIN Venture, specialist in manufacturing samosa frozen
food can see the potential demand in the market that shows dramatically increase day by day.
Thus, we see this potential as a business opportunity to create this business not to just fulfill
the demand in the market but also to create a new samosa product that packaged as a frozen
food that can give varieties of choice to the customer.
2.1.1 Vision
The visions of our company are:
To meet various needs of the consumer every day by marketing and selling
food of a consistently high quality.
To promotes affordability food product to every stage of income household in
the community.
2.1.2 Mission
The mission of our company:
To surge ahead in meeting consumer needs and wants who seek for a high-
quality ingredient of food.
Providing excellent services in order to be the dominant food company in the
market.
Exceed the consumer expectation by providing a high quality as well as
affordable price in the market.
2.1.3 Objectives
The objectives of our company are:
To be the leading food producer that offer a high quality and nutritious frozen
food in the market.
To manufacture and market the company’s products in such a way so as to
create value that can be sustained over the long term for shareholders,
business partners, employees, and consumer.
2.1.4 Values
The value of our company:
Produce high quality frozen samosa and build strong customer relationship.
General Manager
AWANG MOHD AZNIEL BIN ASAT
Employee
NUR ASIA HAWA
BINTI AMAN
General Manager 1
Financial Manager 1
Operational Manager 1
Administrative Manager 1
Marketing Manager 1
Employee 1
Total 6
MONTHLY EPF
SOCSO TOTAL
SALARY CONTRIBUTION
Our general manager receives a month salary amounted RM2500 while the other manager we
standardize their salary to RM2000 per manager. As one of our short-term goals is to increase
our sales by 5% every month and if this goal can be achieved, we promised to our partners to
increase their monthly salary RM70 every year.
We at ANFFIN Venture are providing this benefit to every partner and staff in our business as
it is a compulsory as stated in Employment Act 1955 and regulation.
EPF define as a retirement savings fund responsible for ensuring members retirement well-
being. An employer is compulsory to obey to this rule as stated in the Employment Act 1955.
We at ANFFIN Venture decided to choose 13% deduction from the employee’s gross salary.
2.5.1.3 Leaves:
As stated in the Employment Act of 1955 which allows the employee to take leaves from any
occurrences which the implement by our company. We at ANFFIN Venture provides annual
leaves, sick leaves, public holidays, and maternity leave to the employee.
To ensure the welfare and health of our employees has taken care we also provide emergency
leaves and medical leaves to our employee restricted to the valid reason only. For the
emergency leaves the permission only be given in such case like death, accident and etcetera.
For the medical leave, any expenses occur during the treatment of the employees will be
borne by the business with terms that the employee can provide an evidence such as medical
slip from the hospital. Besides, a bonus will be given as well to the partner or employee who
can increase the revenue and sales for our business to keep them motivated to work hard in
the future.
Our office is located at Lot 18, Lorong Indah Permai, Taman Indah Permai, 88450 Kota
Kinabalu, Sabah, Malaysia. The reason why we decide to choose this place is due to its
strategic location. The easy accessibility of our location that is near to 1 Borneo shopping
mall, surround by residential area, supermarket and near to University Technology MARA
will make easier for people to locate our premise and walk into our shop to purchase our
samosa product.
Our office is located at the back of the factory. We have done a minor renovation to ensure
our workers feels comfortable during working and we separate the space for production and
packaging space with the office as well. Our office includes general manager room,
administration room, marketing manager room, operational manager room and financial
manager room. We provide good working condition in our office which we provide such as
computer laptop and chair, good air conditioner, photocopy machine free accessibility to Wi-
Fi to ensure our worker feel comfortable in handling their task.
The specialties feature that we provide in our office is all randomize culture environment to
fill the comfort at our office and this will motivate and enhance the self-esteem in them to
work effectively and efficiently in order to pursue our business goals.
Administrative
Manager Room
General Manager Room
Financial Operational
Manager Room Manager Room
Pantry
Symbol Explanation
Table
Chair
Printer
MARKETING PLAN
Marketing can be defined as satisfying needs and wants through an exchange process
and also can be defined as the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services. Besides, marketing is one most
important part of running a business. It is because, without a good marketing plan, the
business may not be able to achieve its goals.
One of the keys to a successful business is to have a good marketing strategy. So that
we can set out a clear objective to achieve our target. So, the task of the marketing
department of ANFFIN Venture is to fulfil our customer's needed. At the same time, we also
will achieve our target profits
We at ANFFIN Venture are introducing our Samosas with a different taste and
uniqueness which we intend to carry out potential customers and clients in our product and
persuade them to buy the product offered.
3. To increase our sales by making sure customers buy our Samosa repeatedly
4. To ensure ANFFIN Venture reach the goals of the target market and sales budget
Types of product Cost price per unit (RM) Selling price per unit (RM)
Samosa A
150g potatoes
150g chicken
Garlic - 14g
Onion - 50g
Curry powder - (60g) RM7 RM10.90
Oil - 30 ml
2 Eggs
Bread crumb -120g
Curry leaves (8g)
Salt 6g
Maggie Cukup Rasa (10g)
Samosa B
Tuber- (135g)
carrot (100g)
frozen peas (100g)
Garlic - 14g
Onion - 50g RM6 RM9.90
Curry powder - (60g)
Oil - 30ml
2 Eggs
Bread crumb -120g
Curry leaves (8g)
Salt 6g
Maggie Cukup Rasa (10g)
The price that has shown in the table has included the cost of the material to produce
our product. Furthermore, these prices above are excluded postage to our outlet. We are
selling the products according to customer needs and wants.
Cost of Material:
TOTAL 12,343.06
We have segmented the market based on food habits into two main categories which
are Vegetarian or Non-Vegetarian.
Based on research, it has been ascertained that the majority of people are Non-
Vegetarian. Therefore, our sales would be very low if we just focused only on the Vegetarian
market. Hence, we even cater to the Non-Vegetarian market and make it even better.
Vegetarian
25% Non
Vegetarian
Vegetarian
Non Vegetarian
75%
A target market is a specific group of customers who have been identified as people
with needs or wants that can be met with a product or services from this company. Therefore,
to ensure that our marketing efforts meet the needs, wants, and demands of customers as well
as bring profits, we at ANFFIN Venture have identified and focused on selected customer
groups.
8%
14%
56%
22%
Target Market %
Children 8 -Samosas are available in attractive sizes and shapes. it also tastes
interesting while providing balance for their development and growth.
Employees 22 -They prefer a faster breakfast because they are very busy with work and
sometimes forget to take breakfast
Parents 14 -Frozen samosa will make it easier for them to provide a balanced meal
for their family with an easy and quick way to be served for breakfast and
afternoon tea.
3.4 COMPETITORS
3.4.1 Analysis of Competitor
Table 2: Competitor swot analysis
Strengths Weaknesses
Opportunities Threats
-Taxation
2. Indah Bakery
Strengths Weaknesses
Opportunities Threats
Strengths Weaknesses
Opportunities Threats
Strengths Weaknesses
Opportunities Threats
ANFFIN Venture 20
Indah Bakery 30
Indah Bakery
30%
ANFFIN Venture
20%
Dream Enterprise 35
ANFFIN Venture 30
Indah Bakery 20
ANFFIN Venture
30%
In the first year of running the business, we estimated that the number of customers
who buy and need our service is about 30 people a day. Next, for the second year, we
estimate that the number of customers has increased by 4% of the number of customers the
previous year. Therefore, we assume that the average person can contribute to our store of
RM52 per order and we estimate that more than 30 people will come to our store to place an
order. Unfortunately, in the first year, there is up and down of our sales due to pandemic
especially in March until April and continue to increase in the beginning of May.
1 Jan 40,200
February 40,560
March 35,800
April 35,000
May 38,000
June 39,800
July 40,050
August 40,250
September 40,560
October 38,500
November 40,050
December 40,560
1 - 469,330
2 4 488,103.20
3 6 517,389.39
*We estimated that for the second year, the sale was increased by 4% and the third year of
sales, the sales were increased by 6%.
Marketing strategy is a very important step to attract customers to buy our product.
The objective of having a marketing strategy is to allow the company to carry out its mission
effectively and efficiently.
Marketing strategies are generally concerned with marketing mix principles which are
known as the 4 Ps used to assist in pursuing the business's objectives.
i. Product strategy
i. Product/Services Strategy
Our company's product strategy is to offer products of good quality and the materials
used to produce the product are also of high quality. Besides, our products focus on vegetable
lovers and non-vegetable enthusiasts. For example, we have produced two types of Samosa
flavors, namely Chicken Samosa and Vegetable Samosa. This is because not everyone is a fan
of vegetables. With the difference between these two flavors, both can be enjoyed, and it will
attract more customers to visit our store.
We use price strategy to attract more customers and to gain market share. For
example, offer low price of our product or give out a coupon discount for every purchase.
Then, we also will do a lucky draw to the regular customer monthly to encourage them to buy
our product repeatedly and become our loyal customers.
Direct to Consumer
When we directly sell to the consumer, there are not involved the retailers and the
wholesalers. The consumers will have their own choice and to choose between Samosa A or
Samosa B. Plus, it will be easy when dealing with the customer who buy our Samosas in
large numbers. We choose this type of distribution because we are providing high quality
Samosa every day to meet everyone is needs and wants.
Besides, to make our product well known, we need to spread our product, so we act as
a supplier to expand our product on the certain places. Therefore, we can achieve the aim of
expanding the coverage, increase our sales, capturing the market and boosting the brand-
name of its merchandise within a relatively short time. For now, we are just focusing on
retailers in all main area in Taman Indah Permai, so that the consumers in the area can know
our product and will be easy to consume our product through the retailers.
Apart from that, we had preferred to sell our Samosas to wholesalers as a middleman
who operates between the producers and the retailers as well as referring to any individual or
business firm selling goods in large quantities. So, we are selling our product through the
wholesalers like the big market such as Bataras and Survey. They will act as a
communication to promote our product. More importantly, by dealing with the wholesalers,
they have better financial resources and help in sales promotion activities.
Banner
We will place the banners as advertising to promote our products and services about
10 kilometres from our store. The reasons we use this is to attract people attention so that
they will be noticed about what our business has to offer for them. We only use three banners
for the time being.
Flyers
We use flyers to spread information about our products and services to the community
and nearby institutions before opening our store. The flyers contain the information about our
business to make it easier for customer to reach us. Therefore, we will be able to attract and
contact potential customers in advance.
Promotion
Another alternative that we will use is to take advantage to use social media such as
Instagram, Facebook, and Twitter as a platform to expand our business. It is because social
media will not contribute any cost to the marketing cost. Then, we will keep updating our
product so that we can stay connected to people around the world.
Besides, we will attract more people by adding special promotions and organize many
contests to promote our product and encourage more customers to visit our store and buy our
product. Moreover, we will post the picture with the best caption or feedback on our page to
show them our love, gratitude, and appreciation to them.
Marketing Manager 1
PC 1 1,300.00 1300.00
Total 2,285.00
Fixed Asset
Working Capital
Stationaries 114
Other Expenditure
- Flyer (200pcs) 60
- Banner (2x5 ft.) (4pcs)
88
PERATION PLAN
The operation plan is a crucial factor to take into consideration in a business. The aim
of our company is to ensure our frozen samosa products is in its best condition and
concurrently satisfy the needs and wants of our customers. Hence, we have developed a
structured operational plan to ensure the operations of our business function smoothly along
with the achievement of our objectives.
4.1 OBJECTIVES
The followings are our company’s objectives for our operational plan:
1. To ensure the smooth functioning of our operations alongside maintaining the quality our
frozen samosa products offered to our customers.
2. To reach the optimization of our customer satisfactions and the contentment of their
expectations towards our ability in providing quality frozen samosa products on a timely
manner.
3. To attain stability and consistency in the production of our frozen samosa products.
4. To ensure the quality of our frozen samosa products meet the established standards.
5. To ensure the profitability and success of our business.
Our company, ANFFIN Venture, sells frozen samosa products to our customers
through both online and offline mediums. Through our online medium, customers can simply
purchase our products at our company website (http://www.ANFFINVenture.com) or reach us
at our social media platforms namely our accounts on Instagram, Facebook and TikTok. We
keep our website and accounts up to date with information regarding our samosa products
which includes the prices, the ingredients we use and the types of samosa we offer. Through
this medium, we provide convenience to our customers as to enable them to purchase our
product without having to physically come to our store. Customers can purchase our product
directly from our store as well. The activity chart will explain the process of our operation.
Storage
The layout in the operation of a company is applied based on the product, the process,
or the marketing. The layout of our company is based on the process, which focuses on the
flow production of our product in a sequence manner of activities.
SAMOSA MATERIAL
FREEZER MAKING AREA COOKING
COO AREA
STORAGE
LI
AREA
NG
PACKAGING MATERIAL
AR
AREA PREPARATION
AREA
OPERATIONAL PRAYER
MEN’S WOMEN’S
OFFICE RAW MATERIAL
WASHROOM WASHROOM ROOM
STORAGE AREA
1
Operation Manager
1
Worker/ Employee
2
Total
of production
Operation Manager
Provide solution and give guidance through
production
Table 1
TOTAL 12,343.06
Table 2
Materials Function
freezing process
1 327.00 327.00
Vegetable Cutting
Machine
2 209.00 418.00
Pan (Heavy Duty)
2 24.00 48.00
Spatula
1 599.00 599.00
Double Compartment
Stove
(Heavy Duty)
3 210.00 630.00
Operation Table
1 300.00 300.00
Freezer
2 60.00 120.00
Food Pan
1 1,399.00 1,399.00
Generator
1 1,800.00 1,800.00
Desktop Computer
5,641.00
TOTAL
Table 3
(Heavy Duty),
Food Pan
As a place to 1 Rack Trading Shop lot 6, Lorong
Operation Table
rest the fillings Bernam 3 & Jalan
for cooling Kolam, Taman
As a place to Soon Kiong, 88300
make the Kota Kinabalu,
samosa Sabah
As a place to No: 088-281 822
make package
the samosa
The business hour for our company is from 9.30 a.m. until 5.30 p.m. on the weekdays
while we only open half-day on Saturday. Every week on Sunday, we will be closed.
Day Time
Sunday Close
The operation hour for our company starts at 8.30 a.m. and ends at 6.30 p.m. as to
collect the materials which are delivered in the morning, turning on the machine and have a
cleaning session in the last hour.
Day Time
Sunday Close
The overhead expense which our business incurs includes the repairs and maintenance
cost.
Table 4
Fixed Asset
5,641.00
Machinery and
equipment
(Refer Table 3)
9,000
Vehicle (Second hand)
Working Capital
As in administration
Remuneration
budget
(Refer Table 1)
12,343.06
Raw Materials
(Refer Table 2)
500
Carriage inwards and
Duty
737.20
Repair and maintenance
(Refer Table 4)
280
Fuel
200
Insurance & Road tax
for vehicle
14,641.00 13,860.26 200.00
Total
material
FINANCIAL
PLAN
It is important because it lets the owner to find out how they acquire the money and
how much they need to start a business. Other than that, it makes it easy for them to recognise
all the costs and expenses involved with starting a business. In the long term, it allows the
company to see its most preferred means of funding its properties with a loan or a lease
purchase and it is selected based on the lowest expense that the business can incur.
ANFFIN Venture prepares financial plan for effective planning in terms of company
priorities, long-term and short-term objectives. It helps to chart the financial future of the
business and it is easier to make financial decisions and keep on track to achieve the business
targets. Getting a financial plan allows the business to do better targeting, to see how much
each department requires and to see if the business will meet its target profits.
Finally, financial plan is prepared to ensure that the company runs systemically and
successfully. It demonstrates that, by having a good financial plan, the business will use its
capital in a correspondingly and wise manner.
ANFFIN Venture
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Own
Requirements Cost Loan Hire-Purchase
Contribution
Existing
Fixed Assets Cash F. Assets
Land & Building
Office Furniture and Fittings 1,784 1,784
Office Equipment 2,400 2,400
From the project implementation cost and sources of financing, we are able to find out
how much the business need to start its operation. As seen from above, the RM36,351 under
cash will be divided equally by the partners for their capital contribution. For the existing
fixed assets amounted to RM9,000 is basically a secondhand vehicle brought in by one of the
partners.
ANFFIN Venture
LOAN SCHEDULE
Fixed Monthly
Particulars Assets Expenses Others Total
Fixed Assets
Land & Building - -
Office Furniture and Fittings 1,784 1,784
Office Equipment 2,400 2,400
Working Capital
Remuneration 13,431 13,431
Utilities 1,200 1,200
Rental 1,000 1,000
Office Supplies 150 150
Pre-Operations & Other Expenditure
Other Expenditure 200
Deposit (rent, utilities, etc.) 2,800 2,800
Business Registration & Licences 160 160
Other Pre-Operations Expenditure 300 300
Total 4,184 15,781 3,460 23,225
MARKETING BUDGET
Fixed Monthly
Particulars Assets Expenses Others Total
Fixed Assets
Office Furniture 2,285 2,285
Working Capital
Pre-Operations & Other Expenditure
Other Expenditure 262
Total 2,285 262 2,285
OPERATIONS BUDGET
Fixed Monthly
Particulars Assets Expenses Others Total
Fixed Assets
Machinery and Equipment 5,641 5,641
Vehicle (Second hand) 9,000
Working Capital
Raw Materials & Packaging 12,343 12,343
Carriage Inward & Duty 500 500
Repair and Maintenance 737 737
Fuel 280
Insurance & Road tax for vehicle 200 200
Total 14,641 13,860 200 28,701
ANFFIN Venture
DEPRECIATION SCHEDULES
Vehicle (Second
Fixed Asset hand) Fixed Asset Office Furniture
Cost (RM) 9,000 Cost (RM) 2,285
Straight Straight
Method Line Method Line
Economic Life Economic Life
(years) 5 (years) 5
Book Book
Year Depreciation Depreciation Value Year Depreciation Depreciation Value
- - 9,000 - - 2,285
1 1,800 1,800 7,200 1 457 457 1,828
2 1,800 3,600 5,400 2 457 914 1,371
3 1,800 5,400 3,600 3 457 1,371 914
4 1,800 7,200 1,800 4 457 1,828 457
5 1,800 9,000 - 5 457 2,285 -
Machinery and
Fixed Asset Equipment
Cost (RM) 5,641
Method Straight Line
Economic Life
(years) 10
Annual Accumulated
Book
Year Depreciation Depreciation Value
- - 5,641
1 564 564 5,077
2 564 1,128 4,513
3 564 1,692 3,949
4 564 2,256 3,385
5 564 2,821 2,821
6 564 3,385 2,256
7 564 3,949 1,692
8 564 4,513 1,128
9 564 5,077 564
10 564 5,641 -
SALES PROJECTION
Year 1 January 2020 40,200
February 2020 40,560
March 2020 35,800
April 2020 35,000
May 2020 38,000
June 2020 39,800
July 2020 40,050
August 2020 40,250
September 2020 40,560
October 2020 38,500
November 2020 40,050
December 2020 40,560
TOTAL 469,330
TOTAL 488,103
Year 2
TOTAL 517,389
Year 3
PURCHASE PROJECTION
Year 1 Month 1 12,343
Month 2 12,343
Month 3 12,343
Month 4 12,343
Month 5 12,343
Month 6 12,343
Month 7 12,343
Month 8 12,343
Month 9 12,343
Month 10 12,343
Month 11 12,343
Month 12 12,343
TOTAL 148,116
TOTAL 154,041
Year 2
TOTAL 163,283
Year 3
Since our sales are expected to increase by 4% in year 2, we are also expecting our
purchases will increase by 4%. The purchases consist of purchasing direct materials such as
chicken, breadcrumbs, carrot, onions, garlic, green peas, curry powder and eggs. The number
of purchases increase each year in order to respond to the increase of demand.
ANFFIN Venture
CASH FLOW PRO FORMA STATEMENT
Pre- 5
MONTH 1 2 3 4
Operations
CASH INFLOW
Capital (Cash) 36,351
Loan 80,000
Cash Sales 40,200 40,560 35,800 35,000 38,000
TOTAL CASH INFLOW 116,351 40,200 40,560 35,800 35,000 38,000
CASH OUTFLOW
Administrative Expenditure
Remuneration 13,431 13,431 13,431 13,431 13,431
Utilities 1,200 1,200 1,200 1,200 1,200
Rental 1,000 1,000 1,000 1,000 1,000
Office Supplies 150 150 150 150 150
Marketing Expenditure
Operations Expenditure
Cash Purchase
Payment of Account Payable 7,406 12,343 12,343 12,343
Carriage Inward & Duty 500 500 500 500 500
Repair and Maintenance 737 737 737 737 737
Fuel 280 280 280 280 280
Other Expenditure 462
Pre-Operations
Deposit (rent, utilities, etc.) 2,800
Business Registration & Licences 160
Insurance & Road Tax for Motor
Vehicle 200
Other Pre-Operations Expenditure 300
Fixed Assets
Purchase of Fixed Assets - Others 12,110
Loan Repayment:
Principal 1,333 1,333 1,333 1,333 1,333
Interest 333 333 333 333 333
TOTAL CASH OUTFLOW 15,570 19,427 26,370 31,308 31,308 31,308
CASH SURPLUS (DEFICIT) 100,781 20,773 14,190 4,492 3,692 6,692
BEGINNING CASH BALANCE 100,781 121,554 135,743 140,236 143,928
ENDING CASH BALANCE 100,781 121,554 135,743 140,236 143,928 150,620
TOTAL YEAR YEAR 3
6 7 8 9 10 11 12
YEAR 1 2
36,351
80,000
39,800 40,050 40,250 40,560 38,500 40,050 40,560 469,330 488,103 517,389
39,800 40,050 40,250 40,560 38,500 40,050 40,560 585,681 488,103 517,389
13,431 13,431 13,431 13,431 13,431 13,431 13,431 161,172 169,231 182,769
1,200 1,200 1,200 1,200 1,200 1,200 1,200 14,400 15,120 16,330
1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000 12,600 13,608
150 150 150 150 150 150 150 1,800 1,890 2,041
12,343 12,343 12,343 12,343 12,343 12,343 12,343 130,836 148,116 154,041
500 500 500 500 500 500 500 6,000 6,300 6,804
737 737 737 737 737 737 737 8,844 9,286 10,029
280 280 280 280 280 280 280 3,360 3,528 3,810
2,800
160
200 200 200
300
12,110
1,333 1,333 1,333 1,333 1,333 1,333 1,333 16,000 16,000 16,000
333 333 333 333 333 333 333 4,000 4,000 4,000
0 0 0 0
31,308 31,308 31,308 31,308 31,308 31,308 31,308 374,444 386,756 410,156
8,492 8,742 8,942 9,252 7,192 8,742 9,252 211,237 101,347 107,233
150,620 159,113 167,855 176,797 186,050 193,242 201,984 211,237 312,584
159,113 167,855 176,797 186,050 193,242 201,984 211,237 211,237 312,584 419,817
480000
460000
440000
420000
100 | P a g e
410000
400000
390000
RM
380000
370000
360000
350000
2020 2021 2022
200000
150000
RM
100000
50000
0
2020 2021 2022
YEAR
100000
50000
0
As projected in the table above, the amount of cash available increases annually, but
at a sluggish rate. The more capital available to the company, the better because the cash
available means that the business is profitable. Cash amount is not known to be equal to
profit since the income statement contains non-cash expenses such as depreciation. Therefore,
to see how the company is going well, the financial supplier and the prospective investor will
look at the amount of cash left in the business.
Tax 0 0 0
Net Profit After Tax 128,173 108,696 111,789
Accumulated Net Profit 128,173 236,869 348,658
Year Total sales Total cost of sales Gross profit Total expenditure Net income
Raw Materials
Opening Stock 0 5,925 6,162
Current Year Purchases 148,116 154,041 163,283
Ending Stock 5,925 6,162 6,532
Raw Materials Used 142,191 153,804 162,913
Carriage Inward 6,000 6,300 6,804
148,191 160,104 169,717
Factory Overhead
Depreciation of Fixed
assets (Operations) 2,364 2,364 2,364
Repair and Maintenance 8,844 9,286 10,029
Fuel 3,360 3,528 3,810
Owners' Equity
Capital 45,351 45,351 45,351
Accumulated Profit 128,173 236,869 348,658
173,524 282,220 394,009
Long Term Liabilities
Loan Balance 64,000 48,000 32,000
64,000 48,000 32,000
Current Liabilities
Accounts Payable 17,280 23,205 32,447
TOTAL EQUITY & LIABILITIES 254,804 353,425 458,456
There is a significant drop in the value of non-current asset because the assets used in
the business has dropped its value through depreciation, obsolete of assets and not to forget if
there is an impairment. The amount of current asset increases because cash balances increase
annually, and it contributes in the increasement of profit.
BREAK-EVEN ANALYSIS
Break-Even Point (Sales) 306,750 333,059 358,890
Break-Even Point (%) 65% 68% 69%
Current Ratio
14.6
14.4
14.2
14.0
13.8
Ratio
13.6
13.4
13.2
13.0
1 2 3
Year
14.0
13.5
Ratio
13.0
12.5
12.0
1 2 3
11.5
Year
Return on Sales
30%
25%
20%
15%
10%
%
5%
0%
1 2 3
Year 108 | P a g e
Return on Equity
80%
70%
60%
50%
40%
30%
%
20%
10%
0%
1 2 3
Year
Return on Investment
60%
50%
40%
30%
20%
%
10%
0%
1 2 3
Year
0.4
Ratio
0.3
0.2
0.1
0.0 1 2 3 109 | P a g e
Year
The objective of the financial analysis is to analyse the current business activities.
Apart from that, company may compare current and past results. It is also really important to
see the financial stability of the business.
The liquidity ratio tends to demonstrate the business' ability to satisfy its short-term
financial commitments. It portrays on how the business is able to pay creditors as payment
due. The higher the liquidity, the better because it means that the company up to pay creditors
on time.
Moreover, efficiency ratio shows the business’ ability and effectiveness in managing
its inventory to generate sales and collecting the accounts receivable. In this situation, the
inventory for our business is higher as shown at the break-even points ratio which indicates
our inventory management is good. Meanwhile, the collection of account receivable is not
available because our business sells our product in cash.
Next, profitability ratio measures how effective the business uses its asset to make
profit. Our business’s profitability is good as a result from the higher return on sales, return
on equity and return on investment. Indicates that our business is efficient in controlling our
costs of goods sold and operating expenses.
Lastly, the solvency ratio tends to display the extent of the business's leverage or
borrowing. It means that the business uses debt funding to fund its assets and activities rather
than equity financing. It also highlights the willingness of the company to honour its short
and long-term debt obligations. Creditors are more into a business with a smaller leverage
ratio. This is because it eliminates the possible damage that may result in the case of
liquidation as lenders would be more hesitant to issue more loans because the chance of
paying on time is higher.
Overall, the company's financial are doing well and each analysis gives a positive
indication. Hence, the business needs to maintain it good performance in order to last longer
in the market.
110 | P a g e
CONCLUSION
We have specified every detail and specific information in this business plan, which
includes the administrative budget, operating budget, and marketing budget of ANFFIN
Venture. Moreover, we have also stated every important aspect from every part of
administration, operations, marketing, and financial information in the success of this
business plan.
Furthermore, we realize that this frozen samosa product manufacturing business has
the opportunity to grow as we can meet the needs and wants of our target customers. With the
high demand from customers around Indah Permai and other areas of the Kota Kinabalu area,
we consider this to be an advantage in making stable and greater profits of business and in
reducing the risk of bankruptcy.
Last but not least, we believe that our premise, ANFFIN Venture will be a business
that gets a name in the industry of manufacturing frozen food in Kota Kinabalu or throughout
Sabah and will expand more branches throughout Malaysia in the future. We also hope that
our products can penetrate the world market in the coming years with the nature of diligence,
working hard and mutual cooperation in running the business to ensure that our hopes come
true.
APPENDICES
OVERALL REPORT